Lucas Citarelli
Chicago,Illinois
Summary
Multi-year President’s Club, award-winning Account Executive with 7+ years of proven success in consistently exceeding sales targets. Expertise in managing complex sales cycles, driving revenue growth, and using a solution-based approach to close high-value deals involving multiple stakeholders.
Overview
6
6
years of professional experience
Work History
Mid Market Account Executive
TouchBistro
01.2023 - Current
- Company Overview: Software and Restaurant Management Solutions
- Recognized and awarded Top Mid Market Rep of 2023
- 2x Presidents Club Winner
- 151% annual quota attainment in FY23
- Demonstrated an ability to control sales process and drive outcomes while delivering an organization leading 46% close rate
- 115% of Quota achieved YTD for 2024 with 2 remaining months on the year (Jan1-Oct31)
- Year to date close rate of 51% for 2024
- Notable key deals nurtured and closed in 2024
- Serious Coffee Brands for 24 locations and $155k of ACV
- Salt Water Restaurants ($500k recurring ACV and $60M in processing volume), one of the largest in company history
- Navigated complex 13-month sales cycle involving 50+ hours of product demos, multi-threading through 9 stakeholders, and extensive negotiations to secure the deal
- Software and Restaurant Management Solutions
SMB Senior Account Executive
TouchBistro
07.2021 - 01.2023
- Company Overview: Software and Restaurant Management Solutions
- Executed full sales cycle from cold call to closed
- Closed >$650,000 ACV or 159% of quota in 2022
- Achieved Top Commercial AE for 2022
- Provided mentorship to team members through personalized one-on-one training, role-playing sessions, pipeline management, and support in advancing existing deals
- Executed introduction, pricing deals, negotiated contracts, and solidified beneficial agreements
- Software and Restaurant Management Solutions
Market Development Rep USA Team Lead
TouchBistro
01.2019 - 07.2021
- Company Overview: Software and Restaurant Management Solutions
- Prospect/Cold Door knock 100% of opportunities booked
- Walked Chicago Territory to book 100% of opportunities and set up 22 net new opportunities per month for a close rate of 22% on my opportunities booked from 2019 until 2021
- Top MDR in company 7 months during my MDR Tenure
- As Team Lead, trained and developed new MDR’s while maintaining MDR responsibilities
- Developed and presented an hour-long training program used to train and guide incoming BDR’s and MDR’s during their initial training/onboarding
- Assigned to Mentor oncoming team members
- During this mentorship held weekly 1 on 1’s and role play sessions to help ramp newcomers which resulted in over achievement of quota
- Software and Restaurant Management Solutions
Frontline Sales
Wyndham Vacation Ownership
05.2019 - 12.2019
- Cut my teeth in an extremely difficult industry
- Won daily new client deals through rigorous and extensive 2-4 hour pitch and presentation
- 100% commission-based job
- Brought in over $120K/month of new Timeshare owners during my tenure
Education
Colorado State University
01.2019
Skills
- Forecasting
- Quota Exceeding
- Lead Generation
- Cold Prospecting
- Pipeline Management
- CRM proficiency
- Problem-solving
- Customer service
Timeline
Mid Market Account Executive
TouchBistro
01.2023 - Current
SMB Senior Account Executive
TouchBistro
07.2021 - 01.2023
Frontline Sales
Wyndham Vacation Ownership
05.2019 - 12.2019
Market Development Rep USA Team Lead
TouchBistro
01.2019 - 07.2021
Colorado State University
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