Lucinda Maestas
Burbank,CA
Summary
Dynamic, results driven self-starter with a record of achievement and demonstrated success driving multi-million-dollar revenue growth while providing visionary sales leadership in highly competitive retail markets. Tenacious in building new business, securing customer loyalty, and forging strong relationships with business partners. Exceptional mentor and coach; combine business acumen with innate leadership qualities to recruit, build, and retain top-performing sales teams.
Overview
24
24
years of professional experience
Work History
Makeup Artist, Fragrance and Skin Care Expert
Luxury Brands
Los Angeles, CA
01.2016 - Current
- Experienced Makeup Artist specialized in Luxury Brands Fragrance and Skin Care.
- Brands represented include: Tom Ford, Kilian, Shiseido, Caudalie, Bobbie Brown, Laura Mercier, Juice Beauty, Three Ships, Chanel, Kjaer Weis and Nars.
- Photoshoots, Editorial, set work, events and weddings.
Kilian Paris
Los Angeles, CALIFORNIA
02.2024 - 03.2024
- Managed Kilian Pop Up Boutique at The Grove, Los Angeles.
- Effectively oversaw a group of 10 plus support staff
- Generated $110,000 in revenue within 4 weeks, exceeding last year's sales of $85,000.
- Coordinated and managed a highly successful PA Event that involved hosting influencers, corporate representatives from Kilian, and attendees from Kilian Paris.
- Conducted daily staff meetings to review sales goals, customer service standards and upcoming events and promotions.
Operations Director
The Pro Palette
Los Angeles , CA
01.2023 - 02.2024
- Developed and actualized strategies to generate new revenues, drive productivity, efficiency, quality, service and cost-effective resource management.
- Review operational and financial information dashboards daily.
- Established and evaluate performance objectives and benchmarks.
- Analyze expenses and financial reports to develop effective policies and budgets, resulting in significant increase in profits.
- Work with sales team to identify business development opportunities and determine client product needs.
- Support senior leadership by accurately reporting monthly and annual budgets.
- Lead negotiations with vendors to establish optimal schedules and prices.
- Record and communicate budgets to executive leaders to support company objectives.
Kjaer Weis
Los Angeles, CA
07.2022 - 12.2022
- Remained up-to-date on emerging industry and product standards and trends to reinvigorate accounts.
- Revived dormant accounts by re-establishing relationships with key decision-makers.
- Recruited, hired and trained new hires to optimize profitability.
Account Executive
Juice Beauty
Southern California
05.2019 - 12.2020
- Tracked sales, customer information producing daily, weekly, monthly and quarterly reports for upper management.
- Cultivated and developed customer relationships to enable sustained revenue growth.
- Initiated B2B sales in San Diego area with a variety of Med Spas, Dermatologist Offices and Salons.
- Updated account plans based on changing markets, customer conditions and competitor activity.
- Recruited 15- member sales team and coordinated team activities to maximize sales and minimize costs.
- Managed budget forecasting, goal setting and performance reporting for all accounts.
- Ongoing knowledge of changing industry, standards and trends related to Beauty accounts.
- Solely responsible for Southern California Territory from San Luis Obispo to San Diego including El Centro.
Business Manager, Bobbie Brown
Nordstrom
Los Angeles, CA
04.2013 - 01.2016
- Responsible for total business for Makeup Counter. All Events, bookings, Scheduling, Promotions, Education, and Makeup application.
- Set and exceeded company and personal goals to help ensure team met overall line metrics.
- Built long lasting relationships with customers.
Studio Manager/Lead Makeup Artist/Event Coordinator/Artist Liaison
Levi Walker Photography
North Hollywood , CA
06.2008 - 06.2013
- Managed all of Photographers photo shoots, studio related scheduling and event planning. Primary Makeup Artist for all photo shoots.
Store Manager
Beauty Collection
Calabasas, California
06.2010 - 08.2011
- Responsible for driving store sales through efficient and prompt coaching of all subordinate staff.
- Duties included managing payroll, serving as Event Coordinator, Community Relations Lead, Visuals and Buying responsibilities.
- Solely accountable for HR duties including recruiting, sourcing, hiring, training, scheduling, and conduct/performance issues.
- Communication with all vendors in regards to promotions, floor support, events and training, managing employee incentives within the store, and ensuring that the Company's brand, vision and all policies were adhered to.
- Promoted changes in processes, approaches, thinking and techniques to advance and compete in today's rapidly changing business environment.
- Maintained POS system and P & L management.
- Worked closely with Social Marketing Lead to create a strong on-line presence.
- Coordinated weekly in house training and promotional events.
- Partnered with Marketing team to create copy for events, promotions and signage.
- Established vendor relationships, negotiated buying terms.
Senior Store Manager
Apple
Sherman Oaks, California
10.2005 - 10.2008
- Managed daily operations of a technology driven, fast paced, high energy retail store with an emphasis on customer experience, team building and associate development.
- Proven results in effective payroll management despite strict and frequently changing guidelines.
- Lead the store to achieve payroll forecast for two years.
- Made "in the moment" sound management decisions in the context of total business while maintaining the highest priority on exceptional customer service.
- Drove store sales to a record 50% increase over PY, generating over $40M in revenue within one year.
- Human Resource duties included recruiting, hiring, sourcing, interviewing, training, coaching, associate development, reviews, merit planning, scheduling, conduct/performance issues, and compliance with federal and state laws for a staff of over 50.
- Assessed team proficiencies, identifying and targeting areas for improvement.
District Manager/Store Manager
The Sharper Image
Thousand Oaks, California
10.2004 - 10.2005
- Responsible for all hiring, training, scheduling and motivation of a commissioned sales staff, allocations, ordering and maintaining stock levels to accommodate volume of $4.5m.
- Received Company recognition for 97% Mystery Shop score average for the year 2004-2005.
- Interim District Manager responsible for multi-store management during company restructure.
Area Sales Manager
Robinson's May
Northridge, California
11.2001 - 08.2004
- Areas Managed included: Cosmetic's, Children's, Teens, Boys 8-20,Women's Wear and Domestics.
- Dramatically reduced total department shortage to 2.83% vs. 17.25% within one year through aggressive adherence to shortage plan.
- Participation in company wide "Save-a-Sale" program at 75% vs. company standard of 42%.
- Awarded "Manager of the Month" a number of times by achieving/exceeding sales and credit goals through daily coaching and incentive program.
Store Manager
Pier One Imports
Northridge, California
08.2000 - 11.2001
- Hired, trained, supervised, scheduled and motivated a 10 member team.
- Managed day-to-day activities of sales floor with revenue of $2.5M.
- Payroll processing weekly, reconciled cash drawers and prepared store deposits.
- Merchandise processing, and all visuals executed to company standards on a weekly basis.
- Introduced "Coffee with the Boss" associate motivational program.
- Received company recognition for consistently achieved store credit goal through modeling and training classes.
Education
B.A - Political Science
University of California
Studio Makeup Academy
Skills
- Luxury Brand management
- Training and development
- Team management
- Talent development
- Strong organizational skills
- Customer service expert
- Scheduling
- Focused on customer satisfaction
- Budget development
- Sales strategies implementation
- Account Management
- Managing client relationships
- Customer relationships
- Service coordination
- Negotiation and persuasion
- Business growth opportunities
- Budget Management
- Strong presentation skills
- Marketing management
- Account planning
- Lead development
- Pipeline management
- Interpersonal skills
- Customer relationship management
- Lead generation
- Employee Onboarding
- Performance Assessment
- Legal Compliance
- Employee Relations
- Recruitment
- Corrective Action Planning
- Staffing and recruiting professional
- Exit Interviews
- Human Resources Operations
Timeline
Kilian Paris
02.2024 - 03.2024
Operations Director
The Pro Palette
01.2023 - 02.2024
Kjaer Weis
07.2022 - 12.2022
Account Executive
Juice Beauty
05.2019 - 12.2020
Makeup Artist, Fragrance and Skin Care Expert
Luxury Brands
01.2016 - Current
Business Manager, Bobbie Brown
Nordstrom
04.2013 - 01.2016
Store Manager
Beauty Collection
06.2010 - 08.2011
Studio Manager/Lead Makeup Artist/Event Coordinator/Artist Liaison
Levi Walker Photography
06.2008 - 06.2013
Senior Store Manager
Apple
10.2005 - 10.2008
District Manager/Store Manager
The Sharper Image
10.2004 - 10.2005
Area Sales Manager
Robinson's May
11.2001 - 08.2004
Store Manager
Pier One Imports
08.2000 - 11.2001
B.A - Political Science
University of California
Studio Makeup Academy
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