LUIS TERRAZAS
Santa Fe,New Mexico
Summary
Results-driven leader with 7+ years of experience across management, marketing, sales, AI, and hospitality. Proven ability to scale operations, drive revenue growth, and lead high-performing teams in both corporate and startup environments. Adept at developing data-backed strategies, executing marketing campaigns, and managing day-to-day operations with precision. Comfortable bridging the gap between technical innovation and business outcomes — especially where AI and customer experience intersect. Seeking a high-impact leadership role where I can create measurable results and long-term value.
Overview
14
14
years of professional experience
Work History
Generative AI Associate
Innodata
06.2024 - Current
- Contributed to the training and refinement of cutting-edge large language models (LLMs) for Fortune 500 enterprise applications.
- Applied advanced prompt engineering to evaluate and optimize AI-generated outputs, ensuring alignment with client goals and practical business use cases.
- Partnered closely with data scientists, engineers, and product teams to iterate on model performance and improve accuracy in NLP tasks across multiple industries.
- Acted as a key liaison between technical teams and non-technical stakeholders, translating complex AI capabilities into clear business value.
- Thrived in a fast-paced, evolving AI landscape — consistently adapting to new tools, workflows, and quality standards.
Operations & Marketing Manager
Stoned Ape Dispensary
11.2023 - 04.2024
- Oversaw all day-to-day operations across retail and delivery channels, ensuring smooth execution and high customer satisfaction.
- Drove business from launch to $250K+ in revenue within the first year through hands-on leadership and growth-focused execution.
- Built and executed all marketing campaigns, combining digital and grassroots tactics to attract and retain a loyal customer base.
- Managed inventory systems, vendor relations, and supply chain operations to ensure product availability and regulatory compliance.
- Led multi-location operations, hiring and training staff across Albuquerque and Santa Fe while maintaining consistent SOPs and brand standards.
- Developed scalable systems and operational processes to support rapid expansion and future franchising potential.
- Maintained full compliance with New Mexico state cannabis regulations, ensuring 100% operational integrity during audits and inspections.
Territory Sales Manager
United Rentals
08.2019 - 10.2023
- Drove territory revenue growth by doubling the active rental fleet and expanding service penetration across key accounts.
- Increased market share from 15% to 36% in under 12 months through strategic prospecting, upselling, and account development.
- Consistently exceeded monthly sales quotas while maintaining ESPs (Essential Sales Processes) above 95% — even across lower-tier C accounts.
- Cultivated strong client relationships that led to repeat business and long-term contracts with construction, industrial, and government sectors.
- Recognized with six United Rentals “UR Coins” for excellence in sales performance, leadership, and customer satisfaction.
- Collaborated with inside sales, service, and operations teams to deliver seamless customer experiences and maximize retention.
Corporate Sales Associate
United Rentals
01.2019 - 08.2019
- Selected to join United Rentals' elite Sales Development Program, receiving intensive sales training and performance coaching in a high-stakes environment.
- Made 40+ outbound sales calls daily to re-engage dormant, declining, and C/X-tier accounts, honing cold outreach and objection-handling skills.
- Managed on-site operations for a high-volume tool trailer deployment at Palo Verde Nuclear Generating Station — one of the world’s largest power plants.
- Delivered weekly sales presentations to peers and leadership, sharpening public speaking, persuasion, and solution-selling techniques.
- Ranked in the top 20 of the national sales program for activity, performance, and engagement.
- Developed foundational skills in pipeline development, customer relationship building, and high-volume prospecting — preparing for promotion to Territory Sales Manager.
Sales Associate
United Rentals
05.2018 - 12.2018
- Quickly adapted to the construction and equipment rental industry, learning product lines, software systems, and service processes from the ground up.
- Delivered personalized customer service by understanding client needs and recommending tailored equipment and rental solutions.
- Supported order processing, inventory management, and fulfillment coordination at the rental counter alongside senior inside sales reps.
- Participated in outbound sales blitzes and ride-alongs with Territory Managers to gain field experience and improve product knowledge.
- Built strong rapport with walk-in and call-in customers, helping drive repeat business and contributing to a high-performing branch team.
Restaurant Captain, Bartender and Supervisor
Las Campanas
09.2011 - 03.2018
- Progressively promoted from food runner to server, bartender, and eventually supervisor across multiple high-end dining outlets, including the Spa Café and Torreon (golf member lounge).
- Frequently entrusted to lead front-of-house operations, including opening/closing duties, team coordination, and service execution during peak hours.
- Supervised staff performance, ensured high service standards, and resolved customer issues to maintain a seamless dining experience.
- Built lasting relationships with members by learning their names, routines, and preferences — creating a personalized, five-star experience.
- Cross-trained in multiple roles to provide flexible support across the club’s venues, adapting to fast-paced and high-pressure environments.
- Awarded the Las Campanas Scholarship in recognition of outstanding service, leadership, and commitment to excellence.
Sales & Business Intern
Southwestern Advantage
06.2013 - 06.2013
- Completed intensive, bootcamp-style sales training before launching into full-time, commission-based door-to-door sales across an assigned territory.
- Sold educational books and college prep materials to families with children ages 5–18, engaging 30+ households daily with personalized pitches.
- Operated as an independent business owner — managing time, territory, inventory, finances, and customer follow-ups without supervision.
- Developed advanced skills in cold outreach, self-motivation, and objection handling in a high-rejection, high-discipline environment.
- Built resilience, entrepreneurial mindset, and the ability to thrive under pressure while adapting to new cities and unpredictable sales conditions.
Education
B.A. - Business Management
The University of New Mexico
Albuquerque, NM12-2017
Skills
- Team leadership & staff development
- Strategic marketing planning & execution
- B2B/B2C sales strategy & closing
- High-touch client relationship management
- Upscale hospitality & wine service expertise
- Time & priority management in fast-paced environments
- Cross-functional project coordination
- Collaborative team player with initiative
- Data-driven decision making
- Creative problem solving & process improvement
CORE COMPETENCES
- Strong communicator with a proven track record of delivering great customer experiences and building lasting client relationships
- Experienced in executing marketing campaigns, driving sales, and supporting smooth day-to-day operations in high-traffic environments
- Team player who takes initiative, stays detail-oriented, and always maintains high standards for asset protection and policy compliance
- Skilled in crafting clean, compelling presentations for sales pitches, client meetings, and project recaps
- Hands-on experience working with generative AI models — prompt engineering, content evaluation, and real-world use case testing
- Comfortable collaborating with technical teams and explaining AI concepts to non-technical stakeholders in a clear, useful way
- Passionate about the intersection of technology and business — especially where AI can drive smarter, faster outcomes
Languages
Spanish
English
Timeline
Generative AI Associate
Innodata
06.2024 - Current
Operations & Marketing Manager
Stoned Ape Dispensary
11.2023 - 04.2024
Territory Sales Manager
United Rentals
08.2019 - 10.2023
Corporate Sales Associate
United Rentals
01.2019 - 08.2019
Sales Associate
United Rentals
05.2018 - 12.2018
Sales & Business Intern
Southwestern Advantage
06.2013 - 06.2013
Restaurant Captain, Bartender and Supervisor
Las Campanas
09.2011 - 03.2018
B.A. - Business Management
The University of New Mexico
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