LUC CHAOUI
Los Gatos,CA
Summary
Results-Driven Product Innovation Leader with 18+ Years Driving Revenue and Relationships in Wireless Connectivity and IoT Systems.
- Grew wireless product revenue 40% to $91M through strategic partnerships and account management.
- Built and maintained relationships with PC OEMs, ODMs, partners, and customers globally.
- Led complex negotiations and crafted mutually beneficial financial models.
- Launched partnerships and secured global design wins and regional assortment.
- Deep expertise in mobile, wireless, IoT, and computing technologies.
Overview
21
21
years of professional experience
Work History
Staff Product Marketing Manager, RF MCU
Renesas ElectronicsAmerica
Milpitas, CA
03.2019 - Current
- Grew 32-bit wireless MCU product line to over $65M in revenue
- Forged partnerships with leading technology companies to drive adoption.
- Grew annual revenue for wireless MCU product line by 40% to $91M.
- Expertise across various Home and industrial wireless connectivity and IoT markets.
- Headed cross-functional go-to-market strategies
Staff Product Manager, Wi-Fi AP Routers
Cradlepoint Inc ( Ericsson Inc.)
Boise, ID
04.2017 - 03.2019
- Secured partnerships and design wins with top networking vendors globally.
- Reduced time-to-market through close collaboration with cross-functional teams.
- Created technical content to educate partners on product capabilities.
Senior Dev. Manager, WiFi Products
Aerohive Networks Inc.
Sunnyvale, CA
04.2014 - 04.2017
- Architected WiFi solutions and led engineering teams for high-volume production.
- Optimized performance and supported certification for flagship product lines.
- Authored patents related to wireless systems architecture and connectivity.
- Created imaginative solutions to complex global WiFi deployment problems.
Senior Product Manager, Wireless SOC
Huawei Technologies
San Jose, CA
01.2013 - 04.2014
- Led planning and development of new 32-bit wireless MCU product portfolio
- Evangelized capabilities to Fortune 500 mobile OEMs
- Provided vision and expertise for next-gen wireless connectivity.
Principal Consultant, Wireless Systems
Samsung Research America
San Jose, CA
01.2012 - 01.2013
- Led architecture and integration for IEEE 802.21 (MIH) standard supporting seamless wireless handover across networks
- Executed power modeling for cellular networks RRM ensuring uninterrupted user experiences
- Pioneered advanced systems connectivity capabilities
Product Manager, Wearable Devices
Nielsen Audio
Columbia, MD
05.2009 - 12.2011
- Technical lead architecting Arbitron’s PPM360 portable devices connectivity
- Spearheaded tri-core architecture supporting seamless Bluetooth, WiFi, ZigBee
- Pioneered integration and wireless innovation for wearable consumer electronics in audience measurement.
Senior Wireless Consultant
Freescale Semiconductor
Austin, TX
01.2007 - 05.2009
- Oversaw wireless integration for Sigmatel’s portable media players
- Delivered connectivity architectures and RF expertise
- Drove analysis and planning to advance Sigmatel’s embedded wireless offerings
Director, Infotainment Technologies
Royal Philips Consumer Electronics
Hong Kong, SAR
11.2002 - 12.2006
- Led connectivity for Philips/Nike athletic wearables partnership, delivering $60M+ revenue
- Spearheaded world’s first full-duplex stereo Bluetooth Nike Air Max
- Drove adoption of wireless streaming with Philips Streamium home audio platform
- Blazed trail in wireless innovation spanning wearables, portables and speakers
Education
SLOAN Executive Certificate - Leadership in Product Innovation
Massachusetts Institute of Technology
Cambridge, MA2016
M.S - Computer And Electrical Engineering, Wireless Communications
University of Southern California
1998
B.S - Applied Mathematics
University of Hassan II
1993
Skills
- Technical Product Expertise and Evangelism
- Product Marketing and GTM strategies
- Market Research and Competitive Analysis
- Wireless Technologies and Trends
- Product Roadmapping and Lifecycle
- Cross-functional Leadership, and syndication partners
Additional Information
- Patent Title: Set-top box with integrated encoder/decoder for audience measurements Patent number: 8,768,713.
- Innovator of the Year Award, Aerohive Networks
Timeline
Staff Product Marketing Manager, RF MCU
Renesas ElectronicsAmerica
03.2019 - Current
Staff Product Manager, Wi-Fi AP Routers
Cradlepoint Inc ( Ericsson Inc.)
04.2017 - 03.2019
Senior Dev. Manager, WiFi Products
Aerohive Networks Inc.
04.2014 - 04.2017
Senior Product Manager, Wireless SOC
Huawei Technologies
01.2013 - 04.2014
Principal Consultant, Wireless Systems
Samsung Research America
01.2012 - 01.2013
Product Manager, Wearable Devices
Nielsen Audio
05.2009 - 12.2011
Senior Wireless Consultant
Freescale Semiconductor
01.2007 - 05.2009
Director, Infotainment Technologies
Royal Philips Consumer Electronics
11.2002 - 12.2006
SLOAN Executive Certificate - Leadership in Product Innovation
Massachusetts Institute of Technology
M.S - Computer And Electrical Engineering, Wireless Communications
University of Southern California
B.S - Applied Mathematics
University of Hassan II
Languages
French
Native or Bilingual
Arabic
Native or Bilingual