Lucinda Lashley
Salt Lake City,UT
Summary
Talented Print Operations Manager with demonstrated record of success in print management and campaign development. Successful at overseeing all stages of initiatives, building positive relationships and promoting products with innovative and forward-thinking approaches. Well-versed in tracking market trends and capitalizing on opportunities.
Overview
19
19
years of professional experience
Work History
Director of Creative Services Marketing
Sundance Catalog
Salt Lake City, UT
10.2010 - 05.2023
- Responsible for 100% of the color accuracy of images in print and on web
- Purchased all paper for catalog and marketing
- Created yearly and project based budgets
- Managed yearly budgets for all creative costs from location photography to finished print/mail costs
- Responsible for monthly budget review
- Managed staff of 4 and freelance crews up to 24 at a time
- Owned print vendor relationships
- Owned paper vendor relationships
- Handled all contract negotiations with printers, prepress and mailing
- Managed all retail signage for storage
- Responsible for fulfillment relationships
- Managed color and print quality relationships, quarterly meetings on color and optimizing prepress to have optimal color to printed material on different papers/substrates
- Owned schedule internally and externally to maximize efficiencies during peak capacity times with printers
- Met frequently with printers to discuss timelines, forecasting to insure all scheduling accuracy
- Traveled to Press checks
- Reviewed and recommended USPS discount opportunities
Print Buyer
REI
Seattle, WA
07.2004 - 10.2010
- Examined, selected and purchased merchandise consistent with specification requirements.
- Created Excel spreadsheets for each job in order to quickly and easily order print
- Ordered and managed paper inventory
- Responsible for 100% color accuracy of products in printed materials
- Managed yearly print budget
- Responsible for vendor relationship management
Skills
- Brand Awareness
- Strategic Marketing
- Problem-Solving
- Pricing Strategies
- Contract Negotiation
- Verbal and Written Communication
- Strategic Planning and Alignment
- Time Management
- Paper negotiation
- USPS Expert
- Press check Expertise
Timeline
Director of Creative Services Marketing
Sundance Catalog
10.2010 - 05.2023
Print Buyer
REI
07.2004 - 10.2010
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