LUBNA ABU SALEM

• Research and Strategy:

- Researching content and consumer trends.

- Developing content marketing strategies for target buyer personas and goals. - Monitoring competitor activities in content marketing initiatives.

- Analyzing website traffic data through Google Analytics.

- Conducting keyword research for SEO optimization.

- Identifying new technologies or trends in content marketing.

- Evaluating the effectiveness of marketing, advertising, and communication programs.

- Participating in the development and implementation of the whole online marketing strategy, and/or the growth marketing strategy.

• Content Creation and Management:

- Creating diverse content (blogs, websites, ads, social media).

- Proofreading and editing content before publishing.

- Implementing SEO and SMO strategies in content.

- Managing content calendars for consistency.

- Coordinating with content writers, designers, and other specialists.

- Optimizing blog posts for SEO purposes.

- Crafting engaging email newsletters, and monitoring newsletters as part of the marketing automation strategy.

- Managing website updates, including copywriting and editing.

- Building and managing successful content marketing calendars.

- Developing processes for streamlined production of quality materials.

- Repurposing content for several platforms.

- Maintaining an active presence on relevant social media channels.

- Providing ongoing training sessions on effective content creation.

• Analysis and Reporting:

- Tracking content analytics and generating reports.

- Measuring the effectiveness of marketing, advertising, and communication programs.

- Establishing metrics to track the success of content initiatives.

- Managing budgeting processes for tools and services.

• Collaboration and Leadership:

- Collaborating with cross-functional teams for project execution.

- Building relationships with industry influencers.

- Leading cross-functional teams in executing digital advertising campaigns.

• Market Research and Data Analysis:

- Gathering data on competitors, prices, sales, and marketing methods.

- Collecting and analyzing data on customer demographics, preferences, and buying habits.

- Preparing reports on findings from market research projects.

- Attending staff conferences to provide management with information and proposals.

- Summarizing raw data, analyzing findings, and making recommendations.

- Analyzing website traffic data through Google Analytics to identify opportunities for improvement in content performance.

• Digital Presence and Optimization:

- Evaluating digital presence to define digital strategies.

- Developing content marketing plans for product launches and campaigns.

- Tracking campaign results using Google Analytics and optimizing through A/B testing.

- Implementing SEO strategies to increase and maintain organic traffic.

• Creative Input:

- Participating in brainstorming sessions for creative team collaboration.

- Generating ideas for new topics aligning with company objectives.

- Producing multimedia assets, including video scripts, and storyboards.

• Education and Training:

- Continued education and advanced training in relevant content marketing courses and workshops.

• Strategy and Planning:

- Developing a comprehensive social media strategy for brand awareness and engagement.

- Conducting keyword research for relevant content topics.

- Developing processes to streamline workflow during campaign launches.

- Researching trends in the digital marketing industry and identifying growth opportunities.

- Identifying new technologies for potential integration into the current strategy.

- Planning budget allocations based on analytics data.

- Exploring new ways to engage and identifying new social networks for target audiences.

• Content Creation and Management:

- Creating and managing content calendars for all social media channels.

- Collaborating with the design team to create visually appealing graphics for social media posts.

- Engaging in dialogues with target audiences to advocate for and represent the company.

• Advertising and Campaign Management:

- Implementing social media advertising campaigns.

- Implementing A/B testing methods to optimize performance of paid campaigns.

- Executing and managing social media campaigns to inform search marketing tactics.

• Analytics and Reporting:

- Analyzing metrics from various social media platforms to measure campaign success.

- Generating daily, weekly, and monthly reports tracking audience sentiments and campaign progress against KPIs.

- Identifying appropriate Key Performance Indicators (KPIs) and reporting key metrics from digital campaigns.

• Training and Collaboration:

- Training junior staff members in social media content planning and management.

- Coordinating with cross-functional teams to ensure messaging consistency across all channels.

• Cross-Functional Tasks:

- Coordination with the influencers marketing team to drive website traffic and brand recognition.

- Coordinating with the SEO marketing team to ensure visibility in search engine results pages.

• Market Analysis and Vendor Relations:

- Monitoring competitor activity on social media sites and identifying areas of improvement.

- Participating in the development and implementation of online marketing strategy/ Growth marketing strategy.

- Monitoring and analyzing sales promotion results to determine cost-effectiveness of campaigns.

- Identifying search query trends, real-time search, and market opportunities.

- Assisting in the evaluation and negotiation of contracts with vendors and online partners.

• Strategic Marketing Leadership:

- Spearheading the development and implementation of comprehensive marketing strategies aligned with organizational objectives.

- Proactively engaging in market research endeavors to identify emerging trends and opportunities for strategic positioning.

• Public Relations Management:

- Handling inquiries from the public, the press, and affiliated organizations with a focus on maintaining a positive and reputable organizational image.

- Acting as a liaison between the organization and external stakeholders to foster positive relationships and manage communications effectively.

• Event Planning and Execution:

- Planning and orchestrating promotional and public relations events, including press conferences, open days, and specialized lectures related to managerial, financial, and pharmaceutical domains.

- Ensuring seamless execution of events, optimizing opportunities for media coverage and audience engagement.

• Promotional Opportunities:

- Offering clients valuable information regarding new and strategic promotional opportunities to enhance brand visibility and market presence.

- Collaborating with cross-functional teams to identify and leverage innovative promotional channels.

• Client Communication:

- Establishing robust client communication channels, providing timely and relevant information about promotional initiatives and public relations activities.

- Offering insights into new promotional avenues that align with client goals and objectives.

• Budget Planning and Allocation:

- Strategically planning and allocating budgets for promotional and public relations events to maximize impact and return on investment.

- Evaluating cost-effectiveness and ensuring efficient financial management in line with organizational priorities.

• Continuous Professional Development:

- Demonstrating commitment to continuous learning and staying abreast of industry advancements, emerging technologies, and evolving trends.

- Participating in professional development opportunities to enhance expertise in marketing and public relations.

• Team Collaboration:

- Collaborating seamlessly with cross-functional teams to synchronize marketing and public relations efforts with overarching organizational strategies.

- Providing strategic guidance to junior staff members and fostering a culture of excellence and innovation within the team.

• Identifying new leads and potential new markets
• Participating in business and marketing strategies' planning
• Developing quotes and proposals
• Dealing with the inquiries of other company partners
• Organizing related events
• Attending conferences, meetings, and industry events
• Providing clients with information about new promotional opportunities.

• Identifying new leads and potential new markets
• Participating in business and marketing strategies' planning
• Developing quotes and proposals
• Dealing with the inquiries of other company partners
• Organizing related events
• Attending conferences, meetings, and industry events
• Providing clients with information about new promotional opportunities.

• Reinforce lessons presented by university professors in the marketing department by reviewing material with students one-on-one or in small groups.
• Help university professors in the marketing department with record-keeping, such as tracking attendance and calculating grades.
• Help university professors in the marketing department prepare for lessons by getting materials ready or setting up equipment.
• Help supervise and monitor students in exams
• Help university professors in the marketing department to develop and conclude their theses and researches.

• Review requirements, specifications and technical design documents to provide timely and meaningful feedback
• Create detailed, comprehensive and well-structured test plans and test cases
• Estimate, prioritize, plan and coordinate testing activities
• Identify, record, document thoroughly and track bugs
• Perform thorough regression testing when bugs are resolved
• Develop and apply testing processes for new and existing products to meet client needs
• Liaise with internal teams (e.g
• Developers and product managers) to identify system requirements
• Monitor debugging process results
• Investigate the causes of non-conforming software and train users to implement solutions
• Track quality assurance metrics, like defect densities and open defect counts
• Stay up-to-date with new testing tools and strategies.
• Authored and maintained well-organized, efficient and successful manual test cases for entire team.
• Used SQL to validate test results and recommend corrective actions.
• Developed comprehensive test plans based on project requirements, ensuring complete coverage of functional and non-functional aspects.
• Incorporated delivery requirements into planning of testing schedules.
• Streamlined the bug reporting process, allowing for faster resolution of identified issues.
• Led a cross-functional team to successfully identify, prioritize, and resolve critical software defects.
• Contributed to successful product launches by validating functionality across multiple platforms under tight deadlines.
• Tested functional and compatibility of new programs or updates in comparison to existing applications.
• Documented testing procedures for developers and future testing use.

• Maintained detailed documentation throughout the testing process for easy reference during future projects.
• Incorporated delivery requirements into planning of testing schedules.
• Conducted risk assessments to prioritize critical areas for focused testing efforts.
• Increased efficiency of the QA process by introducing relevant tools for automation, reporting, and collaboration.
• Recommended changes and corrections to developers for optimal software performance and usability.
• Continuously updated skills in emerging technologies and methodologies to stay current in the rapidly evolving field of software quality assurance testing.
• Gathered data on integration issues and vulnerabilities, reported findings and recommended improvements.
• Supported continuous improvement initiatives by analyzing root causes of defects and recommending corrective actions.
• Tested functional and compatibility of new programs or updates in comparison to existing applications.
• Monitored resolution of bugs, tested fixes, and helped developers tackle ongoing problems by providing QA perspective.
• Escalated issues discovered during QA testing, facilitating rapid resolution by supplying detailed information on fault parameters and replicability.
• Acted as a team leader in group projects, delegating tasks and providing feedback.
• Exercised leadership capabilities by successfully motivating and inspiring others.
• Gained extensive knowledge in data entry, analysis and reporting.
• Improved software quality by executing comprehensive test plans and test cases.
• Evaluated function, performance and design compliance of every product against design standards and customer needs.
• Completed pre-implementation testing for new system modifications to assess potential impacts.
• Contributed to successful product releases, ensuring adherence to established QA standards and methodologies.

• Meeting clients to discuss their advertising needs
• Working with account planners and promotion executives to devise a campaign that meets the client's brief and budget
• Presenting campaign ideas and costings to clients
• Negotiating with clients, solving any problems and making sure deadlines are met
• Checking and reporting on the campaign's progress
• Keeping in contact with the client at all stages of the campaign
• Managing the account's budget and invoicing the client
• Searching for new business leads.

• Sold and Promoted products manufactured by Coca Cola Company, Nuqul Group, Activia, and others
• Achieved highest sales volume among colleagues.
• Collaborated with different brands' teams to optimize customer experience and improve competitive position and profitability of organization.
• Educated customers on product features and answered questions regarding product use.
• Trained new team members in sales techniques and company protocols, fostering an environment of continuous learning and professional development.
• Increased sales by effectively communicating product benefits.