Summary
Overview
Work History
Education
Skills
Affiliations
Languages
Timeline
Generic

LUCY FURTADO

Bristol

Summary

Strategic and results-oriented Manager with extensive experience driving complex, multi-year global product development and marketing programs from concept through execution. Proven track record in managing cross-functional teams, ensuring delivery of high-value projects on time and within scope. Recognized for technical problem-solving, stakeholder collaboration, and process efficiency improvements. Highly adept at aligning product development strategies with long-term organizational goals.

Managerial professional with proven record of streamlining processes and leading high-performing teams. Known for strong analytical skills and commitment to achieving results. Teams rely on collaborative leadership and adaptability to changing needs.

Overview

23
23
years of professional experience

Work History

Manager, Marvel Global Brand Development and Marketing

Hasbro
09.2017 - Current
  • Lead the end-to-end management of a $175M+ product line, coordinating multi-year development initiatives from initial concept to market launch.
  • Develop overall project organization and direction for over 40 new product initiatives annually, ensuring strategic alignment with global objectives.
  • Partner with engineering, development, insights, and marketing teams to drive innovation, streamline execution, and reduce development costs.
  • Serve as lead consultant on cross-functional initiatives, applying deep knowledge of system development lifecycles to deliver complex deliverables on time.
  • Support internal stakeholders across regions and functions, including global development and regional marketing teams, ensuring alignment and goal achievement.
  • Navigate complex internal systems to set up programs for success—prioritizing accuracy, resource management, and project timelines.

Sr. Product Manager, Global Exclusives

Hasbro
03.2005 - 09.2017
  • Oversaw 50+ exclusive product initiatives annually, managing technical implementation and risk mitigation.
  • Defined strategic roadmaps and coordinated development milestones with cross-functional teams.
  • Led planning and execution to deliver high-impact projects on schedule and within budget.

Trade Marketing Manager

Hasbro
01.2003 - 03.2005
  • Improved brand presence through targeted marketing campaigns across key retailers.
  • Conceptualized and executed trade promotions in collaboration with sales and marketing.
  • Developed channel-specific strategies, setting planograms and executing in-store campaigns.

Education

BBA - Business Administration and Management

Roger Williams University
Bristol, RI

Skills

  • Project Management
  • Cross-Functional Leadership
  • Product Development Lifecycle
  • Strategic Planning
  • Stakeholder Engagement
  • Process Optimization
  • Cost Reduction
  • Risk Assessment
  • MS Office Proficiency

Affiliations

  • Treasurer, Bristol Town Clerk

Languages

Portuguese
Native or Bilingual

Timeline

Manager, Marvel Global Brand Development and Marketing

Hasbro
09.2017 - Current

Sr. Product Manager, Global Exclusives

Hasbro
03.2005 - 09.2017

Trade Marketing Manager

Hasbro
01.2003 - 03.2005

BBA - Business Administration and Management

Roger Williams University

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