Summary
Overview
Work History
Education
Skills
Languages
Interests
Work Availability
Timeline

Luis Diaz

Las Vegas,NV

Summary

Accomplished leader with a proven track record at Peak Attractions, adept in staff training and development, and brand representation. Excelled in team leadership and motivation, enhancing customer and employee loyalty through strategic operational improvements. Skilled in maintaining high safety and performance standards, demonstrating both hard and soft skills essential for high-stakes environments. Experienced outdoorsman with extensive knowledge of outdoor products.

Overview

23
23
years of professional experience

Work History

Selling Supervisor

The North Face
10.2023 - Current
  • Mentored sales team in applying effective sales techniques and delivering top-notch customer service while utilizing COMPASS selling strategy in one of the busiest stores companywide.
  • Technical product expert who trained current and new employees on all aspects, technical and non, of products sold by the brand both in-store and online.
  • Effectively coached associates to reach their sales goal while maintaining a happy and pleasant work environment.
  • Adapted to business need to create a sense of community within the store.
  • Promoted exceptional customer service by engaging clients on sales floor.

Retail Sales Lead

REI Coop
05.2021 - 08.2023
  • Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products.
  • Helped staff accomplish sales goals through effective supervision, training and motivational strategies.
  • Demonstrated customer-first mentality based on sound customer relations principles and core company values.
  • Executed floor sets while adhering to visual standards
  • In charge of the "Local Buying Program" bringing locally relevant products from small local businesses and highlighting local artists.

Retail Sales Associate

REI Coop
06.2020 - 05.2021
  • Greeted customers and helped with product questions, selections, and purchases.
  • Enhanced sales with suggestions of related products and services based on purchases and stated needs.
  • Went above and beyond in customer service while promoting the co-op.
  • Developed strong rapport with customers and created positive impression of business.

General Manager

Peak Attractions
09.2008 - 02.2020
  • Implemented operational strategies and effectively built customer and employee loyalty.
  • In charge of Xtreme Zone area which included a bungee trampoline and a rock limbing wall as well as Pikes Pass miniature golf course.
  • Day-to-day operations, scheduling, budgeting, training and maintenance of all equipment and gear.
  • First contact between property and Peak Attractions.
  • Overlook of all safety standards perfomed by the ride department at the Adventuredome and corroborate that it was up to Peak Attractions standards.

General Manager of Operations

Riptide Arcade & Frequent Flyers Trampoline
12.2007 - 09.2008
  • Co-managed and operated a high-volume arcade and bungee trampoline attraction.
  • Made sure that attraction was always in tip-top shape and in accordance to California State ride regulations.
  • Performs 100% of the maintenance on the trampoline and was able to operate a safe ride while there.

Operations Manager

Peak Attractions
01.2006 - 12.2007
  • Identified and resolved unauthorized, unsafe, or ineffective practices.
  • Assisted the GM in every aspect of operation; scheduling, budgeting, training and maintenance
  • Maintained a safe operation that was able to achieve best performance during tenure.
  • Expanded overlook to include mini golf course as well as some vending.

General Manager

Peak Attractions
10.2001 - 01.2006
  • Implemented operational strategies and effectively built customer and employee loyalty.
  • Managed budget implementations, employee evaluations, and contract details.
  • Formulated policies and procedures to streamline operations.

Education

Bachelor of Science - Biology

University of Puerto Rico - Humacao, Humacao, PR
05.2000

Skills

  • Staff Training and Development
  • Brand representation
  • Team Leadership and Motivation

Languages

Spanish
Native or Bilingual

Interests

Interested in the protection and conservation of outdoor areas both local and not and would like to align myself with a company that same values Extensive volunteering experience with agencies that work to protect and develop outdoor areas

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Selling Supervisor - The North Face
10.2023 - Current
Retail Sales Lead - REI Coop
05.2021 - 08.2023
Retail Sales Associate - REI Coop
06.2020 - 05.2021
General Manager - Peak Attractions
09.2008 - 02.2020
General Manager of Operations - Riptide Arcade & Frequent Flyers Trampoline
12.2007 - 09.2008
Operations Manager - Peak Attractions
01.2006 - 12.2007
General Manager - Peak Attractions
10.2001 - 01.2006
University of Puerto Rico - Humacao - Bachelor of Science, Biology
Luis Diaz