LUCY NJUGUNA
Growth Manager
Seattle
Summary
I'm a Market Growth oriented professional with a high sense of dedication and commitment towards impact driven missions, with a proven knowledge and experience in business operations and community engagement. Passionate about Technological determinism in relation to implementation and streamlining of processes, with an eye for customer gratification and retention. What I enjoy most is helping brands create meaningful, engaging experiences and maximizing client satisfaction.
I believe that the value of my work lays in thorough understanding of the business and the people it serves. That's how I drive creative solutions that are valuable for both.
Overview
13
13
years of professional experience
Work History
Growth Manager
Taptap Send Remittance
Seattle, WA
03.2022 - Current
- First ever launcher of Taptap Send remittance app in North America US-Kenya Market.
- Regional Growth Marketing specialist in charge of the execution and growth strategy of Taptap send US&UK-Kenya market, leading to a 400% increase in sales and revenue
- Management of a $3 million point of sale responsible for new user acquisition and growth of retail revenue.
- Initiate, negotiate and build partnerships with both private and public community associations and organizations.
- Hiring, training and recruitment of marketing specialists including Influencers, brand ambassadors and key community leaders leading a team of 25+ people.
- Lead key retail initiatives including acquisition and signage of POS materials, merchandise and multi-channel campaigns.
- Monitor and analyze data to gain insights on business performance KPIs for decision making.
- Building of trust-based relationships with diaspora communities through in-person and online communication.
- Represent company at trade association meetings to promote products.
- Resolve customer complaints regarding sales and service.
- Monitor costs, competition and supply and demand to establish and adjust selling prices.
Digital Marketing Associate
Mednition, Inc
Redwood City, CA
01.2022 - 04.2022
- Conducted research around Emergency Department improvements, Emergency Severity Index, Sepsis, Triage and Nursing retention strategies for SEO optimization.
- Conducted a complete marketing campaign to drive Mednition's Emergency Room software technology awareness through Social media for increase in campaign website traffic.
- Created and administered usability tests and generation of website wireframe recommendations based on insight about visitor behaviors and perceptions and audited client's social media strategy, recommending specific targeted Facebook audiences for event promotion, and outreach targets for season calendar promotion.
- Conducted a complete influencer marketing campaign to drive awareness through social media resulting in 49% increase in campaign website traffic.
Operations Coordinator
Jowad Agencies
Grand Rapids, MI
03.2019 - 12.2021
- Managed stock and inventory that was required for the camp which rans annually.
- Oversaw posting and reconciliation of ledgers and accounts.
- Negotiated with vendors and service providers to maximize cost savings.
- Established yearly financial objectives in alignment with company's plan for growth and expansion.
- Evaluated data pertaining to costs to plan budgets.
- Established and maintained relationships with individual and business customers and provided assistance with problems these customers may encounter.
- Oversaw flow of cash and financial instruments.
Planning Administrator
Raise your Game National Leadership Summit
01.2017 - Current
- Coordinate over 200 high schools, with over 5000 students during this leaders and prefect summit where I head registration for both students and teachers
- In charge of day to day activities such planning and organizing to ensure all activities go according to the program.
- Perform analysis and develop models to monitor expenditures and set registration fees.
- Direct administrative details, such as financial operations, dissemination of promotional materials, and responses to inquiries.
Operations Coordinator
Jowad Agencies
Grand Rapids, MI
03.2019 - 12.2021
- Managed stock and inventory that was required for the camp which rans annually.
- Oversaw posting and reconciliation of ledgers and accounts.
- Negotiated with vendors and service providers to maximize cost savings.
- Established yearly financial objectives in alignment with company's plan for growth and expansion.
- Evaluated data pertaining to costs to plan budgets.
- Established and maintained relationships with individual and business customers and provided assistance with problems these customers may encounter.
- Oversaw flow of cash and financial instruments.
Education
BBA - E-Commerce & Digital Marketing
Western Michigan University
MichiganAssociate of Applied Science - Business Management.
Strathmore University
Skills
- Core Competencies & Leadership : experienced in business development, user growth in tech,strategy implementation in development,partnerships and visionary leadership with proven experience in accelerating transformation and leveraging stakeholder collaboration for quality service delivery with experience in Fintech and startups
- Web Analytics : Goal setup and UTM parameters, Google Search Console, Google Analytics certified
- Research and Data Analysis : Quantitative and qualitative analysis, SPSS
- Data Visualization : Rapid miner data analysis, Power BI data Visualization, Google Data Studio
- Customer Service: 5 years of proven experience dealing with clients from diverse backgrounds
- Website Performance : Usability testing, wireframing with conversion focus, web hosting, WordPress, HTML,Google Manager,Facebook Pixel
- SEO: keyword research, on- and off-page SEO recommendations, some technical SEO, YouTube SEO, SEMrush
- Social Media : social media audits and strategy, influencer marketing, Instagram marketing, Hootsuite, Facebook Ad manager
- Ability to work in a team: Key team leader/ player with high EQ to incorporate diverse personalities
- Adaptability: able to quickly fit in new and highly paced environments and work collaboratively with experience in Fintech and startups
- Event planning & community engagement: 5 years of experience in planning conferences and camps with over 1000 in attendance
Languages
English
Native or Bilingual
Swahili
Native or Bilingual
Kikuyu
Native or Bilingual
Timeline
Growth Manager
Taptap Send Remittance
03.2022 - Current
Digital Marketing Associate
Mednition, Inc
01.2022 - 04.2022
Operations Coordinator
Jowad Agencies
03.2019 - 12.2021
Operations Coordinator
Jowad Agencies
03.2019 - 12.2021
Planning Administrator
Raise your Game National Leadership Summit
01.2017 - Current
BBA - E-Commerce & Digital Marketing
Western Michigan University
Associate of Applied Science - Business Management.
Strathmore University
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