Lu Wang
New York,USA
Summary
Strategic Brand & Product Marketing Management | Sr. Digital Marketing with Creative x Data x Tech Focus | Business & Marketing Analysis | PR & Advertising | MBA(STEM) AACSB Top Business School Product and brand-focused Digital Marketing Management Professional with an MBA and 7 years of experience building brands and highlighting product attributes. Audience-focused marketing using creative means to reach untapped demographics. Result and Data-driven marketing strategist generating leads and promoting brand proliferation. Data and insights through ongoing multi-variate and segmentation analysis while recommending opportunities to discover the best marketing practices.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Sr.Digital Marketing Analytics Manager
BuyU International Inc
New York, USA
12.2023 - Current
- Digital Strategy: Crat and execute a robust digital marketing strategy that harmonizes with the company's overarching goals and objectives
- Analytics and Reporting: Methodically monitor, analyze, and interpret key performance indicators to assess the eficacy of digital marketing initiatives
- Regularly leverage data-driven insights to guide decision-making and adjustments
- Proficiently communicate findings to cross-functional teams and leadership
- Content Marketing Management: Strategically oversee the development of compelling and top-tier content across various digital channels, encompassing both standard and rich media formats, to captivate and resonate with target audiences efectively
- Paid and Organic Digital Campaigns Management: Skillfully manage and optimize digital marketing campaigns across diverse platforms such as Google Ads, Meta, and TikTok, leveraging rich media, inluencers, and user-generated content to maximize reach and engagement.
Sr. Digital Marketing Manager
iTalk Global Communications Inc.
Mclean, USA
05.2020 - 12.2023
- Achieved health user growth of over 800K for iTalkBB TV streaming media app new users and 2.81M accumulated user base per year
- Increased over 8.7M web trafic, increased 21% sign-up rate by product savvy marketing during the product growth stage with streamlined marketing expense, and achieved a 60% CPA decrease, 200% average revenue per user, and total commercial value increase
- Achieved online direct sales conversion goal increase and completion of over 400% for all product lines by optimizing each marketing funnel performance with considerable ROI
- Develop detailed go-to-market digital strategies with specific budget plans and marketing goals for focus area(s) including user acquisition, lead generation, and customer retention with cross-team collaboration in product development, engineering, commercial production, graphic/UI/UX design, measurements & analytics
- Lead to developing omnichannel integrated digital marketing strategies in diferent marketing funnels from brand awareness build-up to conversion convincing including SEO, SEM, Paid Ads, Social Media Marketing, Email Marketing, PR Referrals, Afiliate Marketing, etc
- Consult with the product team to help shape user-friendly feature development, based on the customer perception map, customer behaviors analysis, and programmatic and direct sales performance
- Conduct data-heavy analysis of digital campaign performance across all online advertising and analyzing platforms including Google AdWords, Facebook Business Managers, Google Tag Manager, Google Analytics, and Firebase, optimize ads performance according to predictive analysis and customer conversion journeys analysis
- Manage creative commercial production in a storytelling way to communicate product diferentiation features and core values
- Lead production team to plan, shoot, and produce branding commercials
- Identify and pursue short-term and long-term opportunities based on research, multi-variate analysis, A/B testing, and a strategic market view
- Maintain meticulous oversight of the company's marketing budget, ensuring allocation eficiency and adherence to financial parameters in alignment with strategic objectives.
Strategic Digital Marketing Manager
LEPOW International LLC
Los Angeles, USA
07.2017 - 04.2020
- Achieved a global single project conversion value of $1,100,000 and a total of over 3.7 million USD conversion value within one year
- Achieved up to 15.1 ROI on online ads
- Afiliated to webs with up to 83.1M monthly visits and YouTube channels with up to 16.2M subscribers; Maintain public relationship with tech media: Discovery, CNN, The Verge, Digital Trends, Yahoo News, etc
- Conceptualize, and strategize digital marketing campaigns propelling positioning, trafic acquisition, and purchase persuasion across multi-channel platforms and set up attribution models to measure and analyze multi-channel efectiveness according to relevant consumer behavior
- Allocate efective digital marketing channels and optimize all types of digital marketing campaigns: SEM, paid ads, email marketing, afiliate marketing, PR referrals, social media management, etc
- Analyze & interpret campaign data metrics, insights, and trends quantitatively and qualitatively and recommend appropriate digital campaign solutions for ongoing optimization by the client's goals and visions
- Develop and conduct communication omnichannel strategies through the use of numerous online marketing automation tools to develop automated worklows personalizing the customer journey.
Education
Bachelor of Science - Marketing
Wuhan University
06.2014
MBA(STEM) - Marketing/Marketing Management/General
AACSB Top Business School
Skills
- Omni-channel marketing
- Marketing strategies
- Marketing Analytics
- Advertising strategies
- Brand & Product promotion strategy
- Digital marketing integration & Automation
- Digital Marketing
- Integrated marketing & Communication
Certification
- Certificate of Wharton Business Analytics Specialization
- Advanced Google Analytics Certification
- Google AdWords Display/Search /Video Certification
- Advanced Lead Generation
- Advertising on Facebook: Advanced
Linkedin Profile
https://www.linkedin.com/in/lu-wang-lw/
Professional Tools
- Google Analytics
- Google Adwords
- Google Data Studio
- Facebook Business Manager
- Firebase
- Mailchimp
- Sending blue
- Hubspot
- ConstantContact
- Google Tag Manager
- Google Ads Manager
- Zapier
- WordPress
- Shopify
- Advanced Excel
- Tableau
- Etc.
Activities
- The Member of Beta Gamma Sigma Honor Society - Recognizing Business Excellence authorized by AACSB
- Dean's Hornor List / Jaime J. Merino Endowed Business Scholarship
- The 6th South California SoCal Innovation Forum
- Public Relationship Manager
- Successfully led a 15-person group co-working with Plus Yoou to plan diferent public relationship campaigns and marketing campaigns across major cities in California which successfully brought 800 + entrepreneurs, investors, and professionals to share and learn fresh advanced perspectives.
- 2017 Los Angeles City Summit Ceremony
- Event Manager
- Successfully planned and coordinated the event and connected 500+ representatives from government agencies, corporations, Non-Profits, and Media.
- 2018 Asian International Film Festival & Los Angeles Chinese Film Festival
- CIE Chinese in Entertainment Marketing Manager
- Successfully determined competitive landscape via analysis of major local film market and competitiveness of thethe organization both domestically and globally as well as potential barriers to operating film festival. Planned and evaluated potential marketing and advertising strategies for film festivals and events and the attractiveness of acquisition targets.
Languages
Full Professional, Native/ Bilingual
Timeline
Sr.Digital Marketing Analytics Manager
BuyU International Inc
12.2023 - Current
Sr. Digital Marketing Manager
iTalk Global Communications Inc.
05.2020 - 12.2023
Strategic Digital Marketing Manager
LEPOW International LLC
07.2017 - 04.2020
Bachelor of Science - Marketing
Wuhan University
MBA(STEM) - Marketing/Marketing Management/General
AACSB Top Business School