Lucy Richardson
St Louis,MO
Summary
Dynamic account and community manager with proven success in executing campaigns that enhance brand loyalty and visibility. Demonstrated ability to coordinate large-scale events and negotiate vendor contracts, fostering strong client partnerships across various industries, including fashion and nonprofit.
Overview
4
4
years of professional experience
Work History
Account Management & Community Manager
Moosylvania
St. Louis, USA
2026.06 - Current
- Managed community engagement across multiple brands, driving visibility and interaction to foster brand loyalty.
- Guided integrated campaigns from strategy to execution, developing creative briefs, timelines, budgets, and workflows.
- Executed $50,000 experiential activation for Stratusphere Gin, coordinating vendor sourcing and onsite logistics for 150+ attendees to ensure successful event delivery.
- Oversaw day-to-day operations for five national consumer brands, facilitating client briefs and status meetings to align project goals.
- Negotiated vendor contracts while aligning budgets and timelines with client objectives throughout campaigns.
- Identified and evaluated influencer partnerships based on audience demographics and engagement metrics.
- Conducted competitive audits and consumer research to derive strategic recommendations for brand positioning.
PR Account Manager
AdZou
Columbia, USA
2025.08 - 2026.05
- Directed client communications and public relations strategy for Fox Sports' FIFA World Cup 2026 Kansas City campaign.
- Developed Better Rivals campaign strategy, successfully positioning it ahead of competitors from University of Missouri and Florida State University.
- Served as primary liaison between clients and internal teams, ensuring effective collaboration and alignment on project goals.
Fashion Marketing Intern
House of Tammam
London, United Kingdom
2025.05 - 2025.07
- Executed marketing communications and event logistics for sustainable couture fashion house during international internship in London.
- Liaised with designers, PR partners, social media managers, interns, and models to strengthen brand communications.
- Assisted in promotional initiatives that bolstered brand awareness and community engagement.
- Analyzed competitor activities, delivering strategic insights to inform marketing team decisions.
- Supported live streaming sessions of runway shows and other events to maximize audience reach.
Marketing Intern
Hearth & Soul
St. Louis, USA
2022.11 - 2024.01
- Coordinated marketing initiatives, social media campaigns, community partnerships, market research, merchandising, and in-store events to promote products and strengthen customer engagement.
Education
Bachelor of Journalism - Strategic Communication, Textile & Apparel Management
University of Missouri
Columbia, MO2026-05
Skills
- Campaign management
- Event strategy development
- Community engagement strategies
- Influencer marketing
- Brand strategy
- Proficient in Google and Microsoft
- Client relations
Leadership Experience
Apparel Chair & Bid Day Chair, Chi Omega, 01/01/24, 08/31/26, Managed budgets, vendor partnerships, and event logistics for chapter programs serving 300+ attendees., Planned and executed Bid Day activities to support member engagement and recruitment.
Timeline
Account Management & Community Manager
Moosylvania
2026.06 - Current
PR Account Manager
AdZou
2025.08 - 2026.05
Fashion Marketing Intern
House of Tammam
2025.05 - 2025.07
Marketing Intern
Hearth & Soul
2022.11 - 2024.01
Bachelor of Journalism - Strategic Communication, Textile & Apparel Management
University of Missouri