Luigy Rivas
Queens,NY
Summary
Possesses background in graphic design, digital marketing, & education. Executed strategies that drove website traffic from digital ads to client websites. Excellent communicator and team player. Detail-oriented with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
5
5
years of professional experience
Work History
Springboard UX/UI Designer
Springboard
11.2022 - Current
- Used wireframes, mock-ups, and prototypes to establish user interface design and architecture.
- Conducted live user testing of components and functionality to evaluate the effectiveness of designs and enhancements.
- Used wireframes, mock-ups, and prototypes to establish user interface design and architecture.
- Converted abstract ideas and requirements into user personas and storyboards.
Digital Activation Associate
OMD, Omnicom Media Group
10.2020 - 07.2022
- Managed & launched programmatic campaigns for Mercedes utilizing a full-funnel approach
across Display, Youtube, CTV, & Audio in order to promote their latest content & products - Optimizes & allocates $1 million worth of media budget throughout the campaigns to ensure they’ve achieved the desired KPI performances on a quarterly basis
- Communicate with partners on a daily basis to inform them of each campaign’s performance, plan out the next course of action, & troubleshoot any issues that may arise
- Assisted with the launch of several programmatic campaigns for multiple teams that had tight deadlines within the agency
Digital Marketing Captain
COOP
08.2020 - 12.2020
- Guided each apprentice’s individual career path through workshops on digital platforms and obtaining required digital certifications
- Taught different verticals of digital marketing, such as Paid Search, Paid Social, and Programmatic, along with development skills, such as interpersonal communication, resume building, and conflict resolution
- Assisted each apprentice with interviewing & networking by working on their interpersonal skills
- Organized internal cohort events and addressed opportunities for students for professional and individual development
Social Media Intern
MILLIE
09.2019 - 10.2020
- Designed feature digital posts of LatinX celebrities & supporting sponsors active in the events in order for them to share it on their channels
- Coordinated remotely with colleagues to ensure celebrity deliverables before 7-day turnover
- Edited multiple photos using Photoshop to build awareness for the event to be shared with the group’s 22K Instagram followers
- Created multiple decks on InDesign to be used in informing clients of media plan strategy
Digital Strategist Intern
CUNY ASAP
12.2018 - 10.2020
- Leads the Student Feature Project which focuses on the achievements of the students in the program every semester
- Generates a 40% increase in views and likes from the Student Feature Project for Instagram account each semester
- Designs illustrative digital materials for their Facebook & Instagram accounts to bring awareness to their brand
Education
Bachelor of Arts - Electronic Multimedia & Design
CUNY The City College of New York
New York, NY06.2019
Associate of Science - Digital Design Bayside
CUNY Queensborough Community College
06.2017
Skills
- Branding
- Adobe Creative Suite
- Figma
- TradeDesk
- DV360
- Mockups and Prototypes
- Usability Testing
- Project Goals and Milestones
Timeline
Springboard UX/UI Designer
Springboard
11.2022 - Current
Digital Activation Associate
OMD, Omnicom Media Group
10.2020 - 07.2022
Digital Marketing Captain
COOP
08.2020 - 12.2020
Social Media Intern
MILLIE
09.2019 - 10.2020
Digital Strategist Intern
CUNY ASAP
12.2018 - 10.2020
Bachelor of Arts - Electronic Multimedia & Design
CUNY The City College of New York
Associate of Science - Digital Design Bayside
CUNY Queensborough Community College
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