Summary
Overview
Work History
Education
Skills
Certification
Timeline
Languages
Generic

Luis Fernando Herrera

Houston,Texas

Summary

SEO Specialist with 3+ years of experience leading technical and on-page SEO for a suite of clients each month. Proficient in technical audits, keyword research, and metadata optimization using Screaming Frog, GSC, SEMrush, and GA4. Experienced with WordPress, Magento, and HubSpot CMS. Collaborative team player known for driving measurable organic growth through cross-functional execution.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Search Engine Optimization Specialist

Outerbox
09.2024 - Current
  • Supported SEO onboarding for over 20 clients each month by conducting technical audits, keyword research, and metadata optimization to build strong campaign foundations.
  • Conducted in-depth technical SEO audits to resolve crawlability, indexing, canonicalization, and structured data issues, resulting in improved site performance.
  • Created onboarding materials including SOPs, training guides, and documentation to streamline internal workflows and educate clients on SEO fundamentals.
  • Collaborated with strategists, developers, designers, content creators, and sales teams to implement SEO fixes and ensure smooth, search-friendly site launches.
  • Managed multiple client accounts by aligning SEO strategies with business goals, implementing tracking tools like GA4 and GSC, and driving measurable increases in organic traffic and keyword rankings.

SEO Strategies Coordinator

TopSpot
05.2022 - 09.2024
  • Conducted SEO research, including keyword analysis, competitive audits, page speed reviews, and indexation reports to guide strategic optimization.
  • Performed in-depth technical SEO audits to resolve crawlability, canonicalization, and performance issues; maintained custom XML sitemaps and robots.txt files.
  • Implemented metadata, schema, and content updates across multiple CMS platforms (WordPress, Magento, MODX, HubSpot, Drupal) using HTML and platform-specific tools.
  • Aided in training new SEO team members, creating documentation and facilitating hands-on sessions for process alignment.
  • Acted as an internal technical SEO resource, advising cross-functional teams on best practices and troubleshooting issues across web projects.
  • Collaborated with developers, designers, and content strategists to implement SEO-driven content that improved keyword rankings and organic visibility.
  • Created and implemented optimized content (blogs, articles, landing pages) using search intent analysis, keyword targeting, and on-page SEO best practices resulting in measurable traffic growth.

Education

Associate of Science - Computer Science

Lone Star College
Tomball, TX
05-2022

Skills

  • Technical SEO Audits & Site Launch QA
  • Schema Markup & Canonical Tag Implementation
  • Google Search Console (GSC) & GA4
  • Screaming Frog, SEMrush
  • Cross-functional Collaboration (Developers, Designers, Content Teams)
  • Onboarding Documentation & SEO SOP Development
  • SEO Tool Configuration & Performance Monitoring
  • CMS Platforms: WordPress, Shopify, Magento, MODX, and more

Certification

Google Analytics 4
ClickUp Novice Certification
Google Mobile Experience HubSpot SEO Certification
SEMRush Certification
Brightedge SEO Certification

Timeline

Search Engine Optimization Specialist

Outerbox
09.2024 - Current

SEO Strategies Coordinator

TopSpot
05.2022 - 09.2024

Associate of Science - Computer Science

Lone Star College

Languages

Similar Profiles

CREATE PROFILE