Luisa Vogel
Summary
Dynamic digital media professional with a proven track record at Hearts & Science Germany, excelling in client relationship management and digital campaign optimization. Adept at cross-functional collaboration, I have successfully enhanced campaign performance and driven client success through strategic insights and innovative solutions. Passionate about delivering impactful results in fast-paced environments.
Overview
5
5
years of professional experience
Work History
Senior Account & Ad Operations
Seedtag Advertising Germany
05.2024 - 05.2025
- Acted as an extension of the sales team with direct client contact, understanding client
needs and building strong relationships. - Supported upselling strategies, showcasing campaign optimizations and results to clients.
- Coordinated with design and growth teams to deliver creative projects on time.
- Set up and optimized ad campaigns based on key performance metrics using different SSPs.
Account Manager Digital Media
Hearts & Science Germany (Omnicom Media Group)
09.2022 - 04.2024
- Built and maintained strong relationships with clients from various industries
- Analyzed campaign performance, identified areas of improvement and advocated internally for the solutions required for client success
- Developed comprehensive media strategies that align with client objectives
Consultant Programmatic & Digital Media
Hearts & Science Germany (Omnicom Media Group)
11.2021 - 08.2022
- Consulted clients on digital communication strategies and activities
- Prepared client-specific performance reports and presentations
- Conducted market and competitive analyses as the basis for programmatic campaign setup
Junior Planner Programmatic & Digital Media
Hearts & Science Germany (Omnicom Media Group)
11.2020 - 10.2021
- Independently planned, set up, optimized and reported on programmatic display & video campaigns using several DSPs (DV360, TTD, Amazon)
Master Student (16h/week)
Resolution Media
03.2020 - 10.2020
- Master thesis about 'The effect of personalized display advertising along the purchase funnel'
- Conducted and evaluated A/B tests; results were directly applied to client
Education
Master of Arts - International Business & Management
MCI Management Center Innsbruck
Innsbruck, Austria10-2020
Bachelor of Arts - International Business Administration
HFU Business School
Villingen-Schwenningen, Germany02-2018
Skills
- Client Relationship Management
- Cross-functional Collaboration
- Digital Campaign Management
- Project Management
Languages
German
Native or Bilingual
English
Full Professional
Spanish
Limited Working
Timeline
Senior Account & Ad Operations
Seedtag Advertising Germany
05.2024 - 05.2025
Account Manager Digital Media
Hearts & Science Germany (Omnicom Media Group)
09.2022 - 04.2024
Consultant Programmatic & Digital Media
Hearts & Science Germany (Omnicom Media Group)
11.2021 - 08.2022
Junior Planner Programmatic & Digital Media
Hearts & Science Germany (Omnicom Media Group)
11.2020 - 10.2021
Master Student (16h/week)
Resolution Media
03.2020 - 10.2020
Master of Arts - International Business & Management
MCI Management Center Innsbruck
Bachelor of Arts - International Business Administration
HFU Business School
Similar Profiles
Anna CrespiAnna Crespi
Senior Sales Manager at SEEDTAGSenior Sales Manager at SEEDTAG
Alia AbdelhafidhAlia Abdelhafidh
Business Unit Director at SeedtagBusiness Unit Director at Seedtag
Imane NafarImane Nafar
Senior Operations and Ad Manager and CSM at SeedtagSenior Operations and Ad Manager and CSM at Seedtag
Shadaab KhanShadaab Khan
Sr Manager, Ad Operations Manager and Account Strategist at Anymind GroupSr Manager, Ad Operations Manager and Account Strategist at Anymind Group
Priya DendukuriPriya Dendukuri
Account Manager - Ad Operations Specialist at Denstu Aegis NetworkAccount Manager - Ad Operations Specialist at Denstu Aegis Network