Luis A Suarez
San Antonio,TX
Summary
Open and creative marketer and publicist; with more than 13 years of progressive experience in conducting market research, developing products, establishing pricing, liaising with major clients, experience in developing, and implementing marketing campaigns, digital marketing, and advertising. Experience in creation of new businesses branding, ensuring customer loyalty and establishing strong relationships with business partners.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Management Consultant
Uberwurx, LLC
09.2019 - 06.2022
- Advice and prepare recommendations to upper management regarding the business expansion through acquisition of the automotive aftermarket accessory stores with a focus on the fleet and retail markets
- Advice upper management in the development and implementation of marketing plan specially design for the geographical locations where the stores were or will be acquired
- Asist upper management to prepare market analysis regarding the prospected store acquisitions
- Provide reports regarding consumer behavior and marketing process
- Identify company's target market and position its brand in a way that will interest consumers
- Advice upper management regarding selection of initial advertise media outlets such as, but not limited to: Magazines and other print media, Dealer Demos, Email marketing and attendance to trade shows to raise customer/dealership brand awareness
- Evaluate and provide reports of the financial aspects of stores acquisition plan, such as budgets, expenditures, research and development appropriations, or return-on-investment projections
- Asist upper management in reviewing, formulate and modify policies and procedures related with the, sales, marketing, customer service, products, and services
- Gather, collect, and analyze data to use it as an indicator for outdated procedures to provide upper management and idea of the longevity of the current strategies for efficient operations to develop alternative methods of proceeding and solutions to managements obstacles.
Management Consultant
Halftime Grill & Sports & Bar
06.2018
- Review, formulate and modify policies and procedures different areas of the company such as marketing, sales strategies, customer services, products, and services
- Restructure areas considered inefficient in order to improve efficiency
- Prepare reports, graphs, and charts from collected data to submit to the managerial board the results of the recent and improved implementations
- Gather, collect and analyze data that works as an indicator for outdated procedures to provide the managerial board an idea of the longevity of their current strategies for efficient operations and to develop alternative methods of proceedings and solutions to management obstacles
- Consult with the managerial board in matters related with marketing, sales, efficiency, operations, personnel reduction, among others
- Review, design and plan the improvement and implementation of changes in different areas of the company
- Provide consultation to upper management regarding the expansion through a franchise model
- Recommend changes to the company's marketing and sales
- Organize and facilitate management workshops for the important positions of the company
- Provide support to produce better management reporting, information flow and management, business process and organizational planning, including an initiative geared toward operational excellence
- Evaluate the franchise system of the company and suggest the managerial board any improvement that may result in an increase in the company's profit
- Determine whether the company's management is properly resolving any problems or potential problems with clients and meeting with and conferring with clients to discuss preferences and needs.
Management Consultant
Texas Franchise and Business Consulting, LLC
07.2015 - 06.2018
- Consulted in business development and on independent projects
- Created, supervised, and guided new personnel management strategies
- Coordinated marketing and advertising strategies and made risk measurements.
Business Consultant
Personal para el Hogar
06.2014
- Developed the project called 'Personal para el Hogar'
- Performed market research to choose the most suitable location
- Implement digital marketing strategy in the decision making and management of new advertising.
General and Marketing Director
Leo Pack S.A. de C.V.
03.2007
- Responsible for the company's marketing and communications strategies, as well as overall branding and image
- Develop a yearly budget for the marketing team
- Direct market analysis and planning process which incorporates critical input from all relevant functional areas in order to develop annual strategic and tactical planning
- Build and implement marketing strategies and plans that support business strategy to drive market growth utilizing customer segmentation data as well as predictive analytics
- Prepare annual marketing plans, create calendar of campaigns and events, set the marketing budget, and analyze the market and competitors
- Create and implement marketing and communication initiatives including advertising campaigns, public relations activities, programs, product launches and corporate events
- Consolidated business alliances with suppliers and negotiated with distributors and premium customers
- Conduct customer, brand, and product research initiatives
- Manage customer touchpoints including website, marketing materials and marketing outreach campaigns
- Utilize key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analysis, campaign results and consumer trends and translate into actionable insights
- Supervise marketing team implementation of organizational strategies to detect problems and discover opportunities for improvement for the proper functioning of the company
- Implement a performance evaluation model and a management development system for a better future performance of the company
- Implement management training to show department heads how to prepare for promotions, salary increases, and layoffs.
Sales Manager
Corporacion Four Global S.A de C.V.
11.2006 - 12.2007
- Create strategies, managed sales personnel, and teamwork
- Implemented the sales metrics and compiled data to do strategic goal planning
- Contributed to the implementation of new routes, as well as the improvement of delivery times
- Planned Company's advertising and brand campaigns
- Work with advertising department to plan and implement new marketing campaigns
- Perform industry research to identify trends and industry needs and interests
- Review and respond to current sales trends
- Utilize existing data and insights to inform potential.
Sales Executive
Maderas y Triplay Cerro Azul S.A. de C.V.
01.2000 - 10.2006
- Generate Leads and maintain clients
- Managed marketing for the company
- Developing the marketing strategy for the company in line with company objectives
- Coordinating marketing campaigns with sales activities
- Overseeing the company's marketing budget
- Creation and publication of all marketing material in line with marketing plans.
Education
Master of Arts - Management Skills
Universidad Mexicana
CDMX08.2015
Postgraduate Degree in Management Skills, Course -
Universidad Mexicana
CDMX01.2014
Bachelor's Degree in Marketing and Advertising -
Universidad Mexicana
01.2013
Skills
- Use of computer programs
- Office
- Photoshop
- Illustrator
- Premier Pro CC
- WordPress
- PC and Mac Platforms
- Google Adwords
Certification
- Fitness and Sport Nutrition
- Gym Instructor
- Sales Closing Techniques
- Immigration Paralegal Training
- Sport Driving Course
Languages
Spanish
Native or Bilingual
English
Limited Working
Timeline
Management Consultant
Uberwurx, LLC
09.2019 - 06.2022
Management Consultant
Halftime Grill & Sports & Bar
06.2018
Management Consultant
Texas Franchise and Business Consulting, LLC
07.2015 - 06.2018
Business Consultant
Personal para el Hogar
06.2014
General and Marketing Director
Leo Pack S.A. de C.V.
03.2007
Sales Manager
Corporacion Four Global S.A de C.V.
11.2006 - 12.2007
Sales Executive
Maderas y Triplay Cerro Azul S.A. de C.V.
01.2000 - 10.2006
Master of Arts - Management Skills
Universidad Mexicana
Postgraduate Degree in Management Skills, Course -
Universidad Mexicana
Bachelor's Degree in Marketing and Advertising -
Universidad Mexicana
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