Luis Valdovinos
Suffern,NY
Summary
Visual Merchandiser with extensive experience in crafting innovative merchandising strategies and displays that enhance brand visibility and drive sales growth. Proven track record of implementing effective visual solutions that resonate with target audiences and elevate product presentation. Committed to leveraging industry expertise to contribute to team success and achieve organizational goals.
Overview
12
12
years of professional experience
Work History
Lead Store Advisor
On
05.2025 - Current
- Brand Champion: Consistently embody and communicate our brand philosophy, values, and culture to both internal and external customers, ensuring every interaction reflects our commitment to excellence.
- Team Leadership: Supervise, mentor, and motivate a team of Store Advisors, instilling a customer-focused approach in all aspects of their work.
- Product and Brand Expertise: Maintain an in-depth knowledge of product technical specifications and stay current on global company initiatives, including sustainability efforts and Athlete stories. Actively contribute ideas for merchandising, store events, and community activities that enhance store visibility and customer engagement.
- Operational & Visual Excellence: Uphold visual merchandising standards in the store, creating a premium shopping experience through well-organized, visually appealing displays.
- Cross-Functional Collaboration: Work closely with store leadership to align on all store functions, driving overall business success through teamwork and collaboration.
PT Store Advisor
On
02.2025 - 05.2025
- Greet customers warmly and assist them in finding products that meet their needs.
- Respond to customer inquiries and resolve issues effectively, ensuring a positive shopping experience.
- Offer product knowledge and recommendations to enhance customer satisfaction.
- Maintain a solid understanding of the products and services offered in the store.
- Share relevant product information with customers to assist them in making informed purchasing decisions.
- Support daily operational tasks such as restocking shelves, updating displays, and managing product flow.
- Work closely with other team members to ensure a seamless customer experience.
- Support colleagues by sharing knowledge and assisting with tasks as needed.
- Provide constructive feedback to store leadership on customer preferences, product performance, and operational processes.
Store Selling Manager in Merchandising
Polo Ralph Lauren
11.2022 - 03.2025
- Follow and create high level brand presentations - launching new collections, and also developing a great partnership with corporate partners.
- Lead high-level walkthroughs alongside Store Manager, when hosting corporate and executive partners.
- Support the General Manager in analyzing business trends and strategic planning of business initiatives for your store location.
- Understand and educate your team on sales and profit performance tools and resources.
- Create a consistent customer experience aligned to RL brand expectations by supporting the store vision.
- Assist in the creation of the store client development strategy and lead community outreach in your market.
- Execute the talent strategy set for your store, collaborating with the General Manager to build and develop a team with the customer at its core, who can deliver the store vision.
- Drive networking and recruitment activities in your store market.
- Actively engage in ongoing talent development conversations, providing employees coaching, feedback and learning opportunities.
- Maintain exceptional productivity standards through managing processes and store execution, including supporting inventory control and management to achieve store shrink goals.
- Champion use of new technology in support of New Ways of Selling techniques and More Ways to Shop to drive business result.
- Uphold all company policies and procedures.
- Provide feedback to General Manager & District Director, identifying high profit potential and category business trends for your store market.
- Ensure sales floor and all store standards exceed expectations at all times.
- Create an inclusive environment aligned to core Ralph Lauren Company values and Cultural Focus Areas.
FT Brand Ambassador
Polo Ralph Lauren
03.2022 - 11.2022
- Ensures sales floor and all store standards are met at all times.
- Supports and participates in team training to execute business results.
- Helps in elevating and training part-time and full-time brand ambassadors.
- Actively partnering with other FT ambassadors and managers to ensure all knowledge is shared amongst the team.
- Proficient in executing promotion/markdown changes weekly, along with proper communication with customers through promotional signage.
- Well-versed in all areas; i.e. cash wrap, salesfloor, fitting room, stock, etc.
- Familiar with RL Analytics and how to pull data, filter, and find KPIs.
Manager - Visual Excellence Pillar
adidas
01.2018 - 01.2022
- Drives sales and manages the execution of merchandise placement.
- Gauge the ROI from best sellers and utilize reporting to increase sales of bottom sellers.
- Implement all Visual Merchandising to comply with Global standards.
- Ensures all windows and ISC are presented to a high standard including mannequin dressing and positioning, lighting direction, cleanliness, steaming, and price communication.
- Implement all major floor-set moves during monthly load-ins.
- Execute daily actionable items pertaining to the Visual pillar.
- Correct use and positioning of ISC tools and pricing.
- Train new visual leaders; on the ThirdChannel reporting tool, the styling of mannequins, wall configurations, and merchandising of the overall sales floor.
- Collaborate with other members of management to teach them and the staff about product technology and FAB (feature, advantage, benefit).
- Effectively manage the team on a day to day basis; provide coaching feedback and delegate tasks to salesfloor and stockroom associates.
Retail Professional
adidas
01.2016 - 01.2018
- Awarded MVP of 2016.
- Able to learn the Connect, Engage, Inspire technique to work with the customers on a much better level.
- Has traveled to work at the Boston Marathon event and a tent sale in Long Island, as recognition of my performance.
- Experienced in BOH on things ranging from shipment, shifting, load in and transitions, to taking shoe and stock checks.
- Well-rounded on the sales floor with selling, floor recovery and communication with customers.
- Experienced on providing a seamless checkout at the register, while also capturing emails and donations for Boys & Girls Club.
- Works in Visual Merchandising for the store; knowledgeable with mannequin and floor changes, window installations, etc.
Sales Associate
Old Navy
01.2015 - 01.2016
- Worked the sales floor making sure to offer customers any assistance and offering them a shopping bag.
- Maintained the fitting room neat and organized, meanwhile processed and ran the go-backs.
- Worked as a cashier to provide excellent customer service, and thoroughly explained prices and promotions when asked.
Online Shopping Associate
ShopRite
01.2014 - 01.2015
- Managed delivery and pick-up orders.
- Shopped for items efficiently.
- Made and answered phone calls with customers concerning their orders.
Cashier
ShopRite
01.2014 - 2014
- Provided quick and quality service to a large quantity of customers.
- Gave assistance to customers when needed.
Education
Graduated - Marketing Major
Rockland Community College
Suffern, NY06.2020
Skills
- Communication skills
- Product presentation
- Microsoft Office proficiency
- Visual merchandising
- Leadership and collaboration
- Trend analysis
Languages
English
Native/ Bilingual
Spanish
Native/ Bilingual
Timeline
Lead Store Advisor
On
05.2025 - Current
PT Store Advisor
On
02.2025 - 05.2025
Store Selling Manager in Merchandising
Polo Ralph Lauren
11.2022 - 03.2025
FT Brand Ambassador
Polo Ralph Lauren
03.2022 - 11.2022
Manager - Visual Excellence Pillar
adidas
01.2018 - 01.2022
Retail Professional
adidas
01.2016 - 01.2018
Sales Associate
Old Navy
01.2015 - 01.2016
Online Shopping Associate
ShopRite
01.2014 - 01.2015
Cashier
ShopRite
01.2014 - 2014
Graduated - Marketing Major
Rockland Community College