Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic
Lucie D’Cervantes

Lucie D’Cervantes

Santa Ana,CA

Summary

Goal-oriented manager with extensive experience in hospitality industry, and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent.

Dedicate Sales executive, recognized for building strong working relationships with clients, buyers and suppliers. Skillful in identifying trends, structuring dynamic sales teams and developing and implementing strategies to elevate brand. Fluent Spanish speaker . Informative and thorough professional with passion for problem-solving with creative approach.

Overview

10
10
years of professional experience

Work History

Executive Sales Director

Forget Me Knot Design Llc
02.2019 - 04.2024
  • Developed and executed successful sales plans for consistent growth in market share.
  • Negotiated favorable contracts with key clients, resulting in increased profitability for the company.
  • Managed complex sales cycles effectively from prospecting through closing deals successfully under tight deadlines.
  • Expanded the company''s customer base by identifying and targeting new business opportunities.
  • Implemented data-driven approaches to optimize sales processes and increase efficiency.
  • Attended industry conferences and networking events to stay informed of emerging trends while expanding professional connections.
  • Leveraged extensive product knowledge along with exceptional interpersonal skills persuading even hesitant customers into making purchases.
  • Cultivated a positive team culture that fostered collaboration, motivation, and professional development.

Executive Sales Director

Courtyard By Marriott
04.2014 - 02.2019
  • Expanded the company''s customer base by identifying and targeting new business opportunities.
  • Streamlined communication channels internally to facilitate seamless coordination between departments.
  • Exceeded annual sales targets through proactive outreach efforts and diligent follow-up on leads.
  • Delivered compelling presentations to potential clients, showcasing the value of products and services offered.
  • Cultivated a positive team culture that fostered collaboration, motivation, and professional development.
  • Established long-term partnerships with industry influencers, enhancing the company''s visibility within the market.
  • Implemented data-driven approaches to optimize sales processes and increase efficiency.
  • Attended industry conferences and networking events to stay informed of emerging trends while expanding professional connections.
  • Spearheaded initiatives aimed at improving overall customer satisfaction rates, leading to increased retention levels.
  • Collaborated with cross-functional teams for effective product launches and marketing initiatives.
  • Boosted sales revenue by implementing innovative strategies and maintaining strong client relationships.
  • Leveraged extensive product knowledge along with exceptional interpersonal skills persuading even hesitant customers into making purchases.
  • Led a high-performing sales team, providing ongoing coaching and mentoring to improve performance.
  • Optimized pricing structures based on competitor analysis to achieve maximum profitability without compromising quality or service levels.
  • Demonstrated resiliency adapting quickly changing markets adjusting strategies accordingly achieving desired results.
  • Successfully navigated challenging negotiations securing lucrative contracts benefiting both parties involved.
  • Negotiated favorable contracts with key clients, resulting in increased profitability for the company.
  • Developed and executed successful sales plans for consistent growth in market share.
  • Managed complex sales cycles effectively from prospecting through closing deals successfully under tight deadlines.
  • Developed short and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue.
  • Fostered performance development of staff through ongoing coaching and mentoring on best practices.
  • Crafted overall account sales strategies and coordinated activities of sales executives to achieve revenue goals.
  • Executed marketing programs and methodologies to increase customer loyalty.
  • Performed monthly sales forecasting and competitive analysis to determine product performance levels and need for new product developments.
  • Initiated in-depth account assessments with sales and management teams to evaluate sales potential.
  • Built relationships with customers and community to establish long-term business growth.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.
  • Managed accounts to retain existing relationships and grow share of business.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
  • Directed sales support staff in administrative tasks to help sales reps close deals.
  • Organized promotional events and interacted with community to increase sales volume.

Education

MBA - Business Administration And Management

San Diego State University
San Diego, CA

Skills

  • Sales Strategy Implementation
  • Negotiation expertise
  • Sales Presentations
  • Sales Training
  • Industry Networking
  • Territory Management
  • Revenue Growth
  • Key Account Acquisition
  • Deal Closing
  • Sales operations
  • Sales Strategies
  • Customer Retention
  • Sales Support
  • Customer Relationship Management (CRM)
  • Salesforce proficiency
  • Sales management
  • Sales Team Development
  • Sales Coaching
  • Customer Service
  • Time Management
  • Decision-Making
  • Relationship Building
  • Staff Training and Development
  • Business development and planning
  • Sales processes
  • Operations management
  • Customer Complaint Resolution
  • Analytical problem solver
  • Appointment Scheduling
  • Sales process
  • Operations Management
  • Rapport and relationship building

Languages

Spanish
Full Professional

Timeline

Executive Sales Director

Forget Me Knot Design Llc
02.2019 - 04.2024

Executive Sales Director

Courtyard By Marriott
04.2014 - 02.2019

MBA - Business Administration And Management

San Diego State University
Lucie D’Cervantes