Summary
Overview
Work History
Education
Skills
Timeline
Generic

Lucy Liu

Shenzhen,SC

Summary

Experienced professional with a strong background in international higher education and market research. Skilled in data analysis, report writing, students recruitment and strategy setting. Seeking a challenging management role to leverage research expertise and drive market growth excellence.

Overview

11
11
years of professional experience

Work History

Senior Research Analyst

Best Global Services
07.2022 - Current
  • Assessed the impact of new products or services on customer loyalty by analyzing customer segmentation data.
  • Gathered primary data through surveys, interviews and focus groups to gain insight into customer attitudes towards products or services.

Public Relations Manager

Lighthouse
02.2020 - 02.2022
  • Developed and nurtured strategic relationships with new and existing university partners through effective communication and collaboration.
  • Led the team in successfully launching contracts with top North American universities for non-degree programs.
  • Standardized business development kits to streamline partner engagement processes.
  • Monitored industry trends and conducted competitor research to support new product launches.

Manager of Student Recruitment

Global Tree Education
09.2016 - 11.2017
  • Managed a national team of over 100 study advisors, driving operational excellence and ensuring high performance across the organization.
  • Achieved annual revenue exceeding $70 million through strategic recruitment initiatives.

Senior Student Advisor

New Ocean Overseas
03.2014 - 05.2016
  • Conducted individual and group counseling to students and parents on program and university selection.
  • Provided guidance to students on essay writing and online application.

Education

Master of Arts - Educational Management

Nanyang Technological University
Singapore
04.2020

Bachelor of Arts - Teaching Chinese as a Second Language

China Language And Culture University
Beijing
07.2013

Skills

  • Project Management
  • Data Analysis
  • Report Writing
  • Survey methodology
  • Statistical modeling
  • Competitor analysis

Timeline

Senior Research Analyst

Best Global Services
07.2022 - Current

Public Relations Manager

Lighthouse
02.2020 - 02.2022

Manager of Student Recruitment

Global Tree Education
09.2016 - 11.2017

Senior Student Advisor

New Ocean Overseas
03.2014 - 05.2016

Master of Arts - Educational Management

Nanyang Technological University

Bachelor of Arts - Teaching Chinese as a Second Language

China Language And Culture University

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