Hi, I’m
Loryn Wellman
Event Producer
Charlotte,NC
Summary
Senior Event Manager Motivated and creative Senior Event Manager with 13 years of experience producing and managing six – figure conferences, trade shows, and corporate retreats and activations. Possessing outstanding event production and project management, event marketing, and customer relationship management skills with the ability to work in fast – paced environments. Seeking to leverage my expertise in managing multiple projects while building brand awareness, driving business growth, and increasing the client and employee experience.
Overview
13
years of professional experience
6
years of post-secondary education
Work History
ThreeElevenOTwo Events
Event Planner
10.2020 - Current
Job overview
- Conceptualize, plan, and execute diverse, creative in person and hybrid events end to end, resulting in increase in customer sales and 30% increase in client engagement in 1 year
- Create customized event strategies that align with the client’s business goals and vision
- Collaborate with strategic vendor partners to produce events ranging from 20 – 1,100 attendees that generated over $500,000 in revenue in 3 years
- Facilitate recurring meetings to build trust and further understand client needs and goals
- Conduct market research on current industry trends to ensure client event is creating the highest engagement possible for their customer or employee landscape
- Create and manage a concise tracking system and timeline that measures client’s KPI’s are on track during event planning process.
MedscapeAtlanta, GA
Associate Program Manager
10.2019 - 10.2020
Job overview
- Managed multiple short and long – term healthcare continuing education projects with budgets of $20,000 - $250,000 in 1 year
- Utilized project management software to develop a concise process that collaborated with cross – functional departments to ensure projects aligned with the goals, mitigated costs, maintained clear and ongoing communication with the project team and external partners, and was on time
- Lead innovative virtual and live events that increased attendee satisfaction by 25 % in a rapidly changing environment with tight deadlines and competing priorities.
- Streamlined project management processes by implementing effective communication and collaboration strategies.
American Airlines
Flight attendant
05.2014 - 10.2019
Job overview
- Pursued a career as a Flight Attendant, became a convention & visitors bureau events intern, became caretaker for my ill parents, as well as gained my Masters in Global Hospitality Management
FreemanAtlanta, GA
National Account Executive
06.2011 - 05.2014
Job overview
- Partnered with associations to manage audio visual for trade shows with annual revenue goals up to500,000 for 3 years
- Increased company sales by 10% annually by negotiating multi - year contracts to elevate the audio visual for association trade shows
- Cultivated a collaborative culture, fostering open communication channels with cross-functional teams and clients to identify opportunities for business growth.
- Strengthened customer relationships for long-term success through consistent, personalized communication and service.
Education
Georgia State University
Masters from Global Hospitality Management
01.2018 - 08.2019
Georgia State University
Bachelor of Business Administration from Hospitality Administration
08.2006 - 12.2010
Skills
- Project Management: Demonstrated ability to plan, organize, and execute multiple events simultaneously from conception to post event analysis
- Communication: Strong interpersonal and communication skills, both written and verbal with internal and external stakeholders
- Strategic Thinking: Ability to create a strategic event plan that aligns with client’s goals and visions to achieve their business goals
- Supplier Relationship Management: Creating strong supplier partnerships though relationship building to create high-level, high impact events
- CRM Software: Managing events through event management software for tasks such as invoicing contracting suppliers, delegating responsibilities, track hours, and email marketing
- Cross Functional Team Collaboration: Engage with cross – functional departments to effectively create and execute events that are parallel to the clients vision
- Risk Mitigation
- Vendor Sourcing
- Proposal Development
- Event Staffing
- Event Execution
- Venue Selection
- Conference Preparation
- Event Planning and Assistance
- Vendor Negotiations
- Organization and Planning
- Sales Contract Management
- Microsoft Office Suite
- Strategic Planning
- Event Preparation
- Sponsorship Management
- Event Oversight
- Videoconferencing Organization
- Complex Problem-Solving
- Tradeshow Events
- Travel and Event Coordination
- Event Registration Management
Events Portfolio
Checkout a recap from the Generational Wealth Conference 2023 executed by ThreeElevenOTwo Events. 3 days, 25 speakers, and over 1,000+ attendees.
https://youtu.be/L2mRbXjQScE?si=LMcxiVyOfQWtgD-z
Checkout a clip from Day 2 of the Fill Your Cup Retreat executed by ThreeElevenOTwo Events. This intimate retreat allows women to reset, relax, & do them! Held in the beautiful island of Jamaica, this was one to remember!
https://youtu.be/pQv4TY3ZNKU?si=CogclEvFubiFz-jT
Checkout a recap from the Reclaim Your Peace Masterclass executed by ThreeElevenOTwo Events.
https://youtu.be/TtsCoMG95lQ?si=xx0ib_nOW8noH-R6
Timeline
Event Planner
ThreeElevenOTwo Events
10.2020 - Current
Associate Program Manager
Medscape
10.2019 - 10.2020
Georgia State University
Masters from Global Hospitality Management
01.2018 - 08.2019
Flight attendant
American Airlines
05.2014 - 10.2019
National Account Executive
Freeman
06.2011 - 05.2014
Georgia State University
Bachelor of Business Administration from Hospitality Administration
08.2006 - 12.2010