Summary
Overview
Work History
Education
Skills
Certification
Personal Information
References
Accomplishments
Languages
Timeline
Generic

Lovely Martinez

Holly Springs,NC

Summary

I am an expert in managing, developing and rolling out go-to -market strategy for digital sales teams. I help organizations build high performing digital sales team that build pipeline through diverse and complexes channels so they can achieve growth. For instance, I help the N.A. digital sales team at Radware growth pipeline by 30% year over year for the past 3 years consistently by streamlining processes, enabling digital tools and training the team. This resulted in a massive growth in revenue generated in the Cloud security business and market share gain. This is important because field sales team rely on inside sales team to build up to 50% of their pipeline from which 20% of their quota is achieved

Overview

12
12
years of professional experience
1
1
Certification

Work History

Head of Digital Sales

Radware
Cary, NC
11.2020 - Current
  • Under de management of VP Corporate marketing & Digital Sales: Lead Single function team to achieve growth
  • Success was tracked by # meetings (+44% Q/Q), # Opportunities (+12%Q/Q), Win Opportunities (+22% Q/Q), Pipeline generated (+30% Y/Y)
  • Create alignement with primary Stakeholders (Field Marketing, Sales, Operations, renewal) to create team goal for Markeing lead conversion (5%), Churn rate ( 3.3%) , Lead SLA Compliance, Tier III customer coverage
  • Create opportunities for learning and skills development on most effective methods of client contact and digital engagement (Social Selling, e-Marketing, etc.)
  • Partner with Field Sales, Operations, Renewal team to heighten client communication and maintain efficient processes
  • Conduct quarterly team performance reviews for CMO and CEO
  • Maintain team morale and motivation by nurturing an high energy environnment
  • Drive development of strong internal relationships with operational stakeholders by providing regular communication cadence
  • Identify and execute process improvement opportunities
  • Hold team accountable by establishing clear goal on optimal metrics and providing the ressources needed
  • Utilize available tools to support sales excellence and best practice in accordance with expectations and direction
  • Provide verbal and written coaching feedback to team, in accordance with sales management expectations
  • Gather and share market intelligence and competitive information with key stakeholders across the enterprise
  • Provides team performance data and KPI's to senior management and key stakeholders to ensure transparency and awareness of results.
  • Developed and motivated high-performing team of digital marketers.
  • Prioritized projects and implemented individual employee growth and learning plans.
  • Partnered with creative team to develop processes for working collaboratively to achieve company objectives.
  • Collaborated with other leaders to define processes for securely managing and reporting on customer data, target accounts penetration and Inbound lead conversion.
  • Led digital marketing initiatives and acted as main point of contact for leadership, technology, product management, analytics, finance and external vendors.
  • Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
  • Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
  • Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
  • Implemented weekly promotional and editorial strategies to improve customer engagement across channels.
  • Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
  • Gathered campaign results and developed reporting dashboard to illustrate campaign effectiveness.
  • Supported new client acquisition with superior strategy and world-class presentations.
  • Created email blast campaigns to target key customers.
  • Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
  • Mentored employees on industry best practices and job-specific marketing tasks to support quality deliverables.

Cloud Project Manager (Mentorship)

Radware
Cary, NC
09.2020 - Current
  • Provides team performance data Manage, train and provide leadership to team members (coaching, mentoring, directing, etc.)
  • Hire and develop diverse talent for open positions
  • Manage team budget and forecasting efforts
  • Ensure achievement of assigned goals
  • Manage new customer onboarding
  • Onboard cloud applications into Web application firewall
  • Quarterly healthcheck
  • Account monitoring to track adoption level
  • Hire, motivate, coach and provide training to increase efficiency and skill sets of account manager
  • Empower sales personnel, providing development through direct feedback
  • Develop and implement strategies to exceed sales objectives
  • Lead all aspects of daily activities to ensure that all sales quota and management objectives are met
  • Lead team pipeline and forecast calls
  • Empower team members to be creative and get them to think beyond a traditional linear mentality
  • Increase Radware footprint in my territory
  • Support field marketing campaign leads
  • Support regional sale Manager in their respective territory
  • Uncover opportunity to cross sell or up sell existing customers
  • Penetrate list of target accounts
  • YoY quota achievements
  • Present solutions to customers via phone or videoconference
  • Point of contact between Philips and the customer
  • Managing customer relationship
  • Quota achievement beyond 100%.
  • Met project deadlines without sacrificing build quality or workplace safety.
  • Developed and initiated projects, managed costs, and monitored performance.
  • Managed projects from procurement to commission.
  • Planned, designed, and scheduled phases for large projects.
  • Monitored project performance to identify areas of improvement and make adjustments.
  • Drafted project reports to identify successful outcomes, insights and future recommendations.
  • Coordinated with cross-functional teams to resolve project issues and mitigate risks.

Inside Sale Manager

Radware
Cary, NC
06.2018 - 11.2020
  • Manage, train and provide leadership to team members (coaching, mentoring, directing, etc.)
  • Hire and develop diverse talent for open positions
  • Manage team budget and forecasting efforts
  • Ensure achievement of assigned goals
  • Manage new customer onboarding
  • Onboard cloud applications into Web application firewall
  • Quarterly healthcheck
  • Account monitoring to track adoption level
  • Hire, motivate, coach and provide training to increase efficiency and skill sets of account manager
  • Empower sales personnel, providing development through direct feedback
  • Develop and implement strategies to exceed sales objectives
  • Lead all aspects of daily activities to ensure that all sales quota and management objectives are met
  • Lead team pipeline and forecast calls
  • Empower team members to be creative and get them to think beyond a traditional linear mentality
  • Increase Radware footprint in my territory
  • Support field marketing campaign leads
  • Support regional sale Manager in their respective territory
  • Uncover opportunity to cross sell or up sell existing customers
  • Penetrate list of target accounts
  • YoY quota achievements.
  • Set and exceeded inside sales goals by establishing ambitious targets and motivating sales representatives.

Inside Sale Represenattive

Radware
Cary, NC
10.2013 - 06.2018
  • Present solutions to customers via phone or videoconference
  • Point of contact between Philips and the customer
  • Managing customer relationship
  • Quota achievement beyond 100%.

Inside Sale Representative

Philips
Stamford, CT
02.2013 - 10.2013
  • Present solutions to customers via phone or videoconference
  • Point of contact between Philips and the customer
  • Managing customer relationship
  • Quota achievement beyond 100%.

Inside Sale Representative

Direct Energy
Woodbridge, NJ
06.2012 - 02.2013
  • Present solutions to customers via phone or videoconference
  • Point of contact between Philips and the customer
  • Managing customer relationship
  • Quota achievement beyond 100%.

Inside Sale Representative

Reliant Energy
Woodbridge, NJ
11.2011 - 06.2012
  • Present solutions to customers via phone or videoconference
  • Point of contact between Philips and the customer
  • Managing customer relationship
  • Quota achievement beyond 100%.

Education

Master of Business Administration (M.B.A.) Project Management -

LAVAL UNIVERSITY
Quebec, QC
01.2018

Clinical trial management -

LAVAL UNIVERSITY
Quebec, QC
06.2014

Bachelor of Science (B.S.) Biomedical Science -

UNIVERSITY OF TROIS-RIVIERES
Trois-Rivieres, QC
06.2009

Skills

  • Direct interaction with mid-level and executive level decision makers
  • Ability to operate in highly matrixed global organization
  • Demonstrated customer orientation and client retention skills
  • Ability to manage difficult situations
  • Experience developing and executing strategic business plans
  • Able to influence without authority
  • Experience in complex sales environment requiring communication
  • Lead Generation Strategies
  • ABM strategies
  • ROI Strategies

Certification

PMI Certified Associate Project Manager

Personal Information

Title: HEAD OF DIGITAL SALES

References

References available upon request

Accomplishments

  • Achieved 50 % pipeline growth through effectively helping with processes, digital tool and onboarding program
  • Achieve high level of Recognition by nominating first digital sales rep to attend annual Circle of Excellence through effectively communicate the team success up to CEO
  • Creating of internal dashboard use to manage individual performance

Languages

English
Native or Bilingual
French
Native or Bilingual
Spanish
Limited Working

Timeline

Head of Digital Sales

Radware
11.2020 - Current

Cloud Project Manager (Mentorship)

Radware
09.2020 - Current

Inside Sale Manager

Radware
06.2018 - 11.2020

Inside Sale Represenattive

Radware
10.2013 - 06.2018

Inside Sale Representative

Philips
02.2013 - 10.2013

Inside Sale Representative

Direct Energy
06.2012 - 02.2013

Inside Sale Representative

Reliant Energy
11.2011 - 06.2012

Master of Business Administration (M.B.A.) Project Management -

LAVAL UNIVERSITY

Clinical trial management -

LAVAL UNIVERSITY

Bachelor of Science (B.S.) Biomedical Science -

UNIVERSITY OF TROIS-RIVIERES
Lovely Martinez