Summary
Overview
Work History
Education
Skills
Timeline
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Lucy Alexander

Chicago,IL

Summary

I'm a marketing leader with a business operator mindset. I care deeply about people, communication, and executing with excellence in every aspect of my life. I thrive when I'm connecting dots across departments, coaching and developing teams of user-centric, business-minded marketers, and driving forward new and innovative projects.


I'd be thrilled to serve in an IC role at Anthropic to learn quickly and develop a deep understanding of your customers and tech stack. Then, you can count on me to recruit an outstanding team and develop them into curious, impact-oriented retention marketers.

Overview

7
7
years of professional experience

Work History

Senior Team Manager, Demand Automation

HubSpot
02.2024 - Current
  • Built a top-performing team that has used AI and email automation to source $9M+ in incremental ARR since I was selected to take on the role, a 9x ROI.
  • Selected by HubSpot Executive Team to drive one of our 6 critical AI transformation initiatives within our go-to-market motion: transforming the way our 200-person BDR team generates demand. Leading a cross-functional group of 25+ across Product, Engineering, AI Solutions, and Marketing to deliver on ambitious productivity goals.
  • Grew team from 4 to 8 by consistently collaborating with cross-functional department leaders to find new opportunities, building the business cases for investment, and relentlessly sourcing the best talent available.
  • Cultivated a team culture that prioritizes excellence, clear communication and strategy, innovation, and empathy, turning around trajectories of 2 previous under-performers and accelerating promotion timelines for 4 others.

Team Manager, New Automation Programs

HubSpot
06.2022 - 01.2024
  • Promoted to team manager on one of the shortest timelines in HubSpot Marketing's history based on track record of impact across a variety of new areas and strong mentorship of 10+ other employees.
  • Built a new "incubator" team of brand new automation programs across 3 diverse areas: partnerships, revenue marketing, and billing and renewal communications.
  • Coached 4 team members to develop program strategies aligned with core business needs from the ground up. This required establishing new partnerships and gathering buy-in across cross-functional leaders, operations & data, and technology teams.
  • Team's work prevented $60k/month from going to Collections and saved 700 Customer Success hours/month.
  • Volunteered as the sole hiring manager for our emerging talent program, placing 16 entry-level full-time hires, 9 co-ops, and 17 interns.

Senior Marketing Manager, Billing & Renewal

HubSpot
07.2021 - 05.2022
  • Owned our billing, renewal, and price change communications strategy – responsible for creating a world-class communications experience for HubSpot's customers that prioritized clarity and transparency.
  • Led the communications strategy for the migration of tens of thousands of customers from one pricing model to another, requiring deep partnership with Fintech, Legal, and Customer Success teams and exceptional attention to detail.
  • Earned Marketing Team "Superstar" Award (given to 7 of 500+ marketers) for executing a second highly cross-functional and technical pricing project.

Marketing Manager, Retention Marketing

HubSpot
07.2020 - 06.2021
  • Chosen to build HubSpot's first-ever retention marketing strategy, setting the goals, establishing a clear cadence of experimentation, and developing partnerships with Growth Product and Customer Success teams.
  • Drove statistically significant increases in product usage through timely email nudges across 3 product lines and dozens of features within them.
  • Built a fully automated monthly customer education program that increased monthly usage of our customer education platform from 38% to 40% in a customer base of 200k+ users after years of decline.
  • Owned our customer reviews automation program for 3 months and earned a top 8 ranking for every category we appeared in on G2.com (49% were #1 rankings).
  • Partnered with ops and Marketing leadership to build a business case for further investment; this team has grown to 10+ marketers 3 years later.

Associate Marketing Manager, Community

HubSpot
11.2019 - 06.2020
  • Built HubSpot's first micro-community of super users, which validated significant expansion and investment in community as a retention and growth driver - not just a support channel.
  • Led crisis communications for multiple product outages per week to maintain customer trust, partnering with Product and Legal teams to relay accurate, helpful information.

Junior Associate Marketing Manager, Acquisition

HubSpot
07.2018 - 10.2019
  • Led a redesign across 300+ content offer download pages that drove a 25%+ improvement in lead conversion rate.
  • Developed the content offer that was the largest lead generator for 2020 on HubSpot's blog – its primary lead gen channel at the time.

Education

Bachelor of Arts - Government

Harvard University
Cambridge, MA
06-2018

Skills

    Leadership

    Innovation

    Team Coaching

    AI Adoption

    Strategy Development

Timeline

Senior Team Manager, Demand Automation

HubSpot
02.2024 - Current

Team Manager, New Automation Programs

HubSpot
06.2022 - 01.2024

Senior Marketing Manager, Billing & Renewal

HubSpot
07.2021 - 05.2022

Marketing Manager, Retention Marketing

HubSpot
07.2020 - 06.2021

Associate Marketing Manager, Community

HubSpot
11.2019 - 06.2020

Junior Associate Marketing Manager, Acquisition

HubSpot
07.2018 - 10.2019

Bachelor of Arts - Government

Harvard University

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Lucy Alexander