Marketing Assistant
Millennia Atlantic University
01.2022 - 08.2023
- Assisted with the production of printed and digital marketing materials such as brochures, flyers, and advertisements for the LATAM market.
- Created and edited copy for email marketing campaigns, social media posts, and website content in English and Spanish.
- Developed email marketing campaigns and designs that increased email open rate by 30%
- Managed email database of over 30,000 contacts and segmented lists per seasonal campaign.
- Analyzed social media and email campaign performance metrics and adjusted strategies to optimize results.
- Developed and pitched creative concepts for marketing campaigns, aligning with brand voice and strategy.
- Conducted keyword research and implemented SEO best practices to improve search engine rankings.
- Coordinated and supervised on-campus events such as conferences, open houses, conferences, info sessions, and student meetups.
- Coordinated with vendors to develop marketing materials.
- Provided administrative support to the Marketing Manager, and campus President.