Lucas Pakele
Los Angeles,CA
Summary
I am a seasoned copywriter with 8 years of experience and a background in both B2C and B2B brands. I specialize in defining content strategy across channels and writing flawless and compelling copy to serve an organization's marketing, product, and communication strategies.
Overview
7
7
years of professional experience
Work History
Senior Copywriter
Factor SF
10.2023 - Current
- Wrote compelling headlines and body copy for email campaigns, ads, and web pages
- Varied tone and verbiage in messages based on product and customer persona
- Interpreted creative direction and technical information to craft persuasive copy concepts
- Collaborated with creative teams to brainstorm new promotions, products and marketing strategies
- Developed quality and individualized content copy with keyword-rich text and solid call-to-action statements
- Edited and proofread copy for grammar, punctuation and spelling, rewriting for clarity and accuracy
- Proofread content for accuracy and adherence to brand guidelines
- Worked closely with account teams to develop key messages that resonated with customers' needs
Senior Copywriter
CSS - CloudKitchens, Otter
06.2021 - 08.2023
- Set voice and tone for CloudKitchens, Otter
- Doubled page traffic and lead generation with new web content
- Lowered interface-related CS inbounds by 25% by editing 500+ product screens
- Set new taxonomical guidelines to improve interface and user engagement
- Increased response rates and conversions for Sales and People teams with new email cadences
- Led team to identify new value props to appeal to Enterprise audience, attracting the attention of key players in major brands
- Led the creation of an in-product resource center to reduce churn through increased knowledge and KPI growth for operators leading to millions in additional revenues
- Lead storyteller focused on brand narrative and strategy
- Led content development for all external channels
- Co-developed customer research experiments to establish data-based POV on Voice-of-Customer copy guidelines.
Senior Copywriter
Postmates
10.2017 - 06.2021
- Pitched concept and wrote for the "We Get It", "TikTok Treats", "The Receipt", and other campaigns that secured an 80% in unaided brand awareness
- Pitched and implemented 2,500+ bespoke campaigns in 3.5 years that drove millions of incremental orders and tens of millions in incremental revenue
- Managed the organization's master content calendar and served as editor to protect the brand's identity and position
- Copy lead for consumer-facing creative projects
- Focused on platform growth initiatives, but also co-marketing partnerships, customer service communications, and other high-impact efforts
- Voice and tone creation and implementation.
Social Media Chair
American Advertising Federation - Reno
01.2017 - 10.2017
- Led content creation for social media channels
- Provided data-based recommendations regarding content strategy
- Led online community management
- Incorporated interesting and informative content, resulting in increased shares and followers
- Engaged daily with community using posts, stories and tweets
- Proofread and reviewed all print and electronic content for correct grammar and spelling
- Engaged in dialogues with target audiences to advocate for organization.
Digital Marketing Coordinator
Estipona Group
11.2016 - 10.2017
- Led content strategy and creation for social, web, digital ads
- Led online community management
- Developed a data-based reporting system to measure impact
- Monetized performance data reporting systems as value-add service to increase agency revenues.
Education
Bachelor of Arts - Journalism - Strategic Communications
University of Nevada, Reno
06.2013
Skills
- Storytelling
- Copywriting
- Copy Editing
- Email Marketing
- Digital Content Development
- Social Media Content
- Strategic Marketing
- Brand Messaging
- Proofreading
- Sales Copy
- Content Writing
- Advertising Copy
Timeline
Senior Copywriter
Factor SF
10.2023 - Current
Senior Copywriter
CSS - CloudKitchens, Otter
06.2021 - 08.2023
Senior Copywriter
Postmates
10.2017 - 06.2021
Social Media Chair
American Advertising Federation - Reno
01.2017 - 10.2017
Digital Marketing Coordinator
Estipona Group
11.2016 - 10.2017
Bachelor of Arts - Journalism - Strategic Communications
University of Nevada, Reno