Summary
Overview
Work History
Education
Skills
Certification
Websites
Accomplishments
Affiliations
References
Timeline
Generic
LUCAS BURT

LUCAS BURT

Sherwood,OR

Summary

I blend art and science in order to tell the right stories to the right people at the right time. Whether it's through strategic presentations, marketing campaigns, or personal interactions, success can always be measured, but it should also be felt.

Overview

16
16
years of professional experience
1
1
Certification

Work History

Director of Marketing

Leupold & Stevens, Inc.
Beaverton , OR
08.2023 - Current
  • Developed comprehensive marketing plans and strategies to increase brand awareness, drive conversions, and generate customer loyalty.
  • Managed a team of marketing professionals to implement multi-tiered brand campaigns, including product launches, sales promotions, and events.
  • Created content for every channel in the consumer journey, including print, retail, websites, emails, social media platforms, YouTube, catalogs, and more.
  • Developed budgets for marketing initiatives while ensuring maximum ROI on all investments.
  • Monitored performance metrics like click-through rates and conversions to measure success of campaigns.
  • Established relationships with external agencies or partners to expand our reach.
  • Reviewed existing processes and identified areas for improvement in order to maximize efficiency.

Brand Creative Director

Leupold & Stevens Inc.
Beaverton, OR
07.2017 - 08.2023
  • Developed a comprehensive brand messaging guide, which included brand attributes, consumer personas, tone and voice requirements, and key messaging pillars.
  • Created original concepts, brand narratives, and art direction for all yearly and seasonal campaigns.
  • Collaborated with internal stakeholders to define project objectives and timelines.
  • Oversaw the production of all assets, including digital ads, videos, website content, and interactive experiences.
  • Presented creative proposals at executive meetings for approval or revisions.
  • Managed a team of designers, copywriters, photographers, illustrators, and videographers to develop campaign stories in an omnichannel environment.
  • Directed video and photo shoots ensure quality standards were met.
  • Reviewed work for accuracy and adherence to brand guidelines.
  • Established relationships with agencies and freelancers to secure resources for projects.
  • Lead brainstorming sessions to generate ideas for upcoming marketing initiatives.
  • Attended industry events such as conferences and trade shows to network with peers.

Digital Strategist

Leupold & Stevens Inc.
Beaverton, OR
01.2017 - 07.2017
  • Developed content strategies for digital campaigns and initiatives.
  • Created engaging, brand-relevant content for social media channels.
  • Optimized website content to increase organic search traffic.
  • Managed editorial calendars to ensure timely delivery of content across channels.
  • Composed copy for email newsletters, blog posts, press releases, product descriptions.

Technology Content Director

Nike
Beaverton, OR
12.2015 - 12.2016
  • Developed strategic presentations for Nike Technology VPs, the CIO, and the COO.
  • Managed a team of writers and designers to produce accurate, high-quality content in order to drive change initiatives across the organization.
  • Collaborated with creative teams to build out visually engaging content pieces.
  • Provided the creative direction and art direction for internal events and campaigns.
  • Prepared, rewrote and edited copy to improve readability.
  • Ensured that all published content adhered to brand guidelines and standards.

Senior Communications Manager

Nike
Beaverton , OR
04.2012 - 12.2015
  • Developed and implemented comprehensive communication strategies to ensure organizational objectives were met.
  • Created, edited, and distributed internal and external communications materials such as internal marketing campaigns, newsletters, brochures, and website content.
  • Collaborated with cross-functional teams on projects related to technology change initiatives.
  • Performed quality assurance checks on all outgoing communications materials prior to distribution.
  • Managed multiple projects and tasks simultaneously while managing stakeholder expectations.

Copywriter

Frank Creative
Portland, OR
07.2008 - 04.2012
  • Developed creative concepts for promotional campaigns based on client objectives and target audience.
  • Created engaging headlines that capture reader attention quickly.
  • Composed effective copy for websites, blogs, email campaigns, social media posts, print materials, radio spots and television commercials.
  • Developed the creative direction and copy for catalogs and sales materials.
  • Translated creative ideas into tactical deliverables and initiatives.

Character Building Experience

Various
  • Actor / Model / Operations Specialist at Banana Republic (NYC): 2005 - 2007
  • Sales Consultant at US Cellular and Butler Automotive (OR): 2003 - 2005
  • Wildland Firefighter for the US Forest Service (MT): 2000 - 2002

Education

Bachelor of Arts - Journalism

Southern Oregon University
Ashland, OR
06-2003

Skills

  • Creative Direction
  • Brand and Content Strategy
  • Campaign Development
  • Brand and Product Storytelling
  • Copywriting
  • Grit, determination, and the overall desire to win

Certification

  • Leupold & Stevens: Advanced Leadership Training
  • IDEO: Leading for Creativity
  • IDEO: Storytelling for Influence
  • IDEO: Cultivating Creative Collaboration

Accomplishments

  • High School: Valedictorian
  • College: Graduated Magna Cum Laude
  • Grand Champion Swine Showman (twice)

Affiliations

  • Avid backpacker and hiker
  • Outdoorsman and hunter
  • Sports nut and all things competition

References

References available upon request.

Timeline

Director of Marketing

Leupold & Stevens, Inc.
08.2023 - Current

Brand Creative Director

Leupold & Stevens Inc.
07.2017 - 08.2023

Digital Strategist

Leupold & Stevens Inc.
01.2017 - 07.2017

Technology Content Director

Nike
12.2015 - 12.2016

Senior Communications Manager

Nike
04.2012 - 12.2015

Copywriter

Frank Creative
07.2008 - 04.2012

Character Building Experience

Various

Bachelor of Arts - Journalism

Southern Oregon University

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