Lucero Santoy
Chicago ,Illinois
Overview
1
1
year of professional experience
Work History
Marketing Coordinator
Antigua Construction
Chicago, Illinois
10.2025 - Current
- Achieved successful marketing campaign coordination for construction projects. Enhanced team performance in executing promotional strategies. Drove organization of impactful events and outreach initiatives.
- Developed and implemented a holistic marketing strategy focused on elevating brand identity and fostering client engagement.
- Achieved enhanced online presence through organized content for new company website. Contributed to branding direction that elevated brand visibility. Collaborated with team members to successfully develop the website.
- Executed comprehensive optimization initiatives to strengthen digital presence on multiple online platforms.
- Orchestrated comprehensive social media campaigns and content creation efforts to strengthen brand identity.
- Produced engaging marketing materials, incorporating branded templates and promotional content to effectively communicate project highlights to clients.
- Facilitated partnership with leadership to drive rebranding efforts and synchronize marketing strategies with strategic growth goals.
- Identified and set clear strategic goals to align with and propel organizational initiatives.
Product Guide
Arc’teryx
Oakbrook Illinois
10.2025 - Current
- Conducted comprehensive training sessions on technical outdoor apparel and gear, guiding customers in selecting suitable items for their needs.
- Achieved successful adaptation of activities to meet climate-specific needs. Delivered engaging events tailored to various weather conditions. Enhanced participant experiences through strategic planning for outdoor activities in different environments.
- Assessed client needs and recommended performance apparel options, contributing to improved sales outcomes.
- Achieved significant improvements in customer satisfaction ratings through targeted service enhancements. Drove initiatives that resulted in increased customer loyalty and retention. Cultivated a proactive approach to addressing customer needs and concerns.
- Developed and maintained strong client relationships by providing superior service and engaging brand stories that resonate with target audiences.
- Monitored and analyzed product features and seasonal collections to optimize merchandising displays and drive sales.
Production and Product Development Intern
Lana Jewelry
Northbrook, IL
10.2024 - 05.2025
- Executed daily trend forecasting and retail market analysis to inform strategic decision-making.
- Facilitated informed product development decisions through comprehensive analysis.
- Oversaw luxury repair accounts to ensure seamless repair operations and enhance client satisfaction.
- Enhanced customer satisfaction through proactive engagement and support initiatives.
- Facilitated collaboration among cross-functional teams, including e-commerce and logistics, to enhance product development efficiency.
- Facilitated process optimization to ensure alignment with brand goals.
- Assisted in generating invoices and processing purchase orders using NetSuite ERP. Supported financial tracking efforts to maintain accurate records. Conducted product analysis to aid in developing merchandising strategies.
Education
Bachelor of Science - Marketing
Roosevelt University
Chicago , Illinois 05.2025
Associate of Arts - Finance
Malcom X College
Chicago , Illinois 05.2023
Skills
SKILLS
Social Media Marketing &Brand Strategy
Website Development Support & Brand Messaging
Customer Relationship Management (CRM) & Sales Experience
Content creation and digital campaign Planning
Cross-Functional Collaboration
Net Suite ERP ( Inventory & Order Processing)
Trend Forecasting & Competitive Analysis
Timeline
Marketing Coordinator
Antigua Construction
10.2025 - Current
Product Guide
Arc’teryx
10.2025 - Current
Production and Product Development Intern
Lana Jewelry
10.2024 - 05.2025
Bachelor of Science - Marketing
Roosevelt University
Associate of Arts - Finance
Malcom X College