Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Additional Information
Timeline
Generic

Luisana Yacarini

Pleasant Hill,CA

Summary

Experienced Marketing Specialist skilled in executing lead-generating campaigns and meeting tight deadlines. Collaborative team player who drives comprehensive marketing strategies and maintains high standards for consistent, quality results. Versed in creating a wide range of effective marketing collateral.Committed to delivering measurable impact through strategic, creative marketing.

Overview

7
7
years of professional experience

Work History

Growth Marketing Specialist

Sensiba LLP
Pleasanton, CA
11.2022 - Current
  • Provided support in the planning, coordination, and execution of lead generation campaigns.
  • Developed and implemented strategies to optimize marketing growth operations.
  • Conducted market research to inform campaign development and implementation plans.
  • Collaborated with creative teams to create compelling visuals for promotional materials.
  • Consulted with stakeholders on project scope definition and timeline management.
  • Spearheaded special event planning and design of conference materials, promotional items and booth setup.
  • Collaborated with sales teams to develop lead generation strategies across multiple channels.

Marketing Coordinator

E3 Realty
Antioch, CA
12.2021 - 09.2022
  • Brainstormed and coordinated marketing campaigns and channels to drive awareness, traffic and conversion.
  • Developed and implemented strategic social media marketing plans.
  • Managed creation of marketing materials, collateral and support tools.
  • Planned, coordinated and executed networking events.
  • Facilitated meetings and training sessions.
  • Created daily social media posts to build robust brand presence on Twitter, Facebook and Instagram.
  • Proposed internal and external ideas and initiatives to help promote general awareness of company brand.
  • Oversee and monitored marketing team overseas

Optometric Technician

For Your Eyes Only Optometry
Walnut Creek, CA
05.2021 - 12.2021
  • Assisted with visual field testing, ocular photography, optical coherence tomography and pre-exam data collection.
  • Protected patients by observing strict HIPAA guidelines.
  • Followed-up on patient progress of adapting to dispensed eyewear and performed adjustments and repairs.
  • Sold and recommended eyewear products, merchandise and services in retail and clinical settings in order to drive company revenue and meet customer needs.

Growth Marketing Intern

SIMA Restoration
San Leandro, CA
01.2021 - 05.2021
  • Analyzed consumer behaviors and market trends, adjusting email and advertising campaigns based on current knowledge.
  • Took notes during marketing meetings and distributed to appropriate stakeholders.
  • Researched and developed creative content for social networks to promote brands in market.
  • Helped generate and compile new leads for potential client growth.

OneSight Director/Sales Associate

LensCrafters
Brentwood, CA
10.2018 - 05.2021
  • Demonstrated self-reliance by meeting and exceeding workflow needs.
  • Collaborated with others to discuss new sale opportunities and doctor flow efficiency.
  • Leveraged strong interpersonal, communication and collaboration skills to relate successfully to diverse individuals, including patients and staff, on daily basis.
  • Communicated with clients to troubleshoot issues quickly and to their satisfaction.

Marketing Analyst Intern

SevenPonds
El Cerrito, CA
02.2020 - 05.2020
  • Measured marketing, advertising, and communications program performance and developed strategy.
  • Forecasted and tracked marketing and sales trends through Instagram.
  • Managed customer digital marketing strategies to meet client goals and objectives.
  • Collected and analyzed consumer data, including demographics, and preferences in social media content.
  • Researched consumer opinions and marketing strategies in collaboration with marketing team personnel.
  • Gathered competitor data, analyzing pricing, product sales and marketing strategies.

Education

Bachelor of Science - Business Administration, Marketing

San Francisco State University
05.2020

Associate of Science - Economics

Diablo Valley College
05.2017

Skills

  • Fluent in Spanish and English
  • Data tracking and trend analysis
  • Problem resolution
  • Audience Targeting
  • Event planning and execution
  • Advertising
  • Campaign analysis
  • Lead generation
  • Email marketing
  • Stakeholder communication
  • Project management
  • Client needs assessment
  • Worked in Google Ads, LinkedIn Ads, Facebook Ads, Sprout Social, Mail Chimp, Monday, Wrike, Click-Up, Hubspot, Salesforce, Etc

Accomplishments

  • Presidents Leadership Fellow Program Certificate of Achievement - SFSU '20

Affiliations

  • Member, SFSU Alumni Association

Additional Information

https://www.linkedin.com/in/luiyacarini

Timeline

Growth Marketing Specialist

Sensiba LLP
11.2022 - Current

Marketing Coordinator

E3 Realty
12.2021 - 09.2022

Optometric Technician

For Your Eyes Only Optometry
05.2021 - 12.2021

Growth Marketing Intern

SIMA Restoration
01.2021 - 05.2021

Marketing Analyst Intern

SevenPonds
02.2020 - 05.2020

OneSight Director/Sales Associate

LensCrafters
10.2018 - 05.2021

Bachelor of Science - Business Administration, Marketing

San Francisco State University

Associate of Science - Economics

Diablo Valley College

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Luisana Yacarini