Lucia Ortiz
New York,New York
Summary
Pursuing a Master's in Fashion Marketing at LIM College with a background in Business Administration and experience in marketing. Strong foundation in luxury brand marketing and strategic communication. Passionate about innovative storytelling, brand authenticity, and challenging traditional marketing approaches. Skilled in PR, brand licensing, digital & social media marketing, influencer partnerships, event planning, and e-commerce, analyzing marketing metrics, luxury brand marketing.
Overview
3
3
years of professional experience
Work History
Financial Inclusion Intern
Yape - Banco De Crédito Del Perú
08.2022 - 03.2024
- Develop and executed marketing strategies for digital financial literacy courses, managing a budget of $300K in 18 months, resulting in a 25% increase in course enrollment.
- Collaborated with the marketing team to implement influencer partnerships, in-app promotions, and paid media campaigns.
- Created and delivered virtual courses on financial topics, including credit building and budgeting, increasing platform engagement by 20%.
- Organized workshops and campaigns to boost digital literacy, contributing to a 35% growth in active users.
- Coordinated with cross-functional teams (credit, technology, customer experience, and marketing) to enhance user experience.
- Led a women's empowerment project that enabled over 30,000 female entrepreneurs to obtain their first credit.
- Contributed to the “YapeAndo” initiative, facilitating access to financial services for individuals without credit scores, resulting in a 10% increase in eligible users for financial products.
Commercial Intern
Glencore
08.2021 - 12.2021
- Analyzed data to create detailed performance reports for senior management.
- Assisted in price negotiations for mineral concentrates.
- Supported inventory management and payment processes, coordinating with Glencore's Switzerland office.
- Managed logistics and shipments for key mining accounts
Education
MPS - Fashion Marketing
LIM College
New York, NY09-2025
Bachelor of Science - Business Administration
Universidad De Lima
Lima, Perú12-2023
Skills
- Strong written and verbal communication skills
- Analytical
- Problem - Solving
- Multitasking and organization
- Technical Skills: MS Office Suite
- (Powerpoint, Word, Excel), SAP, Google Suite, Canva
Languages
Bilingual - Spanish and English
Intermediate Level French - Diplôme d’Études en Langue Francaise’ (DELF B2)
Volunteer Experience
- Un Techo para mi País (2017): Participated in the construction of 20 houses in San Juan de Miraflores, Lima.
- Aniquem (2015-2017): Organized workshops and fundraising events for over 100 children who have suffered burns.
- Maternity of Lima (2014): Fundraised to support over 200 teenage mothers, including field visits to deliver supplies.
Timeline
Financial Inclusion Intern
Yape - Banco De Crédito Del Perú
08.2022 - 03.2024
Commercial Intern
Glencore
08.2021 - 12.2021
MPS - Fashion Marketing
LIM College
Bachelor of Science - Business Administration
Universidad De Lima
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