LOURDES TAYLOR
Miami,FL
Summary
Experienced marketing professional specializing in influencer management, social media strategy, and campaign optimization. Delivers impressive outcomes, driving multi-million-dollar growth. Excels at merging innovative tactics with data-driven analysis to enhance brand visibility, increase engagement, and foster successful collaborations with renowned brands.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Influencer Relations Manager
Aroma360
01.2025 - Current
- Contributed to the management of a performance-based ambassador program, working with 20+ influencers on commission-based partnerships to foster long-term brand advocacy and revenue growth.
- Analyzed paid ad performance data from influencer campaigns to identify trends, enhance targeting, and maximize ROI.
- Collaborated with cross-functional teams (creative, paid media, product) to craft influencer content that drives engagement and conversions.
- Negotiated and managed partnerships with top-tier influencers, ensuring alignment with brand objectives and driving impactful collaborations.
Influencer Account Coordinator
Aroma360
09.2023 - 12.2024
- Orchestrated 15+ high-impact influencer campaigns for global brands, including Disney, Star Wars, and the NBA, generating over $2M in sales within 12 months
- Sourced, onboarded, and managed a network of 100+ influencers daily, streamlining communication
- Leveraged the Aspire platform to optimize influencer collaborations and ad performance
- Conceptualized and led innovative user-generated content strategies
Marketing Coordinator
Veracity Asset Solutions
11.2022 - 12.2023
- Increased social media engagement by 20%
- Developed and implemented a cohesive social media strategy, establishing the company's digital presence and brand identity
- Conducted detailed market research and competitive analysis, informing new product launches and increasing client inquiries
- Coordinated marketing projects, created collateral, resulting in an improvement in lead generation
Administrative Intern
Veracity Asset Solutions
05.2018 - 08.2021
- Analyzed property market data to support decision-making
- Organized electronic file systems
- Verified lease agreements and compliance, ensuring 100% accuracy for company records
Education
Bachelor of Interdisciplinary Studies - Sales, Marketing, and Communication
Arizona State University
Tempe, AZSkills
- Influencer Marketing
- Verbal and Written Communication
- User Generated Content
- Contract Negotiation
- Trend Research
- SEO
- Project Management
- Canva
- Video Editing
- Microsoft Office
Certification
Hubspot SEO Certification
Timeline
Influencer Relations Manager
Aroma360
01.2025 - Current
Influencer Account Coordinator
Aroma360
09.2023 - 12.2024
Marketing Coordinator
Veracity Asset Solutions
11.2022 - 12.2023
Administrative Intern
Veracity Asset Solutions
05.2018 - 08.2021
Bachelor of Interdisciplinary Studies - Sales, Marketing, and Communication
Arizona State University
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