Summary
Overview
Work History
Education
Skills
Timeline
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Lucy Quaggin

Linkedin.com/in/lucy-quaggin

Summary

Passionate, highly motivated and committed media professional with global experience in digital, television, and radio. Over eight years in the industry working as an editor and journalist with companies such as the South China Morning Post, ABC News and HuffPost. Specializes in digital journalism and audience growth.

Overview

8
8
years of professional experience

Work History

SENIOR PRODUCTION EDITOR

South China Morning Post
08.2021 - Current
  • Manage editorial content flow and curate SCMP's homepages across four key markets
  • Make informed content and news decisions, using analytics and data
  • Contribute to goal of 23m monthly unique users
  • Part of SCMP's Lunar newsletter that won Best Newsletter category in Asia at WAN-IFRA awards
  • Headline rewriting, won SCMP's Digital Headline of the Month category twice
  • Optimize articles with editing and SEO
  • Write and pitch ideas for newsletters, send news alerts
  • Host morning news conference across all departments
  • Social media including Meta, X, Instagram and TikTok
  • Deal with large breaking news situations such as Xi-Biden at Apec
  • Moderated a SCMP women's conference
  • Produced multiple news videos on secondment
  • Promoted to senior in October 2023

FRONT PAGE EDITOR/JOURNALIST

7NEWS.com.au
08.2019 - 06.2021
  • Responsible for daily goal of 1m unique users when in front page editor role
  • Assigned stories, accepted or rejected pitches, made informed decisions on coverage
  • Rewrote headlines for SEO and social
  • Ran 7NEWS Australia Facebook page, posted to 2m + audience
  • Original content and features, thousands of article views daily
  • Curated stories from 7NEWS bulletins and enhanced wire copy

VIDEO PRODUCER/JOURNALIST

Global Radio
05.2018 - 06.2019
  • Established video strategies for ten brands including LBC, Heart, Capital FM
  • Created daily pitch list, often juggled 40 to 50 video requests at once
  • Acted in Group Video and Picture Editor role

FREELANCE WRITER

Various Publications
07.2017 - 06.2019
  • Multiple travel articles published in VIVA Lifestyle and Travel, tmrw magazine and About Time
  • Social media training for Vancouver based production company A Night Between Lives
  • Correspondence writing for Department of Health in London

FREELANCE PRODUCER

ABC News 24
10.2016 - 03.2017
  • Live strapping, script writing, social media and breaking news
  • Produced packages that went live on Australia's national broadcaster

FREELANCE DIGITAL JOURNALIST/EDITOR

HuffPost
07.2016 - 03.2017
  • Produced news articles across diverse range of topics
  • Managed homepages, chose splashes, edited content, social media
  • Used analytics platforms Chartbeat, Parse.ly

PRODUCER

Sky News
08.2015 - 10.2016
  • Sourced content, planned programming on Sky News Election Channel
  • Liaised with politicians, key guests and set them up for live crosses
  • Used Q-Cut to edit footage, wrote straps, weekly politics newsletter

Education

Bachelor of Arts - Journalism and Public Relations

Curtin University

Skills

  • Writing
  • Editing
  • Breaking news
  • Social media
  • Chartbeat
  • Parsely
  • SEO
  • Content curation
  • CMS
  • Newsletters
  • Alerts

Timeline

SENIOR PRODUCTION EDITOR

South China Morning Post
08.2021 - Current

FRONT PAGE EDITOR/JOURNALIST

7NEWS.com.au
08.2019 - 06.2021

VIDEO PRODUCER/JOURNALIST

Global Radio
05.2018 - 06.2019

FREELANCE WRITER

Various Publications
07.2017 - 06.2019

FREELANCE PRODUCER

ABC News 24
10.2016 - 03.2017

FREELANCE DIGITAL JOURNALIST/EDITOR

HuffPost
07.2016 - 03.2017

PRODUCER

Sky News
08.2015 - 10.2016

Bachelor of Arts - Journalism and Public Relations

Curtin University

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