Lucas Gunn

Assisted Mr. Carl Emberson - Chief Marketing and Operation Officer, planning and coordinating various marketing events, as well as consolidating and presenting the results of a guest service survey, identifying a wide range of opportunities to increase customer satisfaction, across restaurants, beach clubs and the golf club.

• Digital Marketing:

Learnt and contributed to the development and execution of DM campaigns across various platforms.

Assisted in creating engaging content tailored to different audience segments.

Overviewed DM team by conducting keyword research and optimizing website content.

• Public Relations:

Learnt and drafted press releases, media pitches, and blog posts, ensuring effective communication with key media outlets.

Assisted in organizing PR events, sending invites, and finding locations of venues.

Conducted media outreach and maintained relationships with journalists to secure media coverage for clients.

Helped develop and maintain media lists, tracking relevant industry news and trends to align PR strategies with current events.