Lucas Pfleger

Enthusiastic and creative brand and retail specialist dedicated to growing loyalty by understanding customer needs and delivering engaging communications across multiple channels. Helps sales managers develop targeted systems for improving conversions, increasing 10% in over 50% of territory doors in 2022 leading into 2023.

• Develops key relationships to help increase sales, while maintaining high retention.
• Assist Territory Managers with sell-in presentations to account owners and buyers to drive sales.
• Building strong relationships with accounts in North Carolina, South Carolina, and Virginia to maximize the Mizuno retail experience.
• Analyzing sales trends while collaborating with Fleet Feet owners and managers to hit fiscal goals and budgets.
• Increasing brand awareness through demos and active involvement on the sales floor.
• Designing and executing product contests and incentive programs to boost market awareness, sales productivity, and retail engagement.
• Strategically forecasting and managing inventory to maximize sales during peak seasons, serving over 100 accounts.

As a lululemon educator, I have had the opportunity to connect with our guests and provide authentic education about our products, community, and culture. In each interaction, I share my product knowledge by highlighting special features, benefits, fabric properties, and usage and care recommendations. I understand that each customer is unique, so I tailor my approach to meet their specific needs.

• Collected valuable design feedback to improve product design and performance.
• Handled stock management tasks such as unpacking, counting, tagging, sizing, and product placement.
• Ensured inventory was properly managed and replenished to optimize sales.
• Built connections with influencers by involving them in Sweat Collective programs and gathering their product feedback.

Specialized in improving brand loyalty by gaining a deep understanding of customer needs and expectations. Developed valuable relationships with key stakeholders to drive sales growth. By collaborating closely with sales managers, I created targeted systems and communication processes that significantly improved conversions. One of my notable achievements was the launch of the first full OOFOS wall, which provided a unique experience for customers and increased product awareness.

• Strategically forecasted and tracked monthly inventory needs to optimize sales during peak seasons, servicing over 450 accounts.
• Analyzed past sales trends to effectively meet fiscal goals and budgets.
• Generated brand awareness by attending multiple expos, trade shows, and demo runs.
• Created and implemented product contests and incentive programs to boost market awareness, sales productivity, and retail participation.
• Maximized OOFOS retail presence by fostering relationships with key accounts throughout North Carolina, South Carolina, Tennessee, DC, Virginia, and Maryland.

Tasked with opening the first I Love Juice Bar, LLC in Knoxville TN. Reviewed and studied industry trends, competitive landscape, and best practices to ensure the juice bar remains relevant and competitive.

• Ensured smooth daily operations, from opening to closing, while adhering to all company standards.
• Oversaw budgeting, financial planning, and cash management. This includes ensuring profitability, managing expenses, and accounting for daily sales.
• Hired, trained, scheduled, and mentored staff as well as handled any staff-related issues, evaluations, and provided regular feedback.
• Managed stock levels, ordered supplies as needed, and ensured that produce and other inventory items were fresh and of high quality.
• Ensured products met brand standards in taste, presentation, and nutritional value.
• Oversaw and implemented local marketing campaigns, promotions, built partnerships with local businesses and gyms for mutual promotions.
• Weekly management meetings providing regular reports about sales, expenses, inventory, KPIs.
• Sought enhanced ways to optimize processes, reduce waste, improve sales, or improve the customer experience.
• Represented the juice bar at local events with community organizations, fostering a positive relationship with the local community.

• Helped develop a premier network of passionate and professional runners
• Identified, developed and implemented scientifically based training programs for short- and long-term goal achievement in group and individual programs
• Followed up, monitored and kept ongoing communication with over 375 runners to help them achieve personal success at all stages including marathons, half marathons, and 5ks.

Contributor to the sales team to help grow independent product manufacturers with over 400 distributors and over 1,000 inventory items. While at the store, I played a key supportive role in driving a 20% increase in store sales through innovative marketing strategies and improved customer service.

• Ensured the store stayed ahead in the fast-paced and competitive industry by stocking the best products and achieving a rapid inventory turnover rate.
• Made valuable contributions to web-based operations and strategic marketing within the supplement industry.
• Conducted thorough price analysis to boost competitiveness and drive online sales.
• Provided personalized fitness consultations to clients, utilizing advanced testing techniques and analysis for optimal results.