Summary
Overview
Work History
Skills
Certification
Languages
Timeline
Generic

Luis Fernando Herrera

Houston,TX

Summary

SEO Specialist with 3+ years’ experience in site audits, on-page and technical optimizations, and SEO support across industries. Skilled in crawlability, indexing, structured data, and speed improvements using Screaming Frog, GSC, SEMrush, and GA4. Experienced with WordPress, Magento, and HubSpot CMS. Strong collaborator with developers and strategists to integrate SEO best practices in site builds and migrations, driving measurable organic growth.

Overview

3
3
years of professional experience
1
1
Certification

Work History

SEO Onboarding Coordinator

Outerbox
09.2024 - Current
  • Conduct comprehensive technical SEO audits to identify issues with crawlability, indexing, metadata, canonicalization, and structured data; analyze competitors and market trends to inform strategy.
  • Create onboarding documentation, SOPs, and tutorials to educate clients and internal teams on SEO best practices, improving consistency and launch efficiency.
  • Collaborate with SEO strategists, developers, designers, and content teams to implement technical SEO fixes and support site launches, serving as a key liaison to ensure timelines and standards are met.
  • Set up and verify SEO tracking tools (Google Analytics, Search Console, CMS platforms) to monitor performance, resolve data issues, and ensure accurate post-launch reporting.
  • Provide technical support through on-page optimizations, ad hoc troubleshooting, and coordination with cross-functional teams to maintain search visibility and site health.

SEO Coordinator

TopSpot
05.2022 - 09.2024
  • Conducted SEO research, including keyword analysis, competitive audits, page speed reviews, and indexation reports to guide strategic optimization.
  • Performed in-depth technical SEO audits to resolve crawlability, canonicalization, and performance issues; maintained custom XML sitemaps and robots.txt files.
  • Implemented metadata, schema, and content updates across multiple CMS platforms (WordPress, Magento, MODX, HubSpot, Drupal) using HTML and platform-specific tools.
  • Aided in training new SEO team members, creating documentation and facilitating hands-on sessions for process alignment.
  • Acted as an internal technical SEO resource, advising cross-functional teams on best practices and troubleshooting issues across web projects.
  • Collaborated with developers, designers, and content strategists to implement SEO-driven content that improved keyword rankings and organic visibility.
  • Created optimized content (blogs, articles, landing pages) using search intent analysis, keyword targeting, and on-page SEO best practices—resulting in measurable traffic growth.

Skills

  • Technical SEO Audits & Site Launch QA
  • Schema Markup & Canonical Tag Implementation
  • Google Search Console (GSC) & GA4
  • Screaming Frog, SEMrush
  • Cross-functional Collaboration (Developers, Designers, Content Teams)
  • Onboarding Documentation & SEO SOP Development
  • SEO Tool Configuration & Performance Monitoring
  • CMS Platforms: WordPress, Shopify, Magento, MODX, and more

Certification

Google Analytics 4

ClickUp Novice Certification

Languages

English
Native or Bilingual
Spanish
Native or Bilingual

Timeline

SEO Onboarding Coordinator

Outerbox
09.2024 - Current

SEO Coordinator

TopSpot
05.2022 - 09.2024

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Luis Fernando Herrera