Summary
Overview
Work History
Education
Skills
Timeline
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Luca Glance

CAULFIELD,VIC

Summary

Digital strategist and creative innovator with extensive experience in social media management, eCommerce, marketing consultancy, and graphic design. Renowned for a keen creative eye and a deep understanding of digital platforms, I excel at crafting compelling content and transformative marketing strategies that elevate brand presence. I combine analytical insight with creative vision to drive significant business growth.

Overview

1
1
year of professional experience

Work History

Social Media Manager & ECommerce Executive

ANABOLIC
12.2024 - Current
  • Led integrated digital campaigns across multiple platforms, aligning creative content with the overall brand strategy.
  • Coordinated website management and digital content creation to maintain a cohesive online presence.

Videographer & Design Consultant

AnabolicGabe and Woody Weissman
03.2024 - Current
  • Produced creative video content tailored for social media, enhancing influencer storytelling and audience engagement.
  • Offered design consultation to refine visual narratives, ensuring consistency with brand identity and current digital trends.

Social Media Manager

Enhanced Snus
02.2024 - Current
  • Managed comprehensive social media strategies and curated content that resonated with target audiences, strengthening brand identity.
  • Developed innovative concepts for daily posts and interactive stories to cultivate an active online community.
  • Expanded the brand’s digital presence by garnering over 15,000 followers and generating a cumulative total of more than 75 million views on reels, averaging 10 million views per month through innovative content strategies.

Marketing Consultant & Graphic Designer

Cleanstar
02.2024 - Current
  • Provided strategic marketing consultancy focused on integrated digital campaigns and brand positioning.
  • Crafted visually compelling designs that reinforced Cleanstar’s modern, minimalist brand image.
  • Collaborated with client teams to develop cohesive marketing materials that effectively blend creative vision with strategic insight.

Social Media Manager & ECommerce Executive

NineToFive Fitness Pty Ltd
01.2024 - 12.2024
  • Developed and executed engaging social media content for Instagram and other platforms, enhancing brand visibility and user engagement.
  • Managed website updates and coordinated targeted email marketing initiatives to support business growth.
  • Oversaw customer interactions, sales processes, and inventory management to ensure smooth operational flow.
  • Spearheaded innovative marketing strategies that generated over 7,000 orders, significantly boosting revenue and expanding the customer base.


Combined Analytics Achievements:

  • Garnered over 300,000 followers across social media platforms through my combined work experience.
  • Produced content that has received over 150 million views in total, averaging 13 million views per month.
  • Single-handedly marketed a business to reach a one-million-dollar valuation in under six months.

Education

Certifice 3&4 - Game Design And Animation

Academy of Interactive Entertainment (AIE)
Melbourne, VIC
10-2023

Skills

  • Digital Marketing & Social Media: Proficient with Facebook, Instagram, TikTok, and Google; experienced in planning and executing cross-platform campaigns
  • Content Creation & Design: Skilled in Adobe Lightroom, Photoshop, Premiere Pro, Canva, and CapCut for producing high-quality visual and video content
  • eCommerce & Web Management: Experienced in website updates, digital content integration, and enhancing online user experiences
  • Strategic Analysis: Strong analytical mindset with the ability to translate data into actionable marketing strategies
  • Creative Leadership: Exceptional creative vision combined with a proven track record in executing successful marketing and design projects

Timeline

Social Media Manager & ECommerce Executive

ANABOLIC
12.2024 - Current

Videographer & Design Consultant

AnabolicGabe and Woody Weissman
03.2024 - Current

Social Media Manager

Enhanced Snus
02.2024 - Current

Marketing Consultant & Graphic Designer

Cleanstar
02.2024 - Current

Social Media Manager & ECommerce Executive

NineToFive Fitness Pty Ltd
01.2024 - 12.2024

Certifice 3&4 - Game Design And Animation

Academy of Interactive Entertainment (AIE)
Luca Glance