Lucas Reller
Seattle,WA
Overview
9
9
years of professional experience
Work History
Advertising Operations Manager
FantasyPros
02.2019 - Current
- Oversee the entire ad funnel ranging from app, web, video, and audio which includes both programmatic and direct campaigns.
- Manage our own header bidding setup while working with all the major SSPs.
- Work alongside product managers and developers to ensure subscription revenue is optimized through various testing methods in addition to launching new tools for users.
- Manage exhaustive year-end report covering every aspect of the company in detail and serves as a guide for the upcoming year’s goals.
Revenue & Ad Operations Specialist
Zumobi
12.2016 - 02.2019
- Meet and exceed programmatic revenue goals
- Create and deploye header bidding from scratch across multiple publisher sites
- Help with custom campaign setup and complex tracking configurations for ad campaigns generally implemented on The Trade Desk
- Troubleshoot technical issues both internally and with third party vendors
- Work closely with the finance team to collect revenue from advertising partners
- Analyze campaign and publisher performance, identifying trends and areas of opportunity
Advertising and Fraud Consultant
The Dhar Method
01.2016 - 06.2016
- Analyze and troubleshoot issues specific to ad fraud.
- Conduct several studies to analyze performance of detection companies along with ad networks and exchanges.
- Ensure advertisers are more knowledgeable about display advertising which includes strategization and technical implementation sessions.
Education
Sociology
University of Washington
Seattle, WA06.2016
Skills
- Budget Allocation
- Cross-Channel Marketing
- Campaign Management
- Performance Reporting
- Google Ads
- Google Ad Manager
- Google Analytics
- Mixpanel
Timeline
Advertising Operations Manager
FantasyPros
02.2019 - Current
Revenue & Ad Operations Specialist
Zumobi
12.2016 - 02.2019
Advertising and Fraud Consultant
The Dhar Method
01.2016 - 06.2016
Sociology
University of Washington
Similar Profiles
Joshua BrooksJoshua Brooks
Sales Lead Keyholder at Seattle Marine and Fishing SupplySales Lead Keyholder at Seattle Marine and Fishing Supply
Nathan PattersonNathan Patterson
Customer Success Manager at UNFICustomer Success Manager at UNFI
Linh HoLinh Ho
Resident Services Coordinator at Onni GroupResident Services Coordinator at Onni Group
Prince AminuPrince Aminu
Industrial Assessment Researcher at Sensors, Energy, and Automation LabIndustrial Assessment Researcher at Sensors, Energy, and Automation Lab
Perri Smith WalkerPerri Smith Walker
Advertising Operations Manager at Harper's MagazineAdvertising Operations Manager at Harper's Magazine