Summary
Overview
Work History
Education
Skills
Timeline
Generic

Lourdes Keelan

Summary

Results-driven professional with a proven track record of surpassing sales targets, delivering exceptional customer service, and consistently exceeding performance expectations. Strong background in sales with extensive knowledge of industry practices and market dynamics. Motivated, team-oriented mindset, and enthusiastic approach drive effective utilization of skills to enhance sales and contribute to overall company success.

Overview

13
13
years of professional experience

Work History

Account Executive

CITY Furniture
06.2021 - Current
  • Account Management: Cultivate strong relationships with existing clients to understand their needs and tailor solutions to meet their specific requirements. Communicate with your clients clearly and effectively, keeping them informed of the status of their projects. (25%)
  • Prospecting and Outreach: Identify and reach out to potential clients in the real estate and construction industry. Build and maintain a robust pipeline of leads through networking, cold calling, and industry events. Develop and implement a strategic sales plan to target builders for model home projects and investors/developers for vacation rental packages. (35%)
  • Sales Presentations: Produce and conduct compelling presentations to showcase the quality and benefits of our model home and vacation rental furniture services. Clearly articulate the value proposition and unique selling points to potential clients. Close deals effectively and efficiently including creation and execution of contracts. (20%)

Additional duties and responsibilities as a Account Executive:

  • Maintained accurate records of sales activities, customer interactions, and deal status.
  • Meetings & Coaching – Meet with Contract Sales Manager for weekly sales updates. Meet with Contract Sales Design and Operations associates to update on sales and current business. (10%)

Sales Manager

American Signature Furniture
05.2019 - 05.2021
  • Contributes to hiring top-tier team members.
  • Assists Store Manager to ensure a deep talent bench by continuously developing internal talent and attracting external talent
  • Mentors staff on techniques for improving customer interactions and increasing sales.
  • Facilitated routine meetings for sales and training.
  • Aided in upholding store appearance according to company protocols.
  • Monitored and adjusted staffing to meet sales demands.
  • Conducts sales training sessions to enhance team product knowledge.
  • Increase closing ration from 10% to 32%-36%.
  • Increase in furniture protection plan from 4% to 6.7%.

Design Consultant

3 Day Blinds
09.2018 - 05.2019
  • Provide recommendations on Custom Window Treatments, including hard and soft window coverings (curtains/draperies)
  •  Demonstrate knowledge of 3 Day Blinds Window Coverings products, fabrics, hardware’s, and services to build sales and customer base.
  • Build a customer base: Through lead generation, prospecting, networking, presentations, exceptional customer service, building relationships with existing customer, referrals, and communicating effectively.
  • Work with customers/retailers on window  treatments , consulting in a variety of client situations from expansive homes to large real estate projects to corporate businesses

Design Consultant

Carl's Patio/ Rooms to Go
03.2018 - 09.2018
  • Design, present and sell company products and services. Ensure that each client receives an outstanding Customer Experience by providing a friendly environment, maintaining solid product knowledge and all other aspects of customer service.
  • Demonstrate proficiency in establishing a stated budget range with potential clients.
  • Follow up on new leads and referrals .
  • Identify, qualify sales prospects, contact, and follow through to close per the company’s documented sales process.
  • Develop and maintain knowledge of all available sales materials.
  • Maintain an awareness of all active promotions and advertisements.

Manager

Kanes Furniture
05.2016 - 08.2017
  • Assists with strategic planning for the store. Ensures that plans complement and support established Kane’s company-wide goals.
  • Implements Kane’s sales promotions, operational plans, policies, and goals which further strategic objectives.
  • Prepares sales goals for Sales Representatives.
  • Keeps informed regarding the area’s competitive position and competitors’ actions.
  • Ensures sales results meet or exceed established objectives.
  • Assumes responsibility for the effective administration of Sales functions.
  • Keeps General Manager informed of activities and progress toward established objectives. Coordinates with management and with other sales areas to ensure consistency in promotional activities.
  • Establishes effective reporting and communication with Sales Associates to ensure they are appropriately informed of Kane’s expectations, polices, and programs.
  • Completes required sales reports, call reports, and related documents promptly and accurately. Ensures the accuracy of all reports and accounting records.
  • Effectively supervises Sales personnel, ensuring optimal performance.
  • Provides leadership to Sales personnel through effective objective setting, delegation, and communication.
  • Ensures that personnel are well-trained, effective, and optimally used.
  • Provides feedback to Representatives on sales techniques. Provides training as necessary.
  • Fills vacant positions as promptly as possible. Conducts interviews.
  • Actively seeks to develop the sales team and maintain a high level of morale.
  • Ensures adequate staffing levels for each campaign, promotion, etc.
  • Ensures that customers are informed of Company policies and promotions.
  • Attends meetings and participates in conference calls as required.
  • Managed and motivated employees to be productive and engaged in work.

General Manager

Hudson's Furniture
11.2011 - 05.2016
  • Direct supervision of all Sales team members.
  • Maintain staffing at the level required to support quality customer service.
  • Responsible for motivating staff members to achieve a positive work environment.
  • Responsible for developing an annual business plan to set objectives and goals for continuous improvement.
  • Responsible for training staff to maximize revenues through identifying sales opportunities using suggestive selling skills and utilizing the promotional opportunities available.
  • Lead the sales team to drive sales through consistent leadership, training, and coaching.
  • Evaluate the performance of team members to maximize successful contribution to the business.
  • Motivate sales team and guide them to a higher level of performance.
  • Conduct daily and weekly sales meetings.
  • Maintain a visible floor presence engaging associates and customers.
  • Ensure the visual display of the store is appealing while adhering to Hudson’s standards.
  • Meet and/or exceed store sales goals.
  • Manage the facility to ensure a neat, clean, and safe environment.
  • Resolves customer and sales team issues and concerns in an effective and successful manner.
  • Ensure organizational efficiency through ongoing development of team members and succession planning.
  • Operational accountability including overseeing day to day operations, managing profit & loss, monitoring financial performance and preparing sales reports, budgets, and other reporting tools as needed.

Education

St. Petersburg College

Skills

  • New business development
  • Coaching and mentoring
  • Analytical problem solver
  • Direct sales
  • Excellent people skills
  • Strong relationships
  • Relationship building and management
  • Sales presentation
  • Multi-tasking strength
  • Fluent in Spanish
  • Territory management
  • Business development and planning

Timeline

Account Executive

CITY Furniture
06.2021 - Current

Sales Manager

American Signature Furniture
05.2019 - 05.2021

Design Consultant

3 Day Blinds
09.2018 - 05.2019

Design Consultant

Carl's Patio/ Rooms to Go
03.2018 - 09.2018

Manager

Kanes Furniture
05.2016 - 08.2017

General Manager

Hudson's Furniture
11.2011 - 05.2016

St. Petersburg College
Lourdes Keelan