Social Media
Luisa Huizar S.
Strategic Communication
Houston,TX
Summary
Ambitious Hispanic professional with experience in digital marketing, public relations and brand awareness in commercial, corporate and international environment. Recent graduate with a Strategic Communication major. Keynoted as an effective leader and communicator with intrinsic motivation to empower others and eager to contribute to team success.
Overview
6
6
years of professional experience
5
5
years of post-secondary education
1
1
Language
Work History
Digital Brand Strategist
Northfleet Development Co.
Houston, TX
05.2021 - Current
- Assisted with UI/UX design for one multi-brand website.
- Brand building - Conceptualized 3 brand identities and developed unique accompanying graphic style and slogans.
- Planned, implemented, and tracked sales and marketing strategies to promote brand services.
- Monitored online advertising and social media campaigns to assess success of different strategies.
- Developed KPI's for marketing campaigns that performance by 10%; including impressions, clicks, and landing page view duration.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
Social Media Manager
Freelance
Houston, TX
07.2020 - Current
- Analyzed and reported social media and online marketing campaign results.
- Identified target market and key segments through in-depth analysis of markets and related trends.
- Increased customer engagement by 53% through social media.
- Developed marketing content including: posts, promotional materials, and advertisements for social media.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
Community Manager
REVA Distributing
Houston, TX
06.2020 - 05.2021
- Delivered integrated communications strategy that drove stakeholder relations, employee engagement, and brand perception.
- Developed and executed quarterly rolling calendar of events.• Oversaw social media presence and aligned posts to include branding and trending ideas.
- Developed and promoted corporate brand, images and identity to media and public.
- Implemented brand with go-to market strategy that resulted in product presence in >100 stores.
Private Spanish Tutor
Freelance
Houston, TX
01.2017 - 11.2020
- Instructed 10 students on Spanish grammar, pronunciation, spelling, vocabulary, and dialogue.
- Taught pronunciation tactics, introduced essential words, and conducted reading drills.
- Immersed students in conversational and written Spanish during tutoring sessions.
- Created customized Spanish lessons based around learning style, language level and current progress objectives of each student.
- Developed tutoring plans using information gleaned from homework assignments, teachers and parents.
Education
Bachelor of Arts - Strategic Communication
University of Houston
Houston, TX 08.2019 - 08.2021
Associate of Arts - Public Relations, Advertising, And Applied Communication
Durham Technical Community College
Durham, NC 08.2016 - 05.2019
Skills
Strategy implementation
Project management
Problem solving
Marketing and advertising
Bilingual Communications (Spanish)
Community outreach
Instructing teams
Networking
Software
MS Office
QuickBooks
Data Analytics
Basic Design Principles (UX/UI)
Additional Information
- Vaccinated
- Able to Travel
Timeline
Digital Brand Strategist
Northfleet Development Co.
05.2021 - Current
Social Media Manager
Freelance
07.2020 - Current
Community Manager
REVA Distributing
06.2020 - 05.2021
Bachelor of Arts - Strategic Communication
University of Houston
08.2019 - 08.2021
Private Spanish Tutor
Freelance
01.2017 - 11.2020
Associate of Arts - Public Relations, Advertising, And Applied Communication
Durham Technical Community College
08.2016 - 05.2019