Luisana Yorde
Boston,MA
Overview
6
6
years of professional experience
Work History
Marketing Intern
Homeseer
06.2024 - Current
- Maintain and organize HomeSeer’s visual content archive and digital asset management system to support campaign delivery.
- Upload high-resolution visuals and assets for internal teams and freelancers to streamline production workflows.
- Support the development of marketing decks, presentations, and instructional materials for product launches and promotions.
- Design and update Tableau dashboards for weekly KPI monitoring, enabling real-time marketing adjustments.
- Track campaign rollout across platforms and report on social media performance trends.
Marketing Manager
Next Gen
01.2024 - 05.2024
- Supported the creation of go-to-market strategies and competitive analysis presentations for key stakeholder review.
- Developed branded reports, pitch decks, and visual presentations tailored for event sponsors and partners.
- Led marketing strategy implementation using analytics to increase brand exposure and community engagement by 60%.
- Monitored campaign KPIs and audience response to optimize digital content and ensure retention goals.
Marketing and Communications Intern
Tiempo Company
06.2023 - 08.2023
- Conducted market research on consumer behavior and editorial trends to support the planning of content campaigns.
- Assisted in the collection and analysis of visual performance data to strengthen audience engagement and reporting.
- Collaborated with editorial and design teams to enhance brand storytelling and visibility across digital platforms.
Co-Founder & Director of Marketing & Partnerships
Sumando Corazones
09.2019 - 05.2022
- Led end-to-end execution of social awareness campaigns, from concept to launch, in coordination with field partners across LATAM and Europe.
- Managed creative assets and campaign visuals, ensuring alignment with brand tone and cross-cultural storytelling.
- Collected and analyzed donor data and campaign performance metrics to inform future marketing strategies.
- Oversaw supplier coordination and invoice tracking for all materials related to campaign logistics.
- Created strategic reports and visual presentations to pitch future partnerships.
Education
Bachelor of Science - Marketing
Emerson College
Boston, MA05-2025
Skills
- Social media marketing
- Content creation
- Event planning
- Photography
- Fashion
- Beauty
- Creative Enterprises
- Volunteering
- Retail
- Tech
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
French
Elementary
Interests
Photography, Fashion, Beauty, Social Media, Creative Enterprises, Volunteering, Retail, Tech, Research
Timeline
Marketing Intern
Homeseer
06.2024 - Current
Marketing Manager
Next Gen
01.2024 - 05.2024
Marketing and Communications Intern
Tiempo Company
06.2023 - 08.2023
Co-Founder & Director of Marketing & Partnerships
Sumando Corazones
09.2019 - 05.2022
Bachelor of Science - Marketing
Emerson College