LUCY KO
Cupertino,CA
Summary
Marketing leader with 15+ years of experience driving B2C and B2B acquisition, revenue growth and media operations across global brands. Expert in cross-functional storytelling, persona-driven content strategies, and AI-assisted campaign optimization. Proven track record of managing $50M+ budgets, building high-performing teams, and scaling multi-channel programs (SEM, programmatic, social, mobile) with measurable ROI.
Overview
22
22
years of professional experience
Work History
Sr. Operation Marketing Manager
Dropbox
01.2023 - 01.2025
- Led strategic executive initiatives, driving planning and execution of complex cross-functional programs.
- Managed agencies, budgets, staffing, SLAs, and workflows; optimized resources and reduced annual costs by $2M as Chief of Staff.
- Oversaw $50M+ paid media budget usage and operations between partners, agencies and vendors as well as reviewed and facilitated budget decision making process; improved budget re-allocation lead time by 50%.
- Onboarded and enabled new channels, vendors and partners. Managed contractual relationships across all partners and technology vendors and identified opportunities to optimize the operating expenses and executed cost-optimization solutions.
- Partnered with media agency to build AdOps workflow process, reducing campaign launch lead time by 30%.
Sr. Digital Marketing Manager
Dropbox
01.2021 - 01.2023
- Developed multi-channel demand generation strategies and persona-based messaging roadmaps, achieving 10% YoY increase in trial sign-ups with $20M+ annual budget.
- Developed creative playbooks and testing frameworks across paid social, display and OLV campaigns, strengthening awareness and driving trial sign-ups.
- Led social and influencer campaigns across YouTube, TikTok , and Meta; activated creators to expand reach.
- Collaborated with Data Science to conduct incrementality tests (GEO, pre/post, MMM), translating data into persona-targeted marketing insights.
- Pioneered to implement Meta CAPI (Conversion API ) to allow efficient optimization, increasing 5% trial sign up.
Acquisition Marketing Manager
Gen Digital Inc
01.2014 - 01.2021
- Led global acquisition strategy for display, email, native, CTV and OLV with $10M; built Remarketing channel to $10M+ annual revenue.
- Developed persona-based message maps and lifecycle campaigns, reducing churn and increasing cross-sell/upsell.
- Pioneered CRM file integration in programmatic, boosting new customer acquisition by 40%; leveraged DMP BlueKai data for advanced segmentation.
- Launched new Norton WiFi Privacy product across mobile, display, and social; implemented SDK to track and optimize conversions.
- Consistently exceeded ROI goals by directing publishers, DSPs, and trading desks with rigorous testing and optimization.
- Partnered with Analytics and Database teams to translate CLV and Visual IQ (Multi-Touch Attribution) data into actionable marketing plan.
SEM Marketing Manager
Gen Digital Inc
01.2010 - 01.2014
- Managed $10M+ yearly SEM, display, and retargeting budget across APAC, LATAM, US, and CA, driving regional revenues.
- Led SEM, display and Retargeting strategies, achieving 5%-10% YoY revenue growth.
- Developed quarterly budget and revenue forecast and initiatives for senior management and cross functional teams.
- Directed SEM creatives team and agency support for product launches and bid management.
- Increased SEM revenue 10-20% by implementing second ads in top markets on Google and Bing.
- Expanded mobile SEM and display by building mobile landing pages, carts, and cross-sell/upsell strategies.
- Optimized keyword bidding with affiliate channels to maximize acquisition revenue and minimize competition.
Online Marketing Manager
Swoopo.com
01.2008 - 01.2010
- Built and led online marketing team; oversaw display, affiliate, email, and SEM channels; owned acquisition strategy, budget, and forecasting. Defined KPIs across departments (auctions, customer service, marketing, procurement) to drive performance.
- Grew email database to 1M and generated $3M+ revenue in one year.
- Implemented bid management and web analytics tools to scale growth and optimize site metrics.
- Partnered with overseas engineers and creative team on site features, homepage, email templates, and marketing assets.
- Collaborated with auction team to launch marketing initiatives and test new products.
Site Merchandiser
Walmart.com
01.2005 - 01.2008
- Helped multiple roles in site merchandising, paid search and online campaign management. Managed $20M+ budgets and led initiatives that increased revenue by 20% through paid search expansion.
- Responsible for visual merchandising on Homepage (walmart.com) and all services to best response to customer demand and convert visits to sales by analyzing different site metrics and providing creative recommendation.
- Worked with search engine partners and internal engineers to automate new keyword and creative creation by setting up data feed to expand keywords in high profit margin categories.
- Planned and executed total of $22M of online campaigns. Worked with creative agency to develop branding oriented banners with dynamic data feed on the Advertised Value campaign, improving CTR by 20%
Account Executive
Bleu Marketing Solutions Inc
01.2003 - 01.2004
- Executed integrated marketing programs across digital (banners, eNewsletters, email, search) and print (ads, sourcebooks, polybags)
- Managed diverse client accounts including Apple, Cisco, AutoDesk/Discreet, HP, and Omaha Steaks, driving brand awareness and sales
- Designed HP-AutoDesk co-marketing program, including promotional splash pages that boosted engagement through gated contests
Education
MBA -
San Francisco State University
B.S. - Business Administration - Information Systems emphasis
University of Southern California
Skills
- Digital media strategy
- Content strategy
- Cross functional leadership
- Data-driven decision making
- Track record of revenue growth
- Vendor relationship management
Timeline
Sr. Operation Marketing Manager
Dropbox
01.2023 - 01.2025
Sr. Digital Marketing Manager
Dropbox
01.2021 - 01.2023
Acquisition Marketing Manager
Gen Digital Inc
01.2014 - 01.2021
SEM Marketing Manager
Gen Digital Inc
01.2010 - 01.2014
Online Marketing Manager
Swoopo.com
01.2008 - 01.2010
Site Merchandiser
Walmart.com
01.2005 - 01.2008
Account Executive
Bleu Marketing Solutions Inc
01.2003 - 01.2004
B.S. - Business Administration - Information Systems emphasis
University of Southern California
MBA -
San Francisco State University
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