Lucinda Gaines
Denver,CO
Summary
Versatile Digital Marketing Specialist driven to succeed in building long-lasting relationships. Has a variety of skills in website development and optimization, graphic design, and an artist eye for detail.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Digital Marketing Manager
<span style="border-bottom: 2px dashed #cf4343; padding-bottom: 1.2px;">CompassData</span>, Inc
Denver, United States
06.2022 - 07.2023
- Managed end-to-end email marketing campaigns, enhancing brand recognition and fostering relationships with B2B customers. Utilized Abode Photoshop for graphic production and expertly crafted copywrite content. Proficiently executed email campaigns through the use of Constant Contact.
- Managed the company website's development and maintenance to boost user experience, engagement, accessibility and SEO optimization; continuously tracked its performance through Google Analytics.
- Increased community growth by developing captivating content for social media channels like LinkedIn, Facebook, and Instagram.
- Managed cross-functional collaboration to maintain uniformity of brand representation throughout digital marketing campaigns. Formulated brand standards within Microsoft Dynamics and vital marketing training materials.
Marketing Specialist
Spatial Corp
Broomfield, United States
08.2019 - 03.2020
- Analyzed industry dynamics through competitor research, identifying growth opportunities for the company.
- Generated visually engaging representations of market research findings.
- Wrote comprehensive reports that summarized findings and conveyed complex ideas to various audiences.
- Devised and applied tailored methods for the collection and analysis of marketing data.
Creative Art Director
Lucinda Cobalt
Denver, United States
09.2017
- Utilized various online platforms like my personal website, Etsy, and Instagram to showcase and market artwork.
- Executed unique artworks utilizing a range of materials including oils, acrylics,
watercolors as well as pencils charcoals pastels and markers. - Partnered with customers to craft unique art pieces that fulfilled their requirements.
- Displayed artwork at numerous art exhibitions, with one piece receiving recognition on the front page of Denver Post's 'Things to Do' section.
Education
Master of Arts - MA - City/Urban, Community and Regional Planning
The University of New Mexico
Bachelor of Arts - BA - City/Urban, Community and Regional Planning
University of Colorado Denver
Skills
- Client Relationship Management
- Microsoft Dynamics
- CRM Database Management
- Market Analysis
- Graphic Design
- Video Production
- Social Media Optimization
- Brand Development
- Project Management
- A/B Testing
- Google Analytics
- Content Development
- Website Design
Certification
- How to Create Your Website Strategy: The Discovery Process Google Analytics Brand Strategy for Designers
- Google Ads
- Brand Strategy for Designers
- Google Analytics
- UX Foundations: Content Strategy
Accomplishments
- Published in several articles for my work with Los Alamos National Laboratory.
- The Denver Post featured my artwork for Next Galleries Casa Bonita exhibit. Titled "Waiting" a mixed media poster featuring my graphic design skills.
Timeline
Digital Marketing Manager
<span style="border-bottom: 2px dashed #cf4343; padding-bottom: 1.2px;">CompassData</span>, Inc
06.2022 - 07.2023
Marketing Specialist
Spatial Corp
08.2019 - 03.2020
Creative Art Director
Lucinda Cobalt
09.2017
Master of Arts - MA - City/Urban, Community and Regional Planning
The University of New Mexico
Bachelor of Arts - BA - City/Urban, Community and Regional Planning
University of Colorado Denver
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