Luis Anibal Hernandez
Summary
Luis Hernandez is an award-winning multimedia content creator and strategist, with a zeal for tech and entertainment.
Currently, he serves as an executive producer for Storefront Media, a full-service communications firm. He manages the content strategy for several energy clients, including PG&E (a Fortune 200 company).
Recently, Luis wrote, directed, and produced a digital advertorial series, 7 Saturdays to a More Fire-Resistant Home, which empowers Californians to take simple steps to protect their community during fire season. The series has amassed more than 1 million views. He also manages the Safety Action Center, an online emergency preparedness resource, with more than 2 million unique users who have visited the site.
Overview
9
9
years of professional experience
Work History
Executive Producer and Senior Content Strategist
Prove It Media (prev. Storefront Political Media)
San Francisco
09.2020 - Current
- Lead the end-to-end development of large-scale advertising campaigns, overseeing everything from initial concept development to full production and final delivery for Fortune 500 clients with multimillion-dollar budgets.
- Directed, wrote, and produced Abuela, an emergency preparedness ad for PG&E. As of November 2, 2025, the ad has been viewed over 21 million times on digital platforms, and its completion rates exceed our baseline by nearly 25%.
- Conceptualized a business podcast for Pacific Gas and Electric Company (PG&E), Real Talk with PG&E, which provides insights and discussions on energy-related topics.
Business Communications Associate
Alluma
Oakland
07.2019 - 08.2020
- Produce multimedia blogs, videos, and social media posts that showcase organizational accomplishments, and are published externally via the company website, social media platforms, and tech conferences.
- "Going The Extra Mile," is one of the most engaged posts on company Twitter and LinkedIn accounts and one of the top five visited pages on the website.
- Strategize internal and external newsletters, and proofread user guides.
- Collaborate with Human Resources on monthly 'Lunch Labs' to share company insights.
- Compile a market analysis of healthcare industry eligibility solutions, and share the findings with product stakeholders.
Reporter/Intern
NBC Bay Area – Investigative Unit
San Jose
01.2019 - 07.2019
- Researched developing investigative news stories.
- Contributed to a national story about Nebraska 'revenge porn' football scandal.
- Collaborated with videographers and reporters to set-up and conduct interviews.
- Managed social media posts for NBC Bay Area Twitter, Facebook, and Instagram.
NBC Fellowship Recipient
NBC (SYFY, Bravo, USA and E!)
06.2016 - 08.2017
- Maintained pitch log, sizzle reels, and treatments for developing programming, and conceptualized log lines.
- Provided notes on cuts to current shows and developing programs.
- Researched trends in fandom, cosplay, and other geek culture topics, and established the blog "Trendy Report," which was shared internally with executives, as well as on the SYFY Tumblr.
Education
M.J - Journalism
University of Southern California
Los Angeles08-2019
Bachelor of Arts - Communications
University of Southern California
Los Angeles, CA08-2017
Skills
- Project management
- Advertising strategy
- Content production
- Visual storytelling
- Budget management
- Marketing analytics
Timeline
Executive Producer and Senior Content Strategist
Prove It Media (prev. Storefront Political Media)
09.2020 - Current
Business Communications Associate
Alluma
07.2019 - 08.2020
Reporter/Intern
NBC Bay Area – Investigative Unit
01.2019 - 07.2019
NBC Fellowship Recipient
NBC (SYFY, Bravo, USA and E!)
06.2016 - 08.2017
M.J - Journalism
University of Southern California
Bachelor of Arts - Communications
University of Southern California