Summary
Overview
Work History
Education
Skills
Websites
Community Service
Certification
Languages
Timeline
Generic

Luis Sotomayor

New York

Summary

Dynamic and results-driven digital marketing professional with a passion for media, lifestyle, and culture. Skilled in programmatic activation, media planning, pre-sales, and client strategy, with a strong foundation in analytics, research, and project management. Known for a collaborative, full-circle approach to campaign execution and cross-functional teamwork. Bilingual communicator with a creative, detail-oriented, and dependable work ethic. Proven ability to adapt in fast-paced environments and drive data-informed strategies that deliver measurable brand impact.

Overview

14
14
years of professional experience
1
1
Certification

Work History

Account Strategy Manager

ZETA GLOBAL
01.2021 - Current
  • Company Overview: Strategic partner specializing in programmatic media planning, and strategic growth to enhance revenue and client retention. Oversee pre-sales setup, campaign execution, and performance monitoring, identifying optimization opportunities. Leverage data-driven insights to refine targeting, manage budgets, and maximize impact. Collaborate cross-functionally to position Zeta's solutions effectively, ensuring alignment with client goals, and industry best practices.
  • Provided thought leadership and product expertise, ensuring strategic alignment to drive growth in new and existing business opportunities while fostering strong relationships with internal teams and data partners to enhance collaboration and execution.
  • Collaborated with Account Executives to support the development of account growth plans and recommendations to meet the KPIs of clients.
  • Planned and executed programmatic media across Display, Video, CTV, Social, Native, DOOH, and Audio, ensuring seamless integration across all industries (e.g., B2B, B2C, CPG, Retail, Finance, Tech, Healthcare, etc.). Experienced in Zeta's DSP, TradeDesk, LiveRamp, and proficient in Salesforce, JIRA, Confluence, and Seismic.
  • Skilled in campaign planning and execution, with expertise in media planning, RFP development, pricing, and budget negotiation. Experienced in managing end-to-end processes, collaborating with pricing teams to determine budgets and rates, and ensuring data-driven reporting, measurement, and insights for successful outcomes.
  • Built and maintained strong client relationships by simplifying technical concepts into clear, actionable insights, fostering seamless collaboration, and strategic alignment. Proactively identified client needs, and developed tailored solutions to drive measurable results.
  • Excelled in project and time management, consistently delivering programs aligned with sales and business objectives. Highly organized and detail-oriented, with experience using project management tools to manage multiple accounts, deadlines, and deliverables. Strong communication skills, ensuring clear and effective correspondence across teams and clients.
  • Excelled in campaign planning and RFP support, crafting compelling and visually engaging PowerPoint decks, one-sheeters, case studies, and POVs. Leveraged creativity and strategic storytelling to develop impactful materials that effectively communicate insights, drive client engagement, and foster collaboration across internal teams.
  • Strong and persuasive communicator with excellent presentation skills, adept at delivering clear, compelling messages to clients, and stakeholders. Highly adaptable to emerging technologies, and continuously learning new tools and platforms to stay ahead in a rapidly evolving industry.
  • Managed the pre-sales and post-sale client services cycle, and was responsible for coordinating and managing campaign kick-off calls, campaign implementation, and reporting.

Sales Associate (Part Time)

R. SWIADER
01.2021 - 01.2022
  • Delivered outstanding customer service by actively engaging with customers, understanding their needs, and delivering tailored solutions that enhanced their shopping experience all while driving satisfaction, loyalty, and repeat business.
  • Consistently exceeded sales targets by strategically leveraging upselling and cross-selling techniques, maximizing revenue while enhancing customer shopping experience.
  • Maintained deep product expertise, providing tailored recommendations and solutions that empowered customers to make informed purchasing decisions.
  • Fostered a collaborative and high-performing team environment, contributing to a positive workplace culture and improved overall sales performance.
  • Demonstrated exceptional time and project management skills by effectively prioritizing tasks, managing multiple responsibilities, and meeting deadlines in a dynamic retail setting.
  • Curated and managed social media content, ensuring brand consistency while engaging audiences through compelling visuals and interactive posts to boost online presence and customer engagement.
  • Leveraged digital marketing tools such as Google Keyword Planner and SEMrush to conduct in-depth keyword research, optimize campaigns, and drive targeted engagement, increasing brand visibility and reach.

Operation Manager, Central Trading

PUBLICIS MEDIA
01.2020 - 01.2021
  • Company Overview: Delivered exceptional value to clients by leveraging global media agency expertise and expanding capabilities across investment, strategy, insights, and analytics. Optimized operations through data-driven decision-making and innovative technology, enhancing commerce, performance marketing, and content strategies for seamless execution and impactful results.
  • Reported to the VP of Client Services, managing IO administration, monthly billing, and resource allocation to optimize operational efficiency. Oversaw client-agency communications, ensuring seamless coordination and precise IO tracker input, data analysis, and CPE creation. Led the development of monthly PowerPoint presentations and diligently monitored deadlines to drive timely and successful project execution.
  • Oversaw complex IO/RIO processes across multiple markets, managing the CPE process in coordination with offshore teams. Maintained precision in Publicis Media insertion orders and conducted weekly PRISMA analyses to ensure accuracy and optimize campaign performance.
  • Identified and capitalized on growth opportunities by analyzing emerging platforms, brands, and channels, driving expansion and enhancing market reach.
  • Served as the primary Billing Liaison, overseeing monthly billing cycles and ensuring accurate margin management across multiple platforms.
  • Streamlined operations by collaborating with team leads on process improvement initiatives, enhancing efficiency and workflow. Played a pivotal role in creating campaign build documents in Jira to support seamless execution.
  • Managed client-agency communications, facilitating launch and creative swap notifications, developing client-facing monthly reports grounded in performance benchmarks, and maintaining structured meeting agendas to ensure seamless collaboration.
  • Led project management initiatives, proactively identifying and resolving quality, delivery, and communication challenges to drive smooth execution and elevate client satisfaction.
  • Delivered exceptional value to clients by leveraging global media agency expertise and expanding capabilities across investment, strategy, insights, and analytics. Optimized operations through data-driven decision-making and innovative technology, enhancing commerce, performance marketing, and content strategies for seamless execution and impactful results.

Agency Enablement Project Manager

PUBLICIS MEDIA
01.2020 - 12.2020
  • Served as a Project Manager, reporting to the Associate Director, with a focus on project scheduling, business development, and account planning. Led the end-to-end planning and execution of projects, developing detailed schedules and timelines while proactively tracking deliverables to ensure seamless execution and client satisfaction.
  • Led the precise input and management of campaign details across internal platforms, ensuring all tactical measures were effectively tracked and executed on time using Salesforce, JIRA, and CMS tools.
  • Provided daily operational support to the agency enablement team, facilitating seamless workflows and optimizing task coordination.
  • Collaborated closely with stakeholders to define account initiatives and objectives, ensuring technical feasibility and strategic alignment with project goals.
  • Analyzed and interpreted data to deliver actionable insights, offering continuous support and well-informed recommendations for client POVs and One-Sheeters.
  • Developed and optimized account plans to enhance the utilization of PMX platforms, delivering strategic guidance, training, and thought leadership to drive performance.
  • Maintained accountability across central and agency teams, ensuring deliverables were met while proactively escalating concerns to leadership to mitigate potential issues.

Administrator Assistant, Out of Home Coordinator

PUBLICIS MEDIA
01.2019 - 12.2020
  • Provided high-level administrative support to the SVP of Out of Home Media and three senior executives, managing travel bookings, expense reports, contract administration, and calendar scheduling with precision and efficiency. Played a pivotal role in developing sales presentations and delivering onsite support, ensuring seamless day-to-day operations and contributing to the success of Out of Home media initiatives.
  • Oversaw a broad scope of responsibilities, including inputting sales data, coordinating internal events, and developing impactful presentations that enhanced team efficiency and client engagement.
  • Played a key role in the Out of Home Media team, contributing to high-level presentation deck development while ensuring seamless execution of sales materials, proposals, and detailed recap notes/emails.
  • Proactively managed deadlines and asset deliveries, coordinating across multiple agencies and departments to ensure timely and accurate execution.
  • Actively participated in media briefings and weekly status meetings, capturing comprehensive notes and ensuring prompt distribution of meeting minutes to all stakeholders.
  • Expertly organized team events, managed meeting proposals, and oversaw logistics, while facilitating Out of Home Media events, calls, and key relationships to drive collaboration and efficiency.
  • Streamlined executive meeting coordination, ensuring optimal calendar alignment for large-scale meetings and critical discussions.
  • Built and nurtured strong relationships with executives and clients, playing a crucial role in supporting team objectives and driving success.

Sales Associate

RELATEDISG INTERNATIONAL REALTY
01.2016 - 01.2019
  • Reported to the broker, delivering expert guidance and exceptional customer service to both buyers and sellers throughout the contract execution process. Oversaw the development, planning, and seamless execution of transactions, ensuring client needs were met with customized solutions. Additionally, led marketing initiatives and leveraged Google Analytics to refine strategies, optimize performance, and drive enhanced client outcomes.
  • Managed and optimized a robust social media presence across Facebook, Instagram, and LinkedIn, leveraging Google Analytics, Meta Ads, and LinkedIn Ads to drive engagement, analyze performance metrics, and refine marketing strategies for maximum impact.
  • Developed and executed comprehensive social media marketing plans while overseeing community management to foster brand awareness, engagement, and audience growth.
  • Worked closely with a mortgage broker to assess clients' financial capabilities, guiding them through every stage of the transaction process from initial consultation to closing, ensuring a seamless and successful experience for buyers and sellers.
  • Delivered compelling listing presentations, interviewed prospective clients, and coordinated essential meetings with appraisers, inspectors, and financial institutions to facilitate smooth and efficient transactions.
  • Executed strategic property marketing campaigns, including targeted email outreach via Mailchimp, direct mail advertising, personalized door-to-door engagement, flyer distribution, and organizing high-impact open houses to maximize visibility and drive sales.
  • Utilized database marketing and consumer insights to craft data-driven strategies, preparing Comparative Market Analyses (CMAs) and detailed property comps to inform and guide client decision-making.
  • Demonstrated expertise in CRM database management, significantly increasing lead generation and qualifying potential buyers, renters, and sellers through targeted marketing efforts, contributing to sustained business growth.

Banquet Supervisor

HILTON FORT LAUDERDALE MARINA
01.2014 - 01.2016

Bartender

HILTON FORT LAUDERDALE MARINA
01.2011 - 01.2016

Education

Marketing Management -

Baruch College
New York, NY

Skills

  • Extensive knowledge in Microsoft Office
  • Proficiency in Salesforce, JIRA, Confluence, SharePoint, and Adobe Photoshop and InDesign
  • Skilled in managing communication and collaboration tools such as Outlook, Teams, Slack, and various social media platforms
  • Strategic partnerships and Customer relations
  • Proficient in multiple DSP platforms

Community Service

  • Board Member, Egalite, 01/01/19, 01/01/21
  • Board Member, Zeta Pride, 01/01/22, Present
  • Zeta Mundo, 01/01/23, Present
  • The Bowery Mission, 01/01/23, 01/01/24

Certification

Google Analytics (GA4), Google Meta Ads Manager, Meta Certification WordPress, Coursera LinkedIn Ads, LinkedIn Marketing Labs Certification

Languages

French
Elementary
Spanish
Native or Bilingual

Timeline

Account Strategy Manager

ZETA GLOBAL
01.2021 - Current

Sales Associate (Part Time)

R. SWIADER
01.2021 - 01.2022

Operation Manager, Central Trading

PUBLICIS MEDIA
01.2020 - 01.2021

Agency Enablement Project Manager

PUBLICIS MEDIA
01.2020 - 12.2020

Administrator Assistant, Out of Home Coordinator

PUBLICIS MEDIA
01.2019 - 12.2020

Sales Associate

RELATEDISG INTERNATIONAL REALTY
01.2016 - 01.2019

Banquet Supervisor

HILTON FORT LAUDERDALE MARINA
01.2014 - 01.2016

Bartender

HILTON FORT LAUDERDALE MARINA
01.2011 - 01.2016

Marketing Management -

Baruch College

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Luis Sotomayor