Summary
Overview
Work History
Education
Skills
Timeline
Generic

Luis Lazo

Yonkers

Summary

Bilingual customer service professional within the retail industry with experience in coaching and education. Well-rounded when it comes to sales. Specialties include assisting with managerial roles when management was absent, inventory, providing customers, youth, and peers with world-class service. Reputation for consistently delivering solid results through sales and relationship management. A dedicated team player embracing the challenges of a fast-paced environment and offers a commitment to detail and drive to exceed sales goals and deliver profitable results.

Overview

12
12
years of professional experience

Work History

Assistant Manager

HB Liquors
12.2016 - Current

Work alongside the Store Manager and serve as the acting manager in their absence. Directly supervise a team of 11 employees, including scheduling, training, and communicating operational updates. Core management responsibilities include cash handling, vendor coordination, inventory decisions, and product selection. Support the store’s community and digital presence through local outreach and social media initiatives.

The store generates $8–9 million annually, works with dozens of vendors, and serves 300+ customers daily, with significantly increased volume during holidays.

Key Achievements:

  • Increased average margin from 17% to 21% by conducting competitive price analysis, optimizing product pricing, and leveraging monthly vendor deals.
  • Increased foot traffic by ~15% through expanded social media activity, customer newsletter enrollment, and community involvement, including local charity events.
  • Strengthened community relationships to enhance brand visibility and customer loyalty.

I have worked at this store for 9 years, with 5 years as Assistant Manager, consistently driving operational improvements and pursuing positive change throughout the business.

Youth Soccer Coach

Super Soccer Stars
05.2015 - 07.2018

Set an example for the youth by providing them an outlet to play soccer. Independently anticipated and exceeded the expectations of parents; served as a role model to the youth. Created lesson plans to teach the youth about the game of soccer. Maintained a safe environment for the youth. Took appropriate steps to resolve customer's issues.

  • Was given the opportunity to serve as a mentor for the youth in a controlled environment to help them reach their full potential on and off the field.

Shift Leader

Dunkin' Donuts
01.2014 - 03.2015

Efficiently responds to customer food orders in a high-volume environment. Responsible for accurately explaining company products to customers and providing accurate orders in a timely fashion. Responsible for cross-selling and up-selling company products as it pertains to the customer. Maintained a clean and safe environment for all customers and peers.

  • Was given the opportunity to serve as acting manager whenever the existing management was absent
  • Managed inventory control, optimizing stock levels and reducing waste.
  • Trained and mentored team members, fostering a collaborative work environment.

Education

Associate of Arts - Associate's Degree in Liberal Arts And Sciences

Westchester Community College
Valhalla, NY
05-2015

Skills

  • Friendly, positive attitude
  • Teamwork and collaboration
  • Customer service
  • Problem-solving
  • Proficient in English & Spanish
  • Proficient in Excel and Google Sheets
  • Store management experience
  • Employee and customer engagement
  • Cash handling
  • Flexible and adaptable

Timeline

Assistant Manager

HB Liquors
12.2016 - Current

Youth Soccer Coach

Super Soccer Stars
05.2015 - 07.2018

Shift Leader

Dunkin' Donuts
01.2014 - 03.2015

Associate of Arts - Associate's Degree in Liberal Arts And Sciences

Westchester Community College