Lu Huang

COL Media is a pioneer studio developing original Chinese literary IPs for American TV shows, films, publications, and audio books

• Independently conducted extensive market research on global entertainment landscape, including AI, short series, K-dramas, and Chinese Americans' preference, etc.
• Identified promising IPs for adaptation. Evaluated 40+ novels , wrote coverages, pitched 20+, resulting in the approval of 3 IPs for further development.
• Contributed to IP and brand development. Actively participated in cultural discussions, provided critical feedback, etc. in weekly meetings.
• Made crucial contributions to the million-word major IP's comprehensive summary and pitch deck. Collaborated with producers and screenwriters.

• Analyzed and translated complex American literary trends for Chinese audiences.
• Researched and synthesized the latest developments, presenting a large volume of information concisely.
• Communicated effectively with editors and interviewees for feedback to ensure high-quality content. Wrote 1 informative monthly newsletters and 1 expert interviews.

Wrote for "World Science Fiction Frontier Journal":

• Produced monthly reports on the latest trends and developments in the global sci-fi industry and market.
• Curated and summarized impactful American science popularization approaches. Analyzed 80+ documentaries, videos, TV programs, courses, activities, publications, and associations for insights for China's national science popularization.

Led the project "How National Geography succeeded":

• Independently analyzed and summarized National Geography's successful approach to science popularization, examining factors such as promotional methods, market influence, content planning, operational mode, etc.
• Produced a paper.

• Created marketing materials. Produced 3 monthly offline event calendars.

• Improved website content accuracy and clarity by editing and proofreading blog posts and writer profiles, ensuring consistent messaging and high-quality user experience.

• Liaised with websites and bookstores for publicity issues.

• Supported various publishing processes.

This is a Chinese cultural salon with writers as the core, eager to share deep views on literature, movies, cultural events, and public issues in a way that both refined and popular tastes enjoy.

• Create detailed show notes for each episode to expand customer base and increase exposure, summarizing key points and providing additional context.

• Collaborate with social media teams to develop promotional content for various platforms, like 微信公众号 and 小宇宙.

Shangjing was a vibrant company dedicated to providing fanbase-increasing service for KOL. I worked in the compact startup to help every aspect of it, including:
• Contributed to product design and development, playing a key role in creating and developing the first-generation product based on market research and customer feedback.
• Monitor consumers' feedback to develop the brand influence by meeting with them and fostering a community with shared value.

• Managed daily operations, including organizing internal and external business meetings, minute-taking, and summarizing discussions.

• Facilitated the recruitment process, interviewing over 20 applicants and selected 5 core coders.