Summary
Overview
Work History
Education
Skills
Timeline
Generic

Lucas Isaacs

Chino Hills

Summary

Dynamic marketing professional with proven expertise in social media management and public relations, notably at Beauty 21 Cosmetics. Excelled in digital content development and media editing, driving brand awareness and engagement for high-profile brands. Skilled in crafting compelling promotional materials, achieving a high satisfaction rate, and leading teams to success.

Overview

6
6
years of professional experience

Work History

Marketing and Media Manager

LBMB, Inc.
06.2022 - 01.2025
  • Managed multiple social media platforms, ensuring a consistent brand voice and message.
  • Produced and edited high-quality promotional videos for top licensed brands, including Disney, Marvel, Star Wars, DC Comics, Yellowstone, Jeep, Ford, Ram, Hello Kitty, Harley-Davidson, and more, adhering to brand guidelines and approval processes, with content recognized for its quality and alignment with brand standards.
  • Increased brand awareness by developing and implementing effective social media strategies.
  • Provided exceptional customer service through timely and thoughtful responses to user comments and messages.
  • Crafted compelling copy for social media ads, driving increased website traffic.
  • Improved site performance through regular monitoring, updates, and troubleshooting.
  • Enhanced user experience by optimizing website layouts and navigation features.

Community Relations Coordinator

Beauty 21 Cosmetics
10.2021 - 07.2022
  • Managed community relations for L.A. Girl Cosmetics and L.A. COLORS, maintaining consistent communication with influencers via email and curating a dynamic PR List.
  • Identified and collaborated with influencers for sponsored content, ensuring integration into marketing initiatives and gathering content for retailer use.
  • Designed and coordinated PR materials, including mockups for PR Boxes, sticker sheets, postcards, and inserts, collaborating with the Graphics Team and Warehouse Team to ensure high-quality packaging and timely distribution.
  • Monitored incoming shipments for PR materials, verifying quality and condition before distribution.
  • Used MAS to place and track orders for new product launches, ensuring timely delivery to influencers and key stakeholders.
  • Maintained awareness of influencers' special occasions (e.g., birthdays, moves, anniversaries) to foster personalized engagement.
  • Liaised with agencies to review Influencer Decks and align partnerships with brand objectives.
  • Supported photoshoot production by compiling gift bags, conceptualizing themes (fashion, makeup, hair, music), and assisting in content creation for websites (e.g., arm swatches, product photos).




Social Media Coordinator

Beauty 21 Cosmetics
02.2020 - 10.2021
  • Created engaging content for social platforms, growing L.A. Girl Cosmetics (3M+ followers) and L.A. COLORS (600K+ followers) with a 100% satisfaction rate for promotional materials.
  • Designed and scheduled content (1-2 weeks in advance) for holidays, sales, and events, ensuring timely delivery and alignment with brand standards.
  • Responded to direct messages and comments, directing inquiries to the appropriate teams as needed.
  • Curated and reposted user-generated content, maintaining brand standards and increasing social engagement.
  • Collaborated with retailers (Walmart, Family Dollar, CVS, etc.) to resolve client issues and track project information.
  • Created content for product websites, including arm swatches and product photos.

Social Media Coordinator

Shop709 Corp.
02.2019 - 02.2020
  • Created and managed engaging content for social media platforms across five brands (Shop 709, Seavenger, C7 Skates, Cal 7, NonZero Gravity) fostering community engagement and growth.
  • Reviewed and responded to daily social media interactions, ensuring timely and appropriate engagement with followers.
  • Collaborated with the Creative Team to generate content based on social media insights and trends.
  • Managed and nurtured relationships with influencers, ensuring daily interaction and collaboration on brand content.
  • Analyzed social media metrics to identify growth opportunities and optimize content strategy.
  • Assisted in organizing and executing public brand events to enhance community relations and visibility.

Education

Bachelor of Arts - Integrated Strategic Communications

University of Kentucky
Lexington, KY
01-2016

Skills

  • Social Media Management
  • Public Relations Expertise
  • Digital Content Development
  • Digital Media Editing

Timeline

Marketing and Media Manager

LBMB, Inc.
06.2022 - 01.2025

Community Relations Coordinator

Beauty 21 Cosmetics
10.2021 - 07.2022

Social Media Coordinator

Beauty 21 Cosmetics
02.2020 - 10.2021

Social Media Coordinator

Shop709 Corp.
02.2019 - 02.2020

Bachelor of Arts - Integrated Strategic Communications

University of Kentucky

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Lucas Isaacs