Lucy Tekneyan - Gezalian
Los Angeles,CA
Summary
With over six years of experience, I excel at connecting brands with their customers and building loyalty programs that foster long-term relationships. I focus on enhancing feedback, boosting brand credibility, and identifying upselling opportunities. My expertise includes planning webinars, managing digital marketing campaigns, and optimizing content for SEO.
Proficient in digital advertising, social media management, and email marketing, I thrive on building strong customer relationships and driving growth. Skilled in HubSpot, Google Ads, and WordPress, I’m always eager to leverage my knowledge to create impactful marketing strategies. Let's work together to make your brand shine.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Marketing Manager
ChiroLounge LA
08.2023 - Current
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created company brand messaging, collateral materials, customer events, and promotional strategies
- Managed social media accounts for optimal audience engagement and increased online presence.
- Developed and implemented marketing strategies to use for launches and promotions.
- Developed an user-friendly interface for optimal user experience with responsive web design techniques.
- Evaluated competitor marketing activities to identify opportunities for differentiation and growth in market share.
- Increased customer retention through personalized email marketing campaigns based on analysis of customer purchasing patterns.
- Streamlined the review process by utilizing advanced analytics tools and software platforms.
Customer Marketing Manager
Intellect
04.2022 - 05.2023
- Implemented strategies to enhance customer feedback and satisfaction in collaboration with the customer success team, resulting in improved customer retention and loyalty.
- Collected and leveraged customer reviews to enhance the company's profile position on multiple software referral sites, boosting brand credibility and attracting new leads.
- Identified and created unique upselling opportunities within the existing customer base, resulting in increased revenue and customer lifetime value.
- Planned and executed webinars targeting customers, partners, and new leads, generating engagement, educating participants, and driving conversions.
- Managed website content and contributed creation of new pages, ensuring a compelling online presence and seamless user experience.
- Coordinated, managed, and executed customer-only annual events, both virtually and online, fostering stronger customer relationships, facilitating knowledge sharing, and creating upselling opportunities.
- Collected 10+ positive customer reviews every quarter and utilized them to increase company positioning on software referral sites.
- Enhanced brand awareness by coordinating promotional events and collaborating with influencers.
Digital Marketing Manager
Intellect
05.2020 - 05.2023
- Managed digital marketing initiatives, including Intellect's website, HubSpot Marketing Hub, webinars, virtual conferences, social media platforms (LinkedIn, Facebook, Twitter, YouTube), influencer marketing programs, and social advertising campaigns.
- Implemented Account Based Marketing (ABM) strategies to drive outbound marketing efforts, resulting in increased lead generation and conversions.
- Executed targeted email marketing campaigns for both prospects and existing customers, leading to improved engagement and customer retention.
- Created compelling digital assets, including brochures, case studies, and PowerPoints, driving brand consistency and customer engagement.
- Managed referral sites, such as Capterra, Software Advice, and G2 Crowd, enhancing Intellect's online presence and reputation.
- Played a key role in company announcements, product launches, and product releases.
- Developed and optimized content for the company blog, ensuring relevance, SEO optimization, and increased website traffic.
Marketing Specialist
Intellect
01.2018 - 05.2020
- Led website management efforts using HubSpot, overseeing content updates and design enhancements.
- Implemented successful paid media campaigns, including Google Paid Search, display ads, and social media advertising on platforms such as Facebook and LinkedIn.
- Executed targeted content download promotion ads, resulting in increased lead generation and conversions.
- Managed social media channels (FB, IG, Twitter, LinkedIn, and YouTube), created a social calendar, designed branded graphics, and implementing social advertising campaigns.
- Developed and implemented an effective Account Based Marketing (ABM) strategy, resulting in improved customer targeting and engagement.
- Conducted comprehensive reporting and analysis to measure campaign performance and identify optimization opportunities.
Marketing Consultant
Nairi Banquet Hall
07.2017 - 12.2017
- Updated website and social media content regularly, enhancing online presence and customer engagement.
- Implemented high-impact marketing strategies to target new business opportunities and increase brand awareness.
- Managed public image through social media platforms, ensuring positive brand perception.
- Provided SEO management and consulting services to improve search engine visibility.
Marketing Consultant
AC&CS, Advanced Cognitive And Clinical Solutions
07.2017 - 12.2017
- Managed social media accounts, promoting events, new blog posts, therapy methods, and creating brand awareness.
- Created and updated website blogs, optimizing content for SEO and trending topics.
- Exhibited at events to maximize brand exposure, organized conference details, and created promotional materials.
- Assisted with online and television advertisements.
Marketing Coordinator
Global Auto Transportation
10.2016 - 06.2017
- Implemented high-impact marketing strategies to target new business opportunities and increase brand visibility.
- Maintained and updated multiple national webpages, facilitating customer interaction.
- Contributed to relevant blogs and news articles, driving brand awareness
Community Outreach Coordinator Intern
MA Media Group
09.2016 - 12.2016
- Social Media Strategy Development: Innovatively create and implement comprehensive strategies to establish and manage the company's social media presence on networking sites.
- Campaign Analysis and Reporting: Monitor and evaluate the impact of social media campaigns on company success, analyzing their effects on key metrics, and providing detailed reports to inform decision-making.
- Brand Awareness Promotion: Take the lead in driving initiatives to enhance brand visibility, attracting and engaging a new audience through targeted social media efforts.
- Online Community Building: Build and foster an online community that benefits the company by bringing together like-minded individuals, encouraging engagement, and fostering brand loyalty.
- Content Creation and Curation: Develop compelling and captivating social media content to showcase the company's offerings, reinforce brand messaging, and engage the target audience effectively.
- Trend Monitoring and Adaptation: Stay abreast of social media trends, emerging platforms, and best practices, integrating new approaches and strategies to optimize campaign performance.
- Influencer Engagement: Collaborate with relevant influencers and industry thought leaders to expand reach, build credibility, and amplify brand messaging.
- Social Listening and Customer Engagement: Monitor online conversations, respond to customer inquiries, address concerns, and foster positive relationships to strengthen customer satisfaction and loyalty.
- Analytics and Insights: Utilize social media analytics tools to track and analyze key performance metrics, extract actionable insights, and refine strategies for continuous improvement.
- Cross-Functional Collaboration: Collaborate with cross-functional teams such as marketing, PR, and customer success to align social media efforts with overall marketing goals and company objectives.
Education
Master of Business Administration - MBA -
Woodbury University
Burbank, CA2018
Bachelor of Business Administration (BBA) - Marketing
Woodbury University
Burbank2016
High School Diploma -
TCA Arshag Dickranian
Los Angeles, CA2013
Skills
- Digital Advertising
- Customer Advocacy
- CRM Management
- Social Media Marketing
- Campaign Management
- Loyalty program management
- Email Marketing
- HubSpot Certified (Marketing and Sales)
Certification
- Hubspot Sales and Marketing Certifications
- Marketing Honors Scholarship Recipient
Languages
Armenian
Native or Bilingual
English
Native or Bilingual
Timeline
Marketing Manager
ChiroLounge LA
08.2023 - Current
Customer Marketing Manager
Intellect
04.2022 - 05.2023
Digital Marketing Manager
Intellect
05.2020 - 05.2023
Marketing Specialist
Intellect
01.2018 - 05.2020
Marketing Consultant
Nairi Banquet Hall
07.2017 - 12.2017
Marketing Consultant
AC&CS, Advanced Cognitive And Clinical Solutions
07.2017 - 12.2017
Marketing Coordinator
Global Auto Transportation
10.2016 - 06.2017
Community Outreach Coordinator Intern
MA Media Group
09.2016 - 12.2016
Master of Business Administration - MBA -
Woodbury University
Bachelor of Business Administration (BBA) - Marketing
Woodbury University
High School Diploma -
TCA Arshag Dickranian