Luis Domínguez

• POLARIS

- Wrote spots that were selected to air during Super Bowl LV—on CBS in the SW, and on ESPN Deportes nationwide

- Produced campaign that differentiated 4WheelParts from its competitors

- Fostered a collaborative team culture by coaching and mentoring copywriters

• PEPSI

- Created high-impact video that became the North Star on how to speak to black consumers

• JEEP

- Headlined agency presentation with unique Super Bowl ad idea and folk jingle

• NEW BUSINESS WINS: Polaris ORV and 24-Hour Fitness

• KENWORTH & TRP TRUCK PARTS

- Won four Direct Marketing Tempo Awards: 1st places in print collaterals and flyers, and 2nd places in Customer Retention and The Future Forward Award

- Crafted emails that achieved 41% growth in redemptions and surpassed the industry's unique open rate standard

• STATE FARM

- Produced J.D. Power Award video that ran at agents' offices nationwide

• VALSPAR

- Proposed idea that was selected internally among 100 other ones

• NEW BUSINESS WINS: Sears, Cottonelle, NextEra, and BMO Financial
  

• MCDONALD'S

- Wrote and sold TV/Radio scripts to McDonald's owners, every week

• TIME WARNER CABLE

- Wrote Facebook promos that contributed to a 238% fan increase

- Created newsletter that reached 500K subscribers

• TARGET

- Increased client investment by writing a radio campaign that was extended for six months—the campaign won 1st place at ANA Multicultural Excellence Awards and was featured in AdAge

• NEW BUSINESS WIN: Johnnie Walker (Hispanic Market)

• Led DDB Costa Rica to winning Gold in Cannes by transcreating their awards' submission case study
• Directed exchange of best practices across 50+ offices
• Optimized team structures and fees for multinational accounts
• Coached and mentored FedEx telemarketing team in Puerto Rico, and DDB interns in Miami
• Headed the hub's creative initiatives and crafted decks for DDB Latina's President