L. Rex Chandler
Trabuco Canyon,CA
Summary
Accomplished senior marketing executive with extensive experience leading strategic market planning, demand generation, business and product development for companies at various stages. Known for strategic acumen, driving significant market growth, leading high-performance teams, and spearheading innovative marketing strategies. Expert in guiding product lifecycle management and leveraging market intelligence for competitive advantage.
Overview
20
20
years of professional experience
Work History
Senior Managing Director
Transformative Marketing Partners (Owner)
Trabuco Canyon, CA
06.2024 - Current
- Enhance qualitative marketing strategies tailored to start-ups and established companies.
- Helping companies in Business Development, Marketing Communications Strategies, Market Research Analysis, Competitive Market Intelligence, Customer Engagement Initiatives, Marketing Development and Implementation.
- Guiding and advising early-stage and late-stage start-ups with Strategic Planning and Development, New Market Enterprises, Product Strategy and Management, Product Lifecycle Management, and Purpose-Driven Marketing solutions.
- Providing innovative digital and qualitative marketing solutions for start-up, late-stage, and established companies.
Vice President, Global Strategic Marketing
STAAR Surgical Company
Lake Forest, CA
01.2017 - 05.2024
- Directly and parallel involvement in growing the company from a $232 million market cap in 2016 to $7 billion market cap in 2022.
- Recruited, directed and supported a high performing team of 10 marketing professionals ranging from Senior Manager to Senior Director levels.
- Managed and led the Product Portfolio Strategy and Lifecycle management and product positioning resulting in over $30 million of new business in two years.
- Managed financial operations, overseeing budgeting, forecasting and financial analysis activities.
- Managed $5 million to $9 million budgets creating campaigns and initiatives that meet or exceed department and corporate objectives.
- Organized special projects such as corporate events and innovative marketing campaigns.
- Created effective communication strategies between management team members and employees at all levels of the organization.
- Led market expansion initiatives by partnering closely with Commercial Operations and Regional Marketing units.
- Directed comprehensive competitive market intelligence efforts with Regional Marketing teams.
- Collaborated effectively with cross-functional stakeholders including R&D, Commercial, Business Development, Operations, and Finance.
- Partnered with Financial Analysis & Planning to deliver vital input for valuation models, including pricing strategies, market size, revenue potential, and pivotal commercial drivers.
- Engaged internal and external stakeholders to drive innovative product initiatives.
- Analyzed global trends via market research, voice of customer (VOC) feedback, product requirements, clinical developments and competitive landscape analysis.
Director, Global Strategic Marketing
STAAR Surgical Company
Lake Forest, CA
01.2015 - 12.2016
- Collaborated with internal stakeholders and external partners for successful execution of new products
- Researched global trends through market analysis, customer feedback, product specifications and clinical advancements
- Generated and ensured the safety of product initiatives and growth areas
- Managed $7 million P&L for marketing and product segmentation
- Collected and analyzed competitive intelligence and data related to existing and new markets
- Examined rival products and integrated their tactics into development plans. plans
- Led Surgeon Working Groups to gather end-user feedback.
Director, Global IOL Marketing
STAAR Surgical Company
Lake Forest, CA
01.2012 - 12.2014
- Created key opinion leader (KOL) messaging strategies for conveying clinical evidence and marketing information
- Worked alongside Clinical and Medical Affairs teams on journal article plans
- Leveraged KOL influence in forums and meetings to identify new product opportunities
- Gained key customer insights for product development
- Achieved 22% year-over-year growth by enhancing mind share of customers
- Led and oversaw new product development portfolio assessment, incorporating approved protocols
- Worked alongside R&D, Business Development, and Clinical/Regulatory teams to define requirements
Group Marketing Director
Boston Scientific, Electrophysiology
San Jose, CA
01.2010 - 11.2012
- Led a team of three Senior Product Managers with P&L responsibilities for more than $180 million in global revenue in the Electrophysiology market
- Directed marketing efforts for therapeutic and ablation catheters generating $90 million annually
- Led development of plans contributing to $86 million in yearly revenue from advanced diagnostics
- Grew diagnostic catheter product line by 15% year over year
- Represented Company at industry events and performed a pivotal role in boards and committees
- Directed marketing and public relations strategies, aligning them closely with budgetary goals
- Built robust networks with key opinion leaders (KOLs) to support product marketing efforts
Education
M.B.A. -
University of Phoenix
Post-Graduate -
Florida State University
B.A. - History/Political Science
University of Central Florida
Skills
- Strategic Leadership
- Organizational Development
- Staff Management
- Marketing Strategist
- Strategic Planning
- Budget Management
- Product Innovation
- Product Roadmapping
- Go-To-Market Execution
- Market Research
- Competitive Intelligence
- Product Strategy
- Business Development
- Tactical Execution
- Brand Positioning
- Partnership Development
- Project Management
ADDTIONAL EXPERIENCE
- Board of Directors: Beyond Blindness
- Committee/Panel Member: OCTANe-LaunchPad Accelerator
Affiliations
- OCTANe/LaunchPad
- Beyond Blindness
Work Preference
Work Type
Full TimeWork Location
On-SiteRemoteHybridImportant To Me
Company CultureHealthcare benefitsStock Options / Equity / Profit SharingPersonal development programsWork-life balanceAccomplishments
Inventor and holder of 10 U.S. patents.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Senior Managing Director
Transformative Marketing Partners (Owner)
06.2024 - Current
Vice President, Global Strategic Marketing
STAAR Surgical Company
01.2017 - 05.2024
Director, Global Strategic Marketing
STAAR Surgical Company
01.2015 - 12.2016
Director, Global IOL Marketing
STAAR Surgical Company
01.2012 - 12.2014
Group Marketing Director
Boston Scientific, Electrophysiology
01.2010 - 11.2012
M.B.A. -
University of Phoenix
Post-Graduate -
Florida State University
B.A. - History/Political Science
University of Central Florida
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