Lucas Pomeroy
Boston,MA
Summary
Versatile Analyst in search of impactful work who has experience in fast-paced, growth-oriented technology environments. Curates and leverages relevant data to answer high impact questions and drive business strategy. Is able to autonomously lead and execute valuable analytics projects while simultaneously collaborating with key stakeholders to derive insights.
Overview
6
6
years of professional experience
Work History
Growth Data Analyst
Betr
Miami, FL
02.2024 - Current
- Analytics lead for multiple key business areas including Growth, VIP, and Trading for Betr Picks
- Generate and maintain high visibility reports including general business performance, Sharp identification and tracking, VIP, and LTV (PowerBI)
- Built and maintain a VIP detection system using SQL and Python to automatically identify potential early lifecycle VIPs and alert relevant stakeholders
- Built and maintain an internal closing line value (CLV) system and report used by the trading team to identify vulnerabilities
- Implemented business-wide customer segmentation including customer value, inactivity, and user maturity tiers
- Created an ensemble model to calculate bet-level expected margin to be used for reporting, forecasting, and VIP/Sharp detection
- Evaluate a wide range of promotional and marketing campaigns
- Build systems to automate manual processes related to promotional crediting and reporting (Python, SQL)
- Collaborate with engineering and product to develop new data pipelines
- Develop near real-time alerting bots through email and Slack
- Assisted in management of summer intern
Business Systems Analyst Intern
Fidelity Investments
Smithfield, RI
06.2018 - 08.2023
- Assisted in the creation of an application that automatically detects and catalogs hundreds of thousands of tech stack dependencies used in the firms various applications
- Utilized java, python, excel and ServiceNow
Business Data Analyst
DraftKings
Boston, MA
05.2020 - 03.2023
- Produced high impact analyses around various revenue metrics, product features and promotional mechanics to inform business strategy
- Owned analytical initiatives around customer adoption of new product features
- Analyzed and reported (SQL/Tableau) on the day to day health and performance of the business to several key stakeholders
- Analyzed and evaluated various paid and unpaid marketing campaigns
- Contributed to the monthly and quarterly revenue forecasting process
- Implemented Net Revenue KPIs into operational and marketing reporting
- Generated and maintained several automated upstream data extracts and tables consumed by analysts and downstream dashboards
- Developed and maintained several automated dashboards (Tableau) used by stakeholders to track KPIs
- Collaborated with Data Engineering to develop new databases
- Supported a full operations team responsible for strategy, marketing and product development
Data Analyst Intern
DraftKings
Boston, MA
06.2019 - 08.2019
- Conducted a deep dive analysis on user behavioral differences across various Casino games and product features and reported findings to leadership
- Produced a logistic regression model to predict the likelihood of a user ending their play session based on various factors
Education
Bachelor of Science - Finance, Business Analytics
Boston College
Chestnut Hill, MA05.2020
Skills
- Probability
- Advanced Data Analysis
- Relational Databases
- Data Transformation
- Regression Modeling
- Financial Modeling
- Operational Analysis
- Marketing Attribution Modeling
- SQL
- Data Vizualization (Tableau/PowerBI)
- Python
- R
- Excel
Timeline
Growth Data Analyst
Betr
02.2024 - Current
Business Data Analyst
DraftKings
05.2020 - 03.2023
Data Analyst Intern
DraftKings
06.2019 - 08.2019
Business Systems Analyst Intern
Fidelity Investments
06.2018 - 08.2023
Bachelor of Science - Finance, Business Analytics
Boston College
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