I am a Brazilian native with a decade of experience working as a business analyst and Salesforce administrator, assisting teams to use Salesforce to its fullest potential. I’ve successfully assisted in implementation by working directly with business managers and consulting companies to ensure a smooth process. I am a multilingual and highly experienced Salesforce consultant who is well-versed in several industries, able to assist clients in English, Portuguese, Spanish, and is a servant-leader at heart.
Hi, I’m
Luciano Castro
Melbourne,FL
Summary
Overview
20
years of professional experience
7
Certifications
3
Languages
Work History
PluralsightMelbourne, FL
Senior Salesforce Administrator
11.2023 - Current
Job overview
- Senior Salesforce Administrator in an organization with 1100+ users.
- Manage Salesforce administration, ensuring user management, data compliance, and system audits. Provided real-time support to end-users, addressing Salesforce issues and coordinating updates and releases.
- Lead solution design activities, covering data mapping and comprehensive technical documentation. Utilized Git and Copado for source control, aligning with DevOps, and collaborated on Salesforce enhancements. Expanded expertise to include Salesforce CPQ.
- Provide guidance and training, staying updated on Salesforce technologies for continuous improvement. Collaborated with teams to recommend new solutions and enhancements for organizational benefit.
- Evaluate and managed work plans, ensuring timely delivery and effective communication. Navigated fast-paced, technical environments to deliver mission-critical enhancements, resolving defects, and handling special projects.
Embraer Executive JetsMelbourne, FL
Senior Salesforce Administrator
12.2021 - 11.2023
Job overview
- Head Salesforce Administrator for over 400 users.
- Assisted with Salesforce CPQ Implementation
- Focus on user efficiencies, solving business/customer issues, inventing creative solutions, and ensuring data accuracy across the system.
- Provided goal-oriented stats for users and executives through customized dashboards.
- Performed/Assisted with regular security reviews of profiles and permission sets to ensure they adhered to the principle of least privilege.
- Set up In-App Guidance to highlight changes within Salesforce.
- Created and maintained Sandbox environments for testing.
- Identified opportunities to drive efficiency by automating manual processes.
- Used Flow to build automation within Salesforce.
- Assessed and improved data quality within Salesforce, ensuring data was actionable to help users and executives make important business decisions.
- Acted as the Salesforce subject matter expert and day-to-day point of contact for users, executives, vendors, and development teams. Involved in setting up a cross-functional center of excellence to assist with the evaluation of new features and adoption.
Hear.comWest Des Moines, IA
Salesforce Consultant/ Senior Salesforce Administrator
05.2021 - 12.2021
Job overview
- Senior Salesforce Administrator for North America
- Analyzing reported software issues together with the global salesforce team
- Coordination of the solution investigation processes with the team and stakeholders and transparent communication in the organization
- Implementation of customizations in Salesforce Sales Cloud including Process Builder, Workflows, Flows, Page layouts, Profile and, permission sets
- Creation of reports and dashboards for business stakeholders
- Monitoring the overall system health and performance and proactive engagement of the Salesforce engineers in solving any maintenance or system administrative issues.
- Development of target group-specific content for a large group of customers and partners
- Shared ownership of the CRM channel in the United States and Canada
Renewable Energy GroupAmes, IA
Salesforce Business Analyst/ Salesforce Administrator
03.2020 - 05.2021
Job overview
- Head Salesforce Administrator for over 120 users.
- Led Salesforce to restructure with a consultant company to fit the Manufacturing Cloud model
- Ownership of all technical aspects of Salesforce.com, including data migrations, data quality, systems integrating third-party applications, and AppExchange products.
- Serve as primary Salesforce contact with external Salesforce technical consultants and support groups
- Design and develop solutions that maximize effectiveness and improve 360 view of customer while maintaining existing functionality in a complex, global SFDC org
- Sales Cloud, Manufacturing Cloud, Metazoa exposure
StoneXDes Moines, IA
Salesforce Business Analyst/Administrator
06.2018 - 03.2020
Job overview
- Head Salesforce Administrator for 720 users
- Led Service Cloud implementation and Lightning transition working directly with developers and managers.
- Salesforce Lightning, Sales Cloud, Service Cloud, Salesforce Shield, Lightning for Outlook, Demand Tools/People Import, Dupe Blocker, Gearset knowledge
- Elicited business requirements from subject matter experts by writing user stories resulting in a complete understanding of project deliverables.
- Conducted brainstorming sessions with the development team to involve them during the requirements stage level analysis.
- Built strong relationships with users to better understand their needs and identify opportunities for improvement.
- Worked closely with stakeholders to identify business requirements, perform analysis, and provide data-driven recommendations.
EpiqWest Des Moines
Salesforce Business Analyst/Salesforce.com System Administrator
12.2015 - 06.2018
Job overview
- Solo Salesforce Administrator to support Salesforce database with 500+ users worldwide by providing in-person training, and via web conferencing for new and existing users
- Two full cycle Salesforce implementations by working directly with business managers and consulting company
- Implemented and maintain several SFDC packages including Job Science(Recruiting), Cloudingo (cleanse duplicate data), Zynbit (Outlook to Salesforce integration), Data.com and Einstein Analytics
- Monitor new Salesforce released features and functionality to provide recommendations by tailoring Salesforce.com to meet agile business needs
- Establish, Maintain & enhance security, using profiles and role hierarchy for Support agents and managers according to the organizational hierarchy.
CognizantDes Moines, IA
Salesforce Team Leader
12.2014 - 12.2015
Job overview
- Ensured a service-oriented and professional working environment by supervising the performance of 15 Salesforce.com Certified Administrators and Developers and executing the necessary actions for their motivation when required
- Support provided in English, Spanish and Portuguese
- Created and implemented work procedures that will enhance the organization and departmental service delivery, operating procedures and standards
- Assisted management with hiring new system administrators to the organization by evaluating technical skills and the capability of handling customer inquiries and needs.
CognizantDes Moines, IA
Salesforce Bilingual Technical Support
03.2013 - 12.2014
Job overview
- Respond and resolve inbound user case requests, defining technical solutions in Salesforce.com to support business processes
- Recommend overall best practices and Salesforce.com usability changes
- Develop and maintain custom reports and dashboards, validation rules, workflows, custom objects, fields, and formulas
- Complete bulk imports of data
- Audit, uncover and resolve data integrity issues.
Banco do BrasilWhite Plains, NY
Territory Manager/ Technical Support
12.2010 - 03.2013
Job overview
- Built strong relationships with business owners
- Installation, configuration, troubleshooting and maintenance of remittance system on end-users’ establishments
- Submitted commercial loan applications and summary of loan requests for approval of Credit Committee
- Managed commercial accounts of Latin American businesses in the U.S
- Identify delinquent accounts for collection
- Handle highly classified company and client information with sensitivity and confidentiality
- Coordinated marketing efforts: development, production, artwork, collateral, and data capture in highly visible events in the U.S.
Black Tie EventsCulver City, CA
Server and Head Bartender
08.2009 - 12.2010
Job overview
- Managed and organized private events and gatherings in the Los Angeles metro area
- Supervised events' operations while ensuring seamless beverage service
- Maintained a courteous and professional demeanor and demonstrated high levels of social etiquette and customer service
- Responsible for inventory, stocking, and ordering of supplies.
Eclisse RestaurantStamford, CT
Assistant Manager
06.2008 - 07.2009
Job overview
- Keep track of shift schedules
- Assist the kitchen and wait staff
- Assisted new employees’ proper training
- Along with the manager, make sure the restaurant complied with regulations
- Gathered our guest's feedback and provided a WOW Experience.
HSBC BankWhite Plains, NY
Customer Service Representative
07.2007 - 05.2009
Job overview
- Provided exceptional customer service to clients while handling their banking needs
- Assisted customers with several account types
- Handled various accounting transactions and reconciliation tasks
- Educated customers about the various bank products offered and their features.
Pelham Country ClubPelham, NY
Lifeguard
01.2004 - 01.2007
Job overview
- First Aid, CPR and AED Red Cross Certified
- Test the chlorine and PH at least once every hour and record it
- Maintains constant surveillance of patrons in the facility; acts immediately and appropriately to secure safety of patrons in the event of emergency
- Provides emergency care and treatment as required until the arrival of emergency medical services
- Presents professional appearance and attitude at all times and maintains a high standard of customer service.
Maestro’s RestaurantYorktown, NY
Assistant Manager
05.2005 - 11.2006
Job overview
- Keep track of shift schedules
- Assist the kitchen and wait staff
- Assisted new employees’ proper training
- Along with the manager, make sure the restaurant complied with regulations
- Gathered our guest's feedback and provided a WOW Experience.
Education
Simpson CollegeWest Des Moines, IA
Bachelor of Science from Management Information Systems
2024
University Overview
Skills
- Communication
- Problem Solving
- Attention to Detail
- Learner’s Mindset
- User Management
- Security Management
- Business Analysis
- Data Analysis
- Data Management
- Designer’s Mindset
- Change Management
- Process Automation
- Product Management
- Project Management
Certification
- Salesforce Administrator
- Salesforce Advanced Administrator
- Salesforce App Builder
- Salesforce Sales Cloud Consultant
- Salesforce Sharing Visibility Architect
- Salesforce Data Architect
Accomplishments
Accomplishments
- Cognizant - Employee of the month - July 2013 / September 2013 / November 2013 / December 2013 /
- Phoenix Award - Top Performer for the first 6 months of 2014
- September 2014 / December 2014 (Team Leader Promotion)
- Winner – Salesforce Support Global Contest – Most cases closed with the highest CSAT ( Customer Satisfaction )
Languages
English
Full Professional
Spanish
Professional
Portuguese
Native/ Bilingual
Timeline
Senior Salesforce Administrator
Pluralsight
11.2023 - Current
Senior Salesforce Administrator
Embraer Executive Jets
12.2021 - 11.2023
Salesforce Consultant/ Senior Salesforce Administrator
Hear.com
05.2021 - 12.2021
Salesforce Business Analyst/ Salesforce Administrator
Renewable Energy Group
03.2020 - 05.2021
Salesforce Business Analyst/Administrator
StoneX
06.2018 - 03.2020
Salesforce Business Analyst/Salesforce.com System Administrator
Epiq
12.2015 - 06.2018
Salesforce Team Leader
Cognizant
12.2014 - 12.2015
Salesforce Bilingual Technical Support
Cognizant
03.2013 - 12.2014
Territory Manager/ Technical Support
Banco do Brasil
12.2010 - 03.2013
Server and Head Bartender
Black Tie Events
08.2009 - 12.2010
Assistant Manager
Eclisse Restaurant
06.2008 - 07.2009
Customer Service Representative
HSBC Bank
07.2007 - 05.2009
Assistant Manager
Maestro’s Restaurant
05.2005 - 11.2006
Lifeguard
Pelham Country Club
01.2004 - 01.2007
Simpson College
Bachelor of Science from Management Information Systems
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