Leah "Lu" Hagen
Summary
Accomplished marketing leader with over 5 years of experience in content creation, social media, and CRM management. Proven track record in leading editorial calendars, optimizing cross-functional operations, and implementing AI solutions to enhance creative output while maintaining high quality standards. Skilled at translating strategic vision into actionable plans, fostering team momentum, and delivering measurable results. Committed to developing efficient, human-centered processes that elevate brand storytelling and drive audience engagement.
Overview
17
17
years of professional experience
Work History
Sales Operations & Marketing Lead
Inspectify
01.2022 - Current
- Spearhead content operations for a growing B2B PropTech startup, managing multi-channel social content and marketing programs across HubSpot, email, and social media channels.
- Designed and implemented editorial calendar systems in Notion, standardizing campaign timelines and approval processes across Growth, Product, and Leadership teams.
- Led AI-powered documentation and social workflow enhancements, including the use of ChatGPT for captions, campaign QA, meeting recaps, and task automation.
- Managed internal and external stakeholders for all marketing deliverables, ensuring timely execution and version control while elevating creative quality.
- Introduced scalable content briefing and review systems, improving turnaround times and alignment across departments- Oversaw LinkedIn strategy, increasing engagement and post consistency while introducing performance reporting tied to business KPIs.
- Coordinated customer campaigns across lifecycle touchpoints, from brand-level initiatives to individualized nurture and retention efforts.
- Planned and executed the company’s presence at national conferences, acting as lead project manager for assets, promotion, and post-event follow-up.
- Created engaging multimedia content including graphics, videos, and blog posts to enhance user experience.
- Maintained a consistent brand voice across all channels, fostering trust among followers and customers.
- Collaborated with cross-functional teams to develop cohesive marketing plans and messaging.
- Analyzed performance metrics to optimize content strategy and improve overall reach.
Production Team Member, Mashhouse Management
Westland Distillery
01.2019 - 01.2022
- Oversaw mash house and stillroom operations, tracked detailed production metrics, and facilitated educational tasting tours.
- Cross-trained in multiple positions to offer skilled assistance with different parts of production team.
- Worked closely with supervisors to address concerns regarding product quality or machine performance issues, proactively seeking solutions.
- Participated in regular performance reviews to identify areas for growth, leading to personal professional development.
Cellarman & Barkeep
Machine House Brewery
04.2018 - 08.2020
- Maintained product quality through cask cellaring, draft system maintenance and sensory QA.
- Led community outreach through events and social media engagement.
- Trained onboarding staff, managed daily operations, and co-led a brand refresh.
Taproom Safety Lead
Fremont Brewing Co
01.2016 - 01.2018
- Managed draft system quality and taproom operations, assisted with sensory testing of barrel-aged beers.
- Worked effectively in fast-paced environments.
- Skilled at working independently and collaboratively in a team environment.
Family Management & Coordination
Au Pair
01.2013 - 09.2016
- Managed family calendars and daily schedules effectively, ensuring punctuality all programs and activities.
- Collaborated closely with parents to establish consistent routines expectations promoting stability security for their children.
- Developed bilingual abilities in Italian through immersive conversation and activities.
- Maintained open communication with parents regarding their children's progress, needs, and any concerns that arose.
- Enhanced cultural exchange experiences by sharing customs, traditions, and native language with host family members.
Teacher’s Assistant & Summer Camp Director
The Pine School
01.2008 - 07.2015
- Designed and delivered educational programming, supervised students, and coordinated school events.
- Enhanced students'' critical thinking skills through problem-solving activities and group collaboration exercises.
- Promoted a positive learning environment by establishing clear expectations and maintaining open lines of communication with students, parents, and staff.
- Supported the lead teacher in developing curriculum materials, ensuring alignment with state standards and educational objectives.
- Increased student engagement with dynamic lesson plans designed to accommodate diverse learning styles.
Education
Associate of Applied Science - Business Management
Indian River State College
01.2012
Skills
- Content Workflow Design: End-to-end management from ideation to publishing
- Editorial Calendar Management: Campaign planning, tagging, asset organization
- Communication: Cross-functional coordination, stakeholder alignment, recap documentation
- B2B SaaS & Brand Marketing: Familiarity with technical audiences and fast-paced brand teams
- Social Media Tools: Sprout Social, HubSpot, Meta Business Suite
- Design Software: Figma, Procreate, Adobe Illustrator, Canva
- Project Management Platforms: HubSpot CRM, Jira, Notion, Trello, Slack, Google Suite
- AI Tools: ChatGPT, Gemini, CopyAI
Languages
English
Spanish
Italian
Timeline
Sales Operations & Marketing Lead
Inspectify
01.2022 - Current
Production Team Member, Mashhouse Management
Westland Distillery
01.2019 - 01.2022
Cellarman & Barkeep
Machine House Brewery
04.2018 - 08.2020
Taproom Safety Lead
Fremont Brewing Co
01.2016 - 01.2018
Family Management & Coordination
Au Pair
01.2013 - 09.2016
Teacher’s Assistant & Summer Camp Director
The Pine School
01.2008 - 07.2015
Associate of Applied Science - Business Management
Indian River State College
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